Nov 2021 – Feb 2023 · 1 yr 3 mos

• Responsible for Product Marketing, Customer Marketing and Analyst Relations. Built the three functions and the overall teams from ground up. Repositioned LogicMonitor's brand from being known as a legacy Infrastructure Monitoring company to a more modern Observability Platform company. Conceptualized and launched the LM Envision platform at the LM Elevate user conference in New York.

Feb 2021 – Feb 2023 · 2 yrs

Jan 2018 – Nov 2021 · 3 yrs 10 mos

• Came in through the Hortonworks acquisition
• Key advisor to growth strategy and development of the overall Data-in-Motion product line
• Managing a product marketing team and the #1 streaming product portfolio in the industry
• Directly responsible for enabling a 4x pipeline through sales plays, global campaigns, regional workshops and ABM initiatives
• Positioned Cloudera DataFlow as a streaming leader across multiple analysts and industry groups
• Leading the IoT product strategy, partner development and execution across the company
• Owned and managed the pricing strategy and execution of four dozen SKUs across direct sales, partner sales and OEM

Apr 2017 – Dec 2017 · 8 mos

• Created a brand new messaging for integration sales plays using “Digital Transformation”
• Created a complete competitive landscape with details across overlapping verticals in B2B, Analytics, MDM, API Management etc.
• Conducted a comprehensive win-loss analysis to understand deep insights on customers, buying patterns, competitive situations, pricing and sales enablement.
• Focused on expanding the partner ecosystem. Setup partner enablement program. Forged new partnerships for APIM & B2B based on product strategy and roadmap.
• Refined product messaging based on competitive positioning as well as key differentiators. Focus on HCM, CRM, Customer 360 and big data ingestion plays.

Apr 2015 – Mar 2017 · 1 yr 11 mos · San Francisco Bay Area

• Own and market the core API Management products at CA - #1 APIM software in the industry. Also responsible for Mobility, IoT and Microservices set of products.
• Created and launched a brand new developer program and http://developer.ca.com to make CA products more friendly and consumable in terms of developer experience (DX), trials and community.
• Define and execute go-to-market (GTM) strategy for CA Mobile App Services (new product) – branding, launch plan, strategy, target market, sales training, AR/PR etc.
• Setup a partnership with Innominds to create a new mobile app using CA mobile app and API products. Showcased the app to customers at CA World ’16.
• Thought leader in positioning CA APIM products and aligning them to topics such as ESBs, iPaaS, IoT Security, Mobile SDKs, Microservices etc.

Apr 2012 – Apr 2015 · 3 yrs

• Managed a global portfolio of over 35 products including the #1 integration software in the industry and the #1 revenue-generating software in the company
• Enabled regional marketing teams across the globe (AMAS/EMEA/APJ/LATAM) with content as well as educated them about core product strategy and messaging
• Delivered integrated marketing programs and content to drive global differentiation, build market share and awareness for new products (webMethods CloudStreams)
• Defined and executed go-to-market (GTM) strategy for new products including branding, launch plan, pricing strategy, initial target market, marketing spend, AR/PR and more
• Created several creative pricing models to launch two new products in 2015. Create new monetization channels by adding innovative feature bundles

May 2006 – Apr 2012 · 5 yrs 11 mos

• Lead BPM Evangelist for the Western Region. Strong focus on Process Improvement and Global Supply Chain Optimization. Work across multiple industry verticals like Retail, Manufacturing, High-tech, Healthcare and Logistics. Establish and maintain relationships with Sr. Supply Chain team members and C level executives. Conduct workshops on topics such as Lean Six Sigma, CPI, NPI etc.

Mar 2004 – Apr 2006 · 2 yrs 1 mo

• Senior consultant in the Strategic Delivery Team.
• Helping to form and strengthen the BI practice within the Pittsburgh region.
• Saved the company significantly in outsourcing costs by creating a solution for nurturing in-house resources and building a strong Business Intelligence practice with various specialist resources from across the company.
• Implemented IT solutions focused on providing organizational visibility using business metrics (KPIs). Managed many local and large customers directly such as Alcoa, Westinghouse, EDMC etc., generating more than $2 million in revenue.
• Developed a Six-Sigma methodology based portal with dashboarding capabilities for Westinghouse Electric Company for their budgeting and project approval process.

Jun 2002 – Feb 2004 · 1 yr 8 mos

• Designed a critical component of Supply Marketplaces, an Auction Console, that helped suppliers to bid in real-time using various auction formats.
• Improved the overall performance of the system by 65% using various analysis metrics by re-designing certain aspects of the console framework

Aug 2000 – May 2002 · 1 yr 9 mos

• Headed the Microsoft Development Practice with an extended team of 4-14 people
• Fostered and built client partnerships with strategic firms in bringing more targeted Microsoft-based opportunities to fruition
• Won the “Employee of the Month” award for performing effectively under pressure.
• Delivered more than $3 million worth of tailored solutions for large clients such as Coca-Cola, Raymond James Financials, Choicepoint, Bank of America, QuantumBank etc.

Jun 1999 – Aug 2000 · 1 yr 2 mos

• Worked with huge clients such as Merrill Lynch, Pier1 Imports, United Artists Theaters, Burlington Northern Santa Fe Railway Company, Destination Hotels & Resorts etc., on various B2B and B2C solutions
• Traveled across the country to various client locations and worked closely with client teams to gather business requirements or facilitate JRD/JAD sessions.
• Managed a team of developers and guided them from design to development.

Jan 1998 – May 1999 · 1 yr 4 mos

• As the technical lead, designed, implemented and launched a huge e-Commerce site www.digitalguru.com for one of the largest online booksellers at that time
• Worked on many solutions across healthcare, e-Commerce & procurement verticals.
• Followed ISO-9001 methodology and conformed to the various practices and procedures of the system during the development phases

Jan 1995 – Dec 1997 · 2 yrs 11 mos

• Founded this company based on a software services and consulting model.
• Self-marketed and fostered a host of client relationships to sell products for hotel management, financial accounting, motor vehicle asset tracking etc.
• Developed a lot of clients in and around Chennai, India including Blue Steel Leather Exports, Madras Lithographers, Ankur Garments, Everest Country Club, CB-CID etc.
• Designed and developed an inventory tracking and financial accounting system that tracked all entries from petty cash to capital expenses and tallied them into a balance sheet