Mark Kirkham

CEO

United States28 yrs 5 mos experience
Highly Stable

Key Highlights

  • Over 25 years of experience in marketing leadership
  • Led marketing for iconic brands like Pepsi and Gatorade
  • Strong expertise in brand strategy and innovation
Stackforce AI infers this person is a Marketing Executive with extensive experience in consumer goods and beverage industries.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyLeadershipBoard Of DirectorsCorporate GovernanceBrand ManagementBoard AdministrationMarketingMedia Relations

Other Skills

Digital MarketingAdvertisingCommunicationMedia PlanningSocial Media MarketingCreative StrategyManufacturing

About

Strategic thinking and results-driven marketing leader with over 25 years experience leading multi-channel marketing campaigns for some of the worlds top brands. Expertise in brand building, communications planning, consumer insights, new product development, and digital media strategies including video, social, display, mobile, email, events and branded content. Strong leadership abilities demonstrated through strong collaboration and ability to build effective relationships both internally and externally. Strengths include creativity, collaboration, strategy & innovation and relationship management.

Experience

Ad council

Board Member

Oct 2025 – Present · 5 mos · New York, United States

  • Member of the Board of Directors for the Ad Council; focused on maximizing the industry's passion for social good. Comprised of the most innovative leaders in media, technology, marketing, and advertising, the board rallies our communities to grow our impact exponentially.
Board Administration

Starbucks

Board Member, North American Coffee Partnership

May 2025 – Present · 10 mos · Purchase, New York, United States

  • Member of the Board of Directors of our PepsiCo/Starbucks joint venture; delivering amazing RTD coffee and energizing beverages to consumers across the US.
Board of Directors

Pepsico

10 roles

Chief Marketing Officer, PepsiCo Beverages US

Promoted

Mar 2025 – Present · 1 yr

  • Lead marketing for the $27B beverages business in the US. Responsible for brand strategy, communication, and innovation across iconic brands such as Pepsi, Mountain Dew, Gatorade, and our RTD strategic JV partners Starbucks and Lipton.
Marketing StrategyDigital MarketingLeadershipAdvertisingBrand ManagementCommunication+3

SVP Marketing Pepsi & Sparkling Brands, North America

Promoted

Oct 2024 – Apr 2025 · 6 mos

  • Lead marketing for our Sparkling Brands portfolio including Pepsi, Mountain Dew, Starry, Bubly, and Mug.

Board Member, Portfolio Concentrate Solutions

Aug 2022 – Oct 2024 · 2 yrs 2 mos

  • Director and board member for PepsiCo's Portfolio Concentrate Solutions organisation; responsible for the manufacturing and distribution of concentrate for PepsiCo's global beverages portfolio.
Board of DirectorsManufacturingCorporate Governance

SVP & Chief Marketing Officer, International Beverages

Promoted

Mar 2022 – Oct 2024 · 2 yrs 7 mos

  • Responsible for creative, innovation, and marketing strategy across PepsiCo's international beverages portfolio; including brands such as Pepsi, 7UP, Mirinda, Rockstar Energy, Mountain Dew, Gatorade, Aquafina, and Bubly.
Marketing StrategyDigital MarketingLeadershipCommunicationMedia PlanningSocial Media Marketing+1

Vice President & General Manager, Sports, Energy & Juice, Global Beverages Group

Apr 2019 – Mar 2022 · 2 yrs 11 mos

  • Lead global strategy, brand building and innovation for PepsiCo's global sports, energy and juice businesses. Responsible for global brands including Gatorade, Rockstar and Tropicana; developing long term category strategy, new business models and brand platforms across our diverse energy, sports and juice portfolios.
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Head of Marketing & Innovation, Western Europe

Promoted

Apr 2016 – Mar 2019 · 2 yrs 11 mos

  • Responsible for marketing and innovation for the beverages category in Western Europe; including billion dollar brands such as Pepsi, Pepsi Max, Mountain Dew, Gatorade, Lipton Ice Tea and various new innovation and brand platforms. Lead key regional activation platforms for beverages including the UEFA Champions League partnership, music and culture platforms and the evolution of our beverage portfolio across Western Europe.
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Senior Director Of Marketing , Global Pepsi

Aug 2014 – Mar 2016 · 1 yr 7 mos

  • Responsible for global marketing and brand activation platforms for one of the worlds most iconic brands - and the largest in PepsiCo's beverage portfolio. Includes developing globally scalable engagement programs, communication/content strategies and new product launch plans across the Pepsi trademark portfolio (Pepsi, Max, Diet, etc.).
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Senior Marketing Director, Global Mountain Dew

Mar 2013 – Aug 2014 · 1 yr 5 mos

  • Responsible for developing the Mountain Dew brand globally; expanding the brand's footprint internationally and driving scale through global activation, programing and communication strategies.
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Marketing Director, Global Mountain Dew

Sep 2012 – Feb 2013 · 5 mos

  • Responsible for developing the Mountain Dew brand globally; expanding the brand's footprint internationally and driving scale through global activation, programing and communication strategies.
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Marketing Director, Global Innovation

Dec 2010 – Sep 2012 · 1 yr 9 mos

  • Responsible for global innovation across PepsiCo's core soft drink franchises.
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Procter & gamble

4 roles

Senior Brand Manager, North America Duracell

Jul 2010 – Dec 2010 · 5 mos

  • Responsible for both product and commercial innovations (including new product launches, consumer engagement, advertising, promotion and digital) for the $1B+ NA Duracell business.
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Brand Manager, Global Marketing Duracell

Nov 2008 – Jun 2010 · 1 yr 7 mos

  • Global Brand Manager on the Duracell Brand working out of the Bethel CT office.
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Assistant Brand Manager, Global Marketing Duracell

Promoted

Jul 2007 – Nov 2008 · 1 yr 4 mos

  • Responsible for global product launches, communication development and equity management.
Marketing StrategyMedia PlanningSocial Media MarketingCreative StrategyBrand Management

Senior Manager, Consumer Insights

Apr 2006 – Jul 2007 · 1 yr 3 mos

Marketing

Acnielsen

Client Manager, Data & Analytics

Mar 2003 – Apr 2006 · 3 yrs 1 mo

Marketing

Forrester research

Program Manager, Advisory Services

Apr 2001 – Mar 2003 · 1 yr 11 mos

Marketing

Ovum, inc.

Marketing Communications Manager, North America

Apr 1999 – Apr 2001 · 2 yrs

Media RelationsMarketing

Fitzgerald communications

Account Executive, Consumer Technolgies

Jul 1997 – Apr 1999 · 1 yr 9 mos

Media RelationsMarketing

Education

Boston University

BS — Communications & Public Relations

Sep 1993 – May 1997

University of Connecticut School of Business

MBA — Marketing

Jan 2004 – Jan 2006

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