V

Varvara M.

CEO

Dubai, United Arab Emirates11 yrs 3 mos experience

Key Highlights

  • Over 13 years of international business development experience.
  • Led multimillion-dollar government contracts across 130+ countries.
  • Expert in B2G and B2B strategic partnerships.
Stackforce AI infers this person is a strategic business development expert in B2G and B2B sectors.

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Skills

Core Skills

Business DevelopmentStrategic PartnershipsB2b & B2g StrategiesProject ManagementGovernment EngagementAccount ManagementSales Management

Other Skills

Operational TransformationClient EngagementMarket ExpansionContract DevelopmentLead GenerationProcurement ExcellenceOperational EfficiencyStrategic AlliancesProject DeliveryClient Relationship ManagementB2G ContractingGlobal Database CreationMarket Penetration InitiativesGovernment Engagement StrategyUrban Planning

About

With over 13 years of international experience, I lead cross-sector business development and high-level strategic initiatives across government and enterprise ecosystems. My core strength lies in translating bold visions into commercially viable strategies—delivering measurable impact through institutional growth, global market expansion, and large-scale project execution. I specialize in navigating the complexity of B2G and B2B environments, from competitive tendering and public-private partnerships to procurement optimization and mega project delivery. My portfolio spans 130+ countries, where I have driven strategic partnerships programs, secured multimillion-dollar government contracts, and led end-to-end execution of state pavilions, forums, and infrastructure initiatives. Known for driving results in high-stakes environments, I collaborate closely with government stakeholders, C-level executives, and global partners to unlock new opportunities, optimize operations, and establish long-term strategic alliances. I bring a sharp understanding of international market dynamics, regulatory compliance, and client behavior—bridging the gap between strategic ambition and operational delivery. If you’re seeking a trusted growth partner with a proven record in B2G, B2B, and emerging markets, let’s connect.

Experience

Chief Executive Officer

Dec 2024Present · 1 yr 3 mos · Dubai, United Arab Emirates

Director - Business Development & Growth

Jul 2024Nov 2024 · 4 mos · Dubai, United Arab Emirates · On-site

  • Led high-impact initiatives to elevate client engagement, global market positioning, and revenue growth through strategic partnerships, operational transformation, and elite client retention strategies.
  • “Elite” Loyalty Program: Designed and launched a global loyalty initiative targeting high-value national and international clients. Achieved successful penetration across Europe, North and South America, the Middle East, and Africa, securing agreements with key institutional partners.
  • Strategic Client Engagement: Applied global business acumen to deliver customized engagement strategies for C-level stakeholders. Strengthened loyalty and retention through tailored solutions that addressed the unique needs of ultra-premium clientele.
  • Client Relationship Management: Re-established trust with long-dormant accounts by resolving legacy issues, streamlining onboarding processes, and revitalizing relationships—positioning the organization as a trusted long-term partner.
  • Market Expansion & Penetration: Spearheaded growth initiatives across the Middle East and Indian subcontinent. Cultivated partnerships with industry leaders and public-sector stakeholders to expand footprint and unlock new revenue streams.
  • Strategic Partnerships & Contract Development: Negotiated and secured complex multi-million-dirham contracts. Aligned commercial terms with long-term strategic objectives, accelerating project delivery and client value creation.
  • Operational Frameworks & Protocols: Built and institutionalized scalable frameworks for reporting, tendering, marketing, and client interaction—enhancing internal efficiency and ensuring alignment with global business standards.
Strategic PartnershipsOperational TransformationClient EngagementMarket ExpansionContract DevelopmentBusiness Development

Build up

Business Development Director

May 2023Feb 2024 · 9 mos · Dubai, United Arab Emirates

  • Led transformative business development strategies across high-growth markets, driving sustained client acquisition, procurement excellence, and operational efficiency.
  • Prospect Development: Spearheaded market expansion initiatives across targeted territories, significantly increasing the company’s regional footprint and enhancing market penetration across the GCC.
  • Key Account Acquisition: Designed and executed account-based marketing strategies, identifying and engaging high-value government and enterprise clients to accelerate pipeline growth.
  • B2B & B2G Lead Generation: Directed comprehensive lead generation and CRM strategies, building a robust pipeline and fostering long-term relationships with institutional and commercial stakeholders.
  • International Procurement & Tender Strategy: Developed a strategic procurement framework to ensure 90%+ compliance with RFPs and global industry standards, streamlining technical submissions and accelerating tender success.
  • QHSE Protocol Development: Introduced and implemented Quality, Health, Safety, and Environmental protocols and manuals to enhance compliance, elevate technical standards, and mitigate operational risk.
  • Operational Process Optimization: Facilitated stakeholder collaboration to develop SOPs that aligned internal workflows with international benchmarks, improving operational efficiency by 25%.
  • Strategic Alliances: Forged strategic alliances that reinforced the organization’s tendering competitiveness and delivery capabilities, positioning the business for long-term growth in a highly competitive landscape.
Lead GenerationProcurement ExcellenceOperational EfficiencyStrategic AlliancesBusiness DevelopmentB2B & B2G Strategies

Pico mena

Business Development & Customer Relationship Manager

Feb 2018Apr 2023 · 5 yrs 2 mos · Dubai, United Arab Emirates

  • During my tenure at Pico, I played a pivotal role in shaping the company’s international presence across the Americans, EMEA, CIS, and Asia, delivering results through B2G contracting and multi-market expansion.
  • Sustained and deepened strategic client relationships ensuring long-term satisfaction and retention, with a focus on semi-gov and governmental partners.
  • Successfully delivered country pavilions, including France, Israel, Singapore, Belarus, Pakistan, Sri Lanka, the Shanghai Corporate Organization, United Kingdom, Brazil, Malta, Czech Republic, Algeria, Peru, Slovenia, and Moldova.
  • Championed end-to-end project delivery across business development, lead generation, procurement, design, contract management, financial reconciliation, and final handover—ensuring alignment with international regulatory standards.
  • Maintained full protocol compliance with Expo Committees, Ministries of Foreign Affairs, Customs Authorities, and other regulatory entities, mitigating operational risk.
  • Global Expo Portfolio – Dubai Expo 2020 | Expo Osaka 2025 | Astana Expo 2017
  • Drove business acquisition, account growth, and contract negotiation with government and semi-government entities to expand the company’s presence in high-impact global initiatives.
  • Drove flagship exhibitions, forums, and government-led festivals—successfully delivering complex projects on time and within financial parameters.
  • Cultivated and activated new business pipelines by generating high-value leads, while forecasting revenue across multi-year cycles.
  • Translated market intelligence and customer insights into actionable strategies, refining services and offerings in alignment with shifting industry dynamics and stakeholder needs.
  • Played a key role in positioning the organization as a preferred partner for international mega-events, delivering measurable results in brand visibility, revenue growth, and client satisfaction.
Project DeliveryClient Relationship ManagementB2G ContractingMarket ExpansionBusiness DevelopmentProject Management

Pico group

Account Manager

Nov 2015Feb 2018 · 2 yrs 3 mos · Pico International ( Kazakhstan) LLP

  • Strategic Achievements in Global Business Development & Government Engagement:
  • Spearheaded the creation of a comprehensive global database encompassing governmental entities across 130 countries, forming the foundation for scalable B2B and B2G international business development strategies.
  • Pioneered and executed market penetration initiatives across 90 federal procurement platforms, contributing to qualified lead generation and tender access for Astana Expo 2017, Beijing Expo 2019, Dubai Expo 2020, and Osaka Expo 2025.
  • Directed a high-impact government engagement strategy from 2016 to 2022, conducting over 125 face-to-face meetings with senior representatives at annual Expo International Participant Meetings, achieving an 85% conversion success rate.
  • Identified and activated 620+ tender opportunities, resulting in 54 secured projects with Astana and Dubai Expo Committees—directly tied to proactive business development (BD) and customer relationship management (CRM) initiatives.
  • Enabled the launch of 15 country pavilions and established 6 strategic framework agreements with Expo Committees, including turnkey event management support for over 560 large-scale events, in collaboration with cross-functional teams.
  • Oversaw the operational delivery of 22 high-profile international events during the six-month operational period of Expo 2020 Dubai, ensuring flawless execution and high-level stakeholder satisfaction.
  • Honored with formal recognition for Project Management Excellence by Pico Kazakhstan and Pico Dubai for contributions to Astana Expo 2017, reinforcing operational leadership and client service delivery.
  • Consistently received client testimonials and formal commendations from governmental and institutional stakeholders across Expo 2017 Astana and Expo 2020 Dubai, acknowledging quality, innovation, and reliability.
Global Database CreationMarket Penetration InitiativesGovernment Engagement StrategyBusiness DevelopmentGovernment Engagement

Closed joint-stock company "omskstroyproekt"

Sales and Corporate Client Manager

Sep 2012Feb 2014 · 1 yr 5 mos · Omsk Region, Russian Federation

  • Held a dual role in account management and strategic project delivery, leading the development of suburban infrastructure and championing inclusive urban planning in alignment with government initiatives.
  • Directed account and project management for the large-scale development of suburban communities, aligning technical execution with municipal growth strategies.
  • Established a new business division focused on integrated urban planning solutions, delivering end-to-end development proposals for emerging residential zones.
  • Orchestrated high-level meetings with public authorities to advance city accessibility initiatives under the “Accessible City for Disabled Citizens” federal program.
  • Led cross-functional activities across strategy formulation, stakeholder negotiations, internal coordination, performance tracking, and government reporting—ensuring transparency and policy alignment.
  • Provided executive-level support to the General Manager in developing and submitting strategic documentation to state entities, reinforcing the city’s transformation toward inclusive urban living.
  • Key Achievements:
  • Successfully launched a 200-hectare residential villa community in Omsk in collaboration with internal teams and public sector partners—delivered within budget and timeline.
  • Played a central role in the reconstruction of public infrastructure to meet national accessibility standards, enabling improved quality of life for citizens with disabilities.
Account ManagementProject DeliveryUrban PlanningProject Management

Nokia

Sales Marketing Manager

Jan 2012Aug 2012 · 7 mos · Astana, Kazahstan

  • Played a key role in the national launch of Nokia Lumia in Kazakhstan, contributing to the brand’s regional market entry and early adoption success.
  • Oversaw performance across multiple retail outlets, leveraging real-time sales data and customer insights to drive revenue growth and optimize sales strategy.
  • Managed key retail accounts, ensuring high levels of product visibility, in-store execution, and promotional alignment with brand objectives.
  • Implemented data-driven monitoring systems to track performance and increase operational efficiency across sales points.
  • Key Achievement:
  • Recognized as Nokia’s Top Sales Performer during the Lumia launch in Astana, achieving exceptional sales results and contributing to brand momentum in a competitive market.
Sales StrategyRetail ManagementSales Management

Education

S. Seifullin Kazakh Agro Technical University, Astana, Kazakhstan

Bachelor's degree

The Siberian Automobile and Highway Academy (SIBADI), Omsk, Russian Federation

Mix mode MSC & MRES — Technology of Transport Processes

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