Aditya Pai — Co-Founder

I never planned to become a founder of a soda brand. It honestly started with a personal wake-up call. At one point, I had developed a habit of drinking soda every single day. Not occasionally…DAILY. And what followed was predictable, even if I chose to ignore it at first. I started gaining weight (gained around 12 Kg in 4 months) And eventually, my liver health started getting affected, and i was diagnosed with fatty liver disease. But, I didn’t want to quit soda. I enjoyed it. What I wanted was an option my body could actually handle every day. I could not find anything in market so I decided to build one. That’s how Misfits was born. Misfits is about keeping everything people love about soda- the flavour, taste, the experience, whilst removing the guilt you get after having regular soda. Each can comes with 7g of prebiotic fibre, no added sugar, no preservatives, no colours, low calories, and 100% plant-based ingredients designed to be good for your gut, not hard on your body What’s been reassuring is realising how many people relate to this journey. We see it every day - in our website orders, on Swiggy Instamart, and in conversations with people who didn’t want to give up soda, they just wanted a better version of it. Misfits didn’t start as a business idea. It started as a personal correction and slowly turned into something a lot of others needed too.

Stackforce AI infers this person is a Beverage Industry Entrepreneur with a strong design and user experience background.

Location: Thane, Maharashtra, India

Experience: 3 yrs 7 mos