V

Vidita Kochar

Co-Founder

Kolkata, West Bengal, India8 yrs 1 mo experience
Highly Stable

Key Highlights

  • Co-founded a leading Ad-Tech startup in East India.
  • Launched Instamart at Swiggy, managing diverse categories.
  • Promoting sustainable luxury through Jewelbox.
Stackforce AI infers this person is a MarTech and E-commerce entrepreneur with a focus on sustainability.

Contact

Skills

Core Skills

EntrepreneurshipBrand BuildingMarketingE-commerceBusiness Strategy

Other Skills

Environmental SustainabilityStrategic SourcingCommunicationDigital MarketingTeam BuildingManagementDigital MediaWorking with InvestorsHuman Resource DevelopmentPublic Speaking

About

Born into a family of professionals, I embarked on a journey to pursue my CA and MBA. But deep down, I knew entrepreneurship was my true calling. I co-founded an Ad-Tech startup, Planmyad, during college, which evolved into a leading ad agency in East India. After an MBA and a corporate stint, I set out on my entrepreneurial journey again, with Jewelbox. CAREER HIGHLIGHTS: At Swiggy, I was fortunate to be a part of the team that launched Instamart. From assortments to promotions - I managed all non-food categories at Instamart and also spearheaded two new categories. I also worked with the food vertical in West India to optimise business operations. THE JEWELBOX STORY: Inspired by the idea of sustainable luxury, I co-founded Jewelbox with my brother, Nipun. Our mission? - To fulfill aspirations by making luxury accessible - To promote ethical sourcing and sustainability We are not just building a brand, but an entire category, promoting ethical sourcing and environmental responsibility. WHAT I DO: I'm dedicated to sharing my professional insights, experiences, and updates here on LinkedIn. Whether it's discussing industry trends, sharing entrepreneurial lessons, or highlighting our latest milestones at Jewelbox, I aim to provide value and foster meaningful connections. JOIN ME: If you're passionate about entrepreneurship, sustainability, or simply curious about the world of luxury goods and innovation, I'd love to connect with you! Let's build a brighter, more sustainable future together!

Experience

Jewelbox

Co-Founder

Dec 2021Present · 4 yrs 3 mos

  • Building a Conscious Luxury brand centred around lab-grown diamonds
  • Promoting environmental responsibility in the jewellery industry
Brand BuildingEnvironmental SustainabilityStrategic SourcingCommunicationEntrepreneurship

Swiggy

2 roles

Senior Category Manager - Instamart

Promoted

Apr 2020Dec 2021 · 1 yr 8 mos

  • Managed diverse non-food categories
  • Played a key role in launching some new categories on Instamart
MarketingE-commerceDigital MarketingTeam Building

Regional Category Manager - West

May 2019Apr 2020 · 11 mos

  • - Optimised marketing and business plans, and their implementation in West India - Goa, Gujarat and Maharashtra
Business StrategyManagement

Planmyad

Co-Founder

Oct 2013Apr 2019 · 5 yrs 6 mos

  • PlanMyAd is an AdTech company that delivers technology driven solutions for conventional and non-conventional advertising media such as outdoor, radio, cinema, transit, social media and influencer marketing. It helps in planning advertisement campaigns using data analytics and takes care of end-to-end execution of campaigns across media formats.
  • Recognition:
  • NASSCOM 10K Startups
  • Innotrek, Silicon Valley '16
  • Emerge 50 '15
  • Bengal Chamber of Commerce and Industries
  • Venture i5, IIT IIM Indore
Digital MediaTeam BuildingBusiness Strategy

Education

Indian School of Business

Master of Business Administration - MBA

Jan 2018Jan 2019

The Institute of Chartered Accountants of India

CA - Chartered Accountant

St. Xavier's College (Autonomous), Kolkata

Bachelor of Commerce (B.Com.) — Accounting and Finance

Jan 2013Jan 2015

Lakshmipat Singhania Academy, Kolkata

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