Dec 2018 – Dec 2021 · 3 yrs

• Led Product Marketing across all digital measurement solutions including Nielsen ONE.
• Partnered with product management, communications, sales and growth marketing to create and execute go-to-market strategies to amplify sales goals and drive business.
• Devised product marketing strategies to support and elevate annual product roadmaps, partnerships and releases; created clear, consistent and simple positioning for often complex technical concepts. Executed thought leadership, internal education and sales enablement to drive product awareness and revenue.
• Led a high-performing team, providing strategic guidance and daily support, promoting growth and team satisfaction.
• Expert in full-funnel marketing, publisher, marketer and agency clients and cross-platform ad and content landscape.

Mar 2016 – Dec 2018 · 2 yrs 9 mos

• Led Product Marketing across Nielsen’s digital planning, activation and measurement solutions.
• Developed, led and executed the go-to-market strategy for Nielsen’s Total Audience Measurement solutions across content and advertising measurement, leading a team that worked cross-functionally to produce clear and succinct messaging, positioning, and sales enablement driving demand and revenue.
• Launched industry-first measurement solutions; Digital Content Ratings and Total Content Ratings, filling critical gaps in syndicated audience measurement.

Jun 2015 – Mar 2016 · 9 mos

• Worked closely with clients and product management to develop and beta release Digital Content Ratings, the industry’s first digital measurement solution with metrics comparable to TV.
• Developed positioning, collateral, thought leadership and competitive intelligence along with pioneering a bootcamp training series to enable sales success.
• Launched and managed first ever quarterly client advisory board events to solicit the voice of the customer, bringing together buy and sell-side clients to evangelize products, promote adoption, and gather feedback on newly launched solutions.

Oct 2014 – Jun 2015 · 8 mos

Jan 2013 – Sep 2014 · 1 yr 8 mos

Jul 2011 – Dec 2012 · 1 yr 5 mos

Oct 2010 – Jul 2011 · 9 mos