Marcus Andrews

Product Marketing Manager

Cambridge, Massachusetts, United States16 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Head of Product Marketing at Pendo.io
Co-creator of top podcast for Product Marketers
Author of Narrative Design for Business

Stackforce AI infers this person is a Product Marketing expert in the SaaS and AdTech industries.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategySales EnablementProduct MessagingMarketing CommunicationsSocial Media Strategy

Other Skills

BloggingBusiness StrategyEntrepreneurshipFacebookIntegrated MarketingMarketingMedia RelationsNew MediaOnline Brand BuildingProduct AnalyticsProduct LaunchProduct ManagementPublic RelationsSocial MediaStrategic Communications

About

I design narratives, create go-to-market strategy, and launch products. Currently I'm the Head of Product Marketing at Pendo.io. Before Pendo I was at HubSpot and Google. I was part of the team that grew the startup Wildfire, which was acquired by Google in 2012. I write about product marketing, AI, and the future of Marketing at https://marcusandrews.substack.com/ I'm the co-creator and former host of the top podcast for Product Marketers - The Product Marketing Experts. I'm the author of Narrative Design for Business. https://medium.com/product-marketing-alliance/why-narrative-design-will-replace-product-positioning-in-2020-e583766bb68b I'm very involved in the product marketing community. I love thinking, chatting, and writing about the craft.

Experience

Pendo.io

2 roles

Sr. Director of Product Marketing

Promoted

Feb 2023 – Present · 3 yrs 1 mo

Director of Product Marketing

Jan 2021 – Feb 2023 · 2 yrs 1 mo

Hubspot

3 roles

Group Lead - Product Marketing

Dec 2019 – Dec 2020 · 1 yr

I’m the Product Marketing Group Lead for Marketing Hub at HubSpot. I lead a team of PMMs responsible for the positioning, launches, adoption, and continue success of HubSpot's largest product line, Marketing Hub.

Principal Product Marketing Manager

Promoted

Jan 2018 – Dec 2019 · 1 yr 11 mos

At HubSpot I create the positioning and go-to-market strategy for a number of our key products. This includes product messaging, sales strategy, launches and customer adoption.

Senior Product Marketing Manager

Jul 2015 – Jan 2018 · 2 yrs 6 mos

Google

2 roles

SMB Solutions Lead

Nov 2013 – Jun 2015 · 1 yr 7 mos · Mountain View, CA

Currently I enable the global Google SMB sales team to better sell AdWords through sales collateral, training and messaging. I work directly with product teams to package features into solutions, and build beautiful, persuasive, external sales collateral and messaging.

Value Strategist

Oct 2011 – Nov 2013 · 2 yrs 1 mo · Mountain View, CA

At Wildfire, Google's marketing software for social media marketers. I am a member of a small team focused on helping the market understand the true value of social media. Our team owns Best Practices, Knowledge Leadership, Marketing Collateral and Education for our Sales and Services teams.

Cone

New Media Specialist

Jan 2010 – Oct 2011 · 1 yr 9 mos

New Media and Media Relations at Boston based strategic communications agency Cone.

Citizens for alan khazei

Digital Media Consultant

Oct 2009 – Dec 2009 · 2 mos

I was part of Alan Khazei the founder of City Year's run for United States Senate. While part of the team I worked to develop online strategy for organizing volunteers and donors and helped establish Khazei as the new media and youth demographic candidate.