Karine T.

Product Manager

United Kingdom16 yrs 9 mos experience

Key Highlights

  • Reduced online purchase journey from 4 hours to 1 hour.
  • Led design for ASDA loyalty app with over 5 million users.
  • Established competency frameworks for product design teams.
Stackforce AI infers this person is a Product Design expert in high-scale, user-centered solutions across various industries.

Contact

LinkedIn

Skills

Core Skills

User Experience Design (ued)MentoringProduct Design Leadership

Other Skills

Customer Experience DesignUser Experience (UX)User Experience TestingInformation ArchitectureTeam LeadershipMobile DesignLeadershipUX ResearchInteraction DesignDigital StrategyProduct StrategyPrototypingGraphic DesignVisual DesignWireframing

About

Hello, I’m Karine 👋🏻 Principal Product designer (contractor) I work inside teams to: ✔ Solve complex product problems ✔ Raise design craft and clarity in delivery ✔ Align product, design and engineering around clear decisions I’m typically brought in when: 🧩 A product area is complex, messy or unclear 🚀 Teams are shipping but struggling with quality 🔬 Decisions need evidence (I run research or partner with researchers) 🏗 A platform is scaling across multiple squads Recent impact: • Lookers Cut online purchase journey from 4h → 1h. • ASDA loyalty app Used by 5M+ monthly users, £100M+ rewards delivered. • Routledge Experimentation programme generating millions in uplift. • Sky Betting & Gaming Multi-brand replatforming used by millions. I’m available for contract support. 💬Let’s chat! DM me or book a call

Experience

Betfred

Product Design Consultant

Oct 2025 – Present · 5 mos · Manchester Area, United Kingdom

William hill

Product Design Consultant

Mar 2025 – Oct 2025 · 7 mos · London Area, United Kingdom · Remote

MentoringCustomer Experience DesignUser Experience (UX)User Experience TestingUser Experience Design (UED)

Adplist.org

Mentor

Jan 2025 – Present · 1 yr 2 mos · Manchester Area, United Kingdom · Remote

Sky betting & gaming

Head of Product Design & UX

Aug 2023 – Nov 2024 · 1 yr 3 mos · Leeds, England, United Kingdom · Hybrid

  • Through large-scale transformation projects, I led a cross-functional team of product designers, UX researchers, UX writers, and service designers, developing a clear product design vision and strategy.
  • I established a competency framework and career development path to ensure consistency and growth within the product design function and expanded the team by recruiting specialised roles to enhance our capabilities.
  • I ensured cohesive design outcomes across projects by championing data-driven decision-making and collaborating closely with product, delivery and engineering. Additionally, I led the adoption of a user-centred design process across the teams, resulting in a measurable increase in user satisfaction and engagement.
Information ArchitectureTeam LeadershipMobile DesignMentoringLeadershipUX Research+6

And digital

3 roles

UX & Design Practice Lead

Oct 2022 – Aug 2023 · 10 mos

  • During my time at AND Digital, I have led major product design projects with industry leaders, including the Total Energy B2B platform project, the Asda loyalty app, Lookers’ technology transformation project, and Taylor & Francis’s eCommerce optimisation.
  • In each of these projects, I guided teams in crafting product strategies tailored to each client’s unique business goals, ensuring that stakeholder needs were met with innovative, user-centred solutions.
  • Alongside this, I focused on building and expanding our UX & Design team’s capabilities by developing a comprehensive competency framework, providing mentorship and career coaching, and prioritising team growth and development.
User Experience Design (UED)Information ArchitectureTeam LeadershipMobile DesignMentoringLeadership+6

UX & Design Principal

Mar 2021 – Oct 2022 · 1 yr 7 mos

User Experience Design (UED)Information ArchitectureTeam LeadershipMobile DesignMentoringLeadership+6

UX & Design Lead

Oct 2020 – Mar 2021 · 5 mos

User Experience Design (UED)Information ArchitectureTeam LeadershipMobile DesignMentoringLeadership+6

Mago

Lead Product Designer

Aug 2019 – Oct 2020 · 1 yr 2 mos · Manchester Area, United Kingdom

  • As the Lead Product Designer at CAVU's (formerly known as MAG-O), I managed the activities of our five product teams, overseeing everything from product strategy to leadership. I was always ready to be hands-on and involved in every phase of the product life cycle, working alongside the team to ensure success.
User Experience Design (UED)Information ArchitectureTeam LeadershipMobile DesignMentoringLeadership+6

Cube3

Head of UX & Design

Mar 2017 – Aug 2019 · 2 yrs 5 mos · Manchester, United Kingdom

  • While working at Cube3, I led a team of seven highly skilled individuals, including creative, UX and UI designers, insight experts, UX researchers, and creative developers. Our cross-functional product team developed products and experiences for a diverse range of clients, from loyalty web applications to high-budget websites. My primary responsibilities included driving the UX strategy, research, design, and sprint planning decisions for the team.
User Experience Design (UED)Information ArchitectureTeam LeadershipMobile DesignMentoringLeadership+6

Mobedia

2 roles

Head of Design

Jan 2016 – Mar 2017 · 1 yr 2 mos · Manchester Area, United Kingdom

User Experience Design (UED)Information ArchitectureTeam LeadershipMobile DesignMentoringLeadership+6

Senior Visual Designer

Jan 2014 – Jan 2016 · 2 yrs · Manchester Area, United Kingdom

User Experience Design (UED)Information ArchitectureMobile DesignMentoringPrototypingUX Research+2

Kitbag.com

Multilingual Creative Designer

Apr 2013 – Dec 2013 · 8 mos · Manchester, United Kingdom

User Experience Design (UED)Information ArchitecturePrototypingUX ResearchGraphic Design

Brother international europe ltd and brother uk ltd

Creative Designer / Art Director - European communication

Jul 2010 – Apr 2013 · 2 yrs 9 mos · Manchester Area, United Kingdom

Graphic Design

Pravda advertising

Freelance Creative designer

Sep 2009 – Jul 2010 · 10 mos · Manchester Area, United Kingdom

Graphic Design

Anytime after 9 ltd

Creative Designer

Jan 2009 – Dec 2009 · 11 mos · Manchester Area, United Kingdom

Graphic Design

Carole lains

Junior Creative designer

Jan 2006 – Jan 2007 · 1 yr · Marseille, France

Education

KEDGE Design School

Master's degree — Art direction & Graphic design

Jan 2006 – Jan 2008

Lycée Jeanne Pérrimond

Bachelor — Corporate Communication

Jan 2004 – Jan 2006

lycée Raynouard

HND — communication

Jan 2001 – Jan 2004

Lei Garrus

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