May 2025 – Dec 2025 · 7 mos · On-site

• 1. Managed and curated social media content and engagement strategies across F&B LDS Group
• brands.
• 2. Planned, executed, and optimized Meta Ads and Google Ads (SEM) campaigns.
• 2. Oversaw and executed WhatsApp marketing blasts to increase engagement and drive conversions.
• 3. Managed and tracked the overall marketing budget, ensuring efficient allocation across digital and
• offline channels.
• 4. Collaborated with and briefed KOLs/influencers on product knowledge and coordinated brand visits
• to enhance exposure.
• 5. Organized and executed offline marketing activities, including event collaborations, partnerships,
• and sponsorships to expand brand visibility.
• 6. Created and executed ongoing promotional campaigns across LDS Group’s food and beverage
• brands to drive sales and customer engagement.

Apr 2023 – May 2025 · 2 yrs 1 mo · Jakarta, Indonesia · On-site

• 1. Forecasted Market Trends & Developed Consumer Segmentation for targeted pre-marketing strategies.
• 2. Compiled Annual Campaign Corporate Reports for data-driven insights and performance tracking.
• 3. Improved Data Generation Efficiency in the marketing department for faster insight access.
• 4. Boosted 2023 sales by 15% over 2022 via strategic branding and corporate campaign promotions.
• 5. Collaborated with BNI on BNI MAPCLUB Card Launch, overseeing event and marketing execution, achieving 180+ applicants in 3 days.
• 6. Aligned Branding with Corporate Goals to boost customer engagement and brand visibility.

Jan 2023 – Apr 2023 · 3 mos · Jakarta, Indonesia · On-site

• 1. Activated ERHA Ultimate Anti Aging Campaign (2023).
• 2. Led ERHA Anti-Aging Campaign for boosted product visibility
• 3. Managed Communication & Media Strategies including social media, influencers, and collaborations.
• 4. Handled Collaboration Project Briefs for potential partnerships.
• 5. Supported Aviary Park Bintaro Launch planning and execution.
• 6. Orchestrated partnership briefs for potential collaborations

Mar 2022 – Dec 2022 · 9 mos · Jakarta, Indonesia

• 1. Managed 40+ Merchants to boost sales and shop performance through campaigns and strategic insights on Tokopedia.
• 2. Executed O2O & Double Date Campaigns, increasing Tokopedia traffic by 78%.
• 3. Oversaw KOL Fashion Collaborations and provided category insights.
• 4. Led Acquisition & Incubation Team for merchant listings and partnership pricing analysis.
• 5. Created Campaign Articles for seller education and campaign information.

Jan 2022 – Mar 2022 · 2 mos · Jakarta, Indonesia

• Handling Business Development team to connecting companies relations for possible collaboration
• Execute on pitching for possible collaborations with partners Arranging KOL endorsement with clients
• Make deck presentation for pitching
• Sending invitations to join BintanGO to instagram user

Mar 2021 – Sep 2021 · 6 mos · Jakarta, Indonesia

• 1. Handling Business Development Team to upload products for merchant registration purpose.
• 2. Managed to upload and re-organized products for 20 merchants a day
• 3. Price Comparison and checking data on other’s marketplace.
• 4. Merchant listing and finding potential merchants to give list to Business Development.
• 5. Assisting incubation team for product selection and help merchant to join Akulaku E-commerce.

Oct 2020 – Dec 2020 · 2 mos · Bandung, West Java, Indonesia · Hybrid

• 1. Connecting the company to the company's relations
• 2. Sending the invitations and certificates for KulturLokal.id webinar
• 3. Observing an Micro Small and Medium Enterprise (MMSE) for possible partnership
• 4. Managing media partners for webinar

Sep 2020 – Dec 2020 · 3 mos

Jan 2020 – Dec 2020 · 11 mos

Jan 2019 – Dec 2019 · 11 mos

Sep 2018 – Dec 2018 · 3 mos

Jan 2020 – Feb 2020 · 1 mo · Malaysia

• Speak up program: a confidence workshop for students in Malaysia (6 weeks)