Itika Gupta

CEO

Amsterdam, North Holland, Netherlands14 yrs 5 mos experience
Highly Stable

Key Highlights

  • 15 years of experience in design and impact ventures.
  • Co-founder of multiple innovative startups.
  • Expert in navigating complex, uncertain business environments.
Stackforce AI infers this person is a leader in impact-driven design and innovation across multiple sectors.

Contact

Skills

Other Skills

Design ThinkingProduct DesignAdobe Creative SuiteResearchBusiness StrategyEntrepreneurshipProgram ManagementData AnalysisBusiness DevelopmentAnalysisStrategic PlanningMicrosoft OfficeMatlabSupply Chain ManagementVendor Management

About

Over the past 15 years, I’ve been building ventures where design, impact, business, and systems thinking meet. I’ve worked across industries, often in messy, uncertain spaces. Learning by doing, failing, iterating, and building again. I’m drawn to problems that don’t have obvious answers and to people who care about making meaningful change. So earlier this year I got out of the comfort of running Studio Carbon with my wonderful team to start from scratch and setup Studio WIP Studio WIP is a global impact first venture studio changing the paradigm sprint by sprint. It is fueled by the wisdom of a powerhouse of a team: • Serial entrepreneurs who’ve built and rebuilt with purpose, • Investors reimagining capital as a force for regeneration, • Creatives crafting for humanity’s leap forward, • Innovators who wake up every day to shift what's possible. If this resonates and you feel the pull to co-create, disrupt, or simply connect - send me a message.

Experience

Studio carbon

2 roles

Advisor & Co-Founder

Apr 2025Present · 11 mos · Amsterdam, North Holland, Netherlands

CEO(EMEA & Americas) & Co-founder

May 2018Apr 2025 · 6 yrs 11 mos · Amsterdam, North Holland, Netherlands

  • Studio Carbon is an award-winning global design agency working at the intersection of technology, systems-thinking, and storytelling to design solutions for a better and harmonious future.
  • We are a full-service design firm with integrated design expertise across industrial design, communication design, UI.X design and systems design. Our multi-disciplinary team and a unique approach of "evolutionary design" helps us navigate present day complexities and design solutions that are novel, holistic and scalable. Studio Carbon's design powerhouse has helped over 150 startups, corporations and governments globally to realize their visions for a better future, through design.

Studio wip

Co-Founder & CEO

Apr 2025Present · 11 mos · Amsterdam, North Holland, Netherlands

  • WIP is an impact first venture studio solving the world's most difficult problems sprint by sprint.

Nigerian university of technology and management

Visiting Faculty

Nov 2021Present · 4 yrs 4 mos · Lagos, Lagos State, Nigeria · On-site

Ideo

2 roles

Systems Design Specialist

Jul 2019Dec 2020 · 1 yr 5 mos · Global

  • OpenIDEO is IDEO’s open innovation practice. We believe that today’s complex challenges require more collaborative networks that better nurture innovation, share knowledge and coordinate action. We leverage IDEO’s design thinking methodology to help diverse stakeholders innovate effectively and collaborate more to address pressing societal issues.

Global Fellow

Jan 2019Dec 2019 · 11 mos · Global

  • Global Fellows are a cohort of dedicated OpenIDEO community designers who leverage their human-centered design expertise to catalyze innovators in scaling their solutions. Global Fellows embed for one year with the OpenIDEO team to co-create and implement program strategies to guide innovators through the design thinking process while equipping them with resources such as funding and mentorship to deepen the long-term impact of their solutions.

Dungse labs

Founder

Jun 2019Present · 6 yrs 9 mos · Netherlands

  • Dungse Labs is reinventing an age-old building material of cow dung, into high-quality sustainable products that enhance life on earth.
  • Dungse Labs has pioneered the technology of building high-quality bio-based composite materials using surplus cow dung produced by dairy industries globally. We amplify the intrinsic properties of cow dung including anti-microbial, light-weight, and water-repulsion for unique material needs. Using precise production techniques and a deep understanding of cow dung, we have perfected the science of building biodegradable composites that can replace virgin wood, particle boards, and plastic.
  • Dungse Labs is a @Studio Carbon venture.

Daily dump

Chief Operating Officer

Oct 2013Apr 2018 · 4 yrs 6 mos

  • Business Development
  • Dealer/ Partner Development: Designed and executed a scale up strategy to take Daily Dump to 2 tier & 3 tier towns by doubling the number of Daily Dump dealers pan India.
  • Organizational Processes: Designed and implemented organizational processes for operations, technologies like CRM software to increase the efficiency of day to day running and operations team
  • Business Development: Built the organization and team leading to a 5x growth of the organization in 2 years.
  • Potter Development: Scaled up the production setup of the company from 1 potter in southern India to 6 new potters distributed pan India, including the North East, making home composters more accessible pan India.
  • Product Development
  • Testing and launch of a new product: Led the testing and launch of the company’s much awaited large scale organic waste converter called the Aaga.
  • Research
  • UCR Research and actionable: Conducted an extensive user centered research among urban households in India to understand the citizen’s perception of “whose responsibility it is to manage waste”. The research led to the design of a roadmap for Daily Dump with a vision to make “recycling at source & home composting” a norm in urban India.
  • Research on the urban dry waste problem: Worked on a research project to make dry waste collection an easy, efficient, and well-incentivized system for the citizens as well as Kabadiwalas called “Recycle Guru”.

Wash united

Special Projects Manager

Feb 2013Nov 2013 · 9 mos · Bengaluru Area, India

  • WASH for India is a bunch of social innovators developing audacious solutions for the Indian Sanitation Crisis. Our activities include resource generation, resource management and project management.
  • As the Special Projects Manager, my key responsibilities were:
  • 1. Program Management: I lead the design and execution of a program called the Nirmal Gram Mela(A WASH Awareness and behavior change carnival)
  • 2. Organizational Set up: Setting up an identity for us in Bangalore (launching our program here, developing a local partnership and support base)
  • 3. Partnership: Identifying and reaching out to possible partners in Karnataka , and developing a collaboration plan for all the organizations that are willing to come onboard
  • 4. Research: I also designed and executed Human Centered Design Researches for our team that aim at understanding the needs and aspirations of our users better

Quicksand design studio

Design Researcher

Jun 2012Feb 2013 · 8 mos · Gurgaon, India

  • Apart from a few smaller design research projects that I did with the studio, by biggest and most fulfilling experience came from Co- Designing and Executing the project of the Nirmal Bharat Yatra.
  • The Yatra was a two month long travelling carnival that trained people in better Water, Sanitation and Hygiene behavior. We did this carnival for our client WASH United.
  • My role included:
  • 1. Fellowships and Volunteers Manager: I handled these two programs for the Yatra where my work started with conceptualizing these programs, carving our roles for people in them, seeding the
  • programs, and once the Indian and International fellows and volunteers arrived- overlooking and structuring their entire engagement with us.
  • 2. Mela Design: I assisted the Exhibition Design team on board for the Mela in conceptualizing the games and spaces for the Carnival based on game design theories.
  • 3. Project Management: I along with a small team of 2 people, managed the entire Carnival for 56 days. It included managing the 450 people on board as the crew; taking care of the setup, dismantling and running of the Carnival at each venue; and running the basic back end operations for the Program.

Ashoka university

Researcher

Sep 2011May 2012 · 8 mos · New Delhi Area, India

  • I worked for Ashoka as a part of my Experiential Learning Module at the Young India Fellowship Program
  • The focus of the research was to give a set of recommendations to our clients from the University that would make their Education model more inclusive and participatory. The recommendations ranged from Curriculum to Space Design and Experiential Design.
  • We used multiple tools to do the research before we made any recommendations:
  • 1. Secondary research through books on Philosophy of Liberal Education, Research Papers on teach models etc
  • 2. Expert Interviews with some of the leading academic thinkers in India to understand their ideas
  • 3. Student Surveys designed and conducted in some leading schools of Delhi

Education

Stanford University Graduate School of Business

Business — Innovation and Entrepreneurship

Jan 2016Jan 2016

National Institute of Design

Master of Design — Industrial and Product Design

Jan 2016Jan 2018

Ashoka University

Young India Fellow — Science and Liberal Arts

Jan 2011Jan 2012

National Institute of Technology Hamirpur-Alumni

Bachelor's of Technology — Electrical and Electronics Engineering

Jan 2007Jan 2011

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