Sep 2022 – Present · 3 yrs 6 mos · Mumbai, Maharashtra, India

• Delivered 1,000+ earned media placements annually across print, broadcast, and digital — three consecutive years, sustained through a personally built network of 400+ journalists across 18 national and regional publications.
• Grew social media engagement fourfold in 3.5 years through editorial-led content strategy — shifting RAI's digital presence from broadcast announcements to sustained industry commentary.
• Launched and edited Replenish, a research-backed industry newsletter that repositioned RAI as an intelligence source for senior retail, policy, and business stakeholders.
• Ghostwrite op-eds and thought leadership for RAI's CEO and senior leadership — published under their bylines in Mint, The Hindu Business Line, and Economic Times.
• Contributed the foreword to a BCG–RAI industry report, framing the research narrative for an audience of retail CEOs, policymakers, and investors — acknowledged by BCG in the published report.
• Designed the communications framework for multi-state government engagement programmes — producing white papers and briefing materials for Ministry officials and state commerce secretaries.
• Write, edit, commission, and produce every issue of STOrai magazine from brief to print-ready, with a single designer — covering retail strategy, consumer trends, and industry leadership.
• Lead AI-driven content marketing across SEO, GEO, and AEO — building discoverability across traditional search and emerging AI-mediated search surfaces.

Sep 2022 – Present · 3 yrs 6 mos · Mumbai, Maharashtra, India

Sep 2022 – Nov 2022 · 2 mos · Pune, Maharashtra, India

• I teach a paper on introduction to mass communication

Jun 2021 – Sep 2022 · 1 yr 3 mos

• Directed a worldwide public relations campaign for Cuemath, resulting in over 5,000 publications in key markets.
• Encouraged active collaboration and knowledge exchange among educators, strengthening brand loyalty and advocacy.
• Increased media exposure by securing features in well-known outlets across various markets, significantly enhancing the brand's visibility and market footprint.

Sep 2020 – Oct 2022 · 2 yrs 1 mo

• Managed a €220,000 annual communications budget across four global markets — APAC, MENA, and North America — from a single editorial hub in India.
• Adapted parent-facing education messaging for Indian, Middle Eastern, US, and South-East Asian audiences, maintaining brand coherence across radically different cultural contexts.
• Ghostwrote thought leadership content for Cuemath's CEO — building the founder's public voice on maths education, child learning, and EdTech in national and international media.
• Coordinated cross-functional teams across marketing, product, HR, and regional leadership — rationalising approval chains and cutting campaign production cycles significantly.
• Built global media relationships across English, Hindi, and Arabic-language publications; media coverage from this period fed directly into Cuemath's Series C fundraising narrative.
• Managed social media calendars and digital content production for an international parent and educator audience across four markets.

Feb 2020 – Aug 2020 · 6 mos

Dec 2018 – Feb 2020 · 1 yr 2 mos · Mumbai Area, India

• Headed a team of writers to create content strategies and develop content for clients in the B2B and B2C sectors
• Ensured that the content developed improved brand awareness and increased sales
• Led the SEO content strategy and execution for Moneycontrol.com, a leading finance portal that comprised 60% of Quantent's monthly revenue. This content gave the website a million unique views a month
• Mentored a team of 12 writers and editors to provide quality content to clients

Aug 2014 – Nov 2018 · 4 yrs 3 mos · Mumbai Area, India

• Was part of the DNA web team that strategised the daily functioning of the online newsroom
• Wrote news and feature articles, with particular interest in area-centric issues, science, environment, public health and pop culture
• Led the morning shift in the online newsroom and mentored young journalists
• Managed the social media handles

Feb 2013 – Aug 2014 · 1 yr 6 mos · Mumbai Area, India

• I worked on the news desk and would coordinate the Nation page. Here, I coordinated stories for the 2014 General Elections, 2013 Delhi Elections. In addition, I also coordinated stories for the Uttarakhand floods, the Malaysia Airlines crash (with an India angle) and other top stories that affected India during my one and a half year stint with the publication.
• In addition, I regularly coordinated with the city reporters and ensured clean error-free copies as well as clean page design

Aug 2012 – Feb 2013 · 6 mos · Bengaluru Area, India

• Wrote six editions of the magazine, edited comics, and focused on the social media aspect of the magazine. Attended various events such as the Comic Con where I interacted with parents and children on how science can be fun if taught well.

Feb 2012 – Aug 2012 · 6 mos · Mumbai Area, India

• Was a sports correspondent. Covered a few IPL games, but mainly focused on the city sport's scene. Concentrated on football and badminton

Jun 2010 – Feb 2012 · 1 yr 8 mos

• Provided content for Celltick, a mobile service provider dealing with Vodafone India.
• Wrote copies for Right Choice, a consumer magazine
• Edited content for Lafarge India's B2B magazine
• Edited Vision Asia, an Australia-based D2H's B2C magazine
• Managed Sportingheroes.com, an online sports portal that dealt with cricket and football

Apr 2006 – Jun 2010 · 4 yrs 2 mos · Mumbai Area, India

• Wrote several articles pertaining the environment
• Coordinated several features, commissioned stories and photographs to freelancers
• Spearheaded a civic campaign to save Thane's lakes