Godard Abel

CEO

Boulder, Colorado, United States30 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built multiple successful SaaS companies.
  • Led G2 to become a market leader in software reviews.
  • Expert in B2B software and AI-driven solutions.
Stackforce AI infers this person is a SaaS and B2B software entrepreneur with extensive leadership experience.

Contact

Skills

Core Skills

EntrepreneurshipLeadership

Other Skills

Artificial Intelligence (AI)SaaSReviewsBusiness StrategyStart-upsEnterprise SoftwareCloud ComputingG2 Marketing SolutionsSalesforce.comSalesMarketingProduct ManagementStrategic PartnershipsProfessional ServicesPaaS

About

I am entrepreneur aspiring to grow and climb to the next PEAK with 25+ years experience building enterprise software leaders currently as cofounder/CEO G2. Prior CPQ software ventures sold to Oracle (BigMachines), Salesforce (Steelbrick CPQ / Revenue Cloud), and ServiceNow (Logik.ai). As G2 co-founder/CEO, I lead a global team of over 500 people who are passionate about delivering trusted insights and AI driven recommendations to B2B buyers and sellers based on authentic customer reviews and real-time data. G2 is the leading software and AI review platform and marketplace with over 3 million reviews read by over 100 million global tech buyers every year. We are driven by the vision of making B2B buying and selling easy and enjoyable for everyone and helping our entrepreneurial family succeed and grow by living our PEAK values (Performance, Entrepreneurship, Authenticity, and Kindness). In addition to G2, I also support and invest in new B2B and AI ventures with our entrepreneurial family and with trusted entrepreneur and investor friends. I am exec chairman at ThreeKit where Matt Gorniak is leading a talented team building a visual commerce AI platform that guides shoppers to best fit solutions. At PartnerFleet I'm supporting founder Kenny Browne and Cody Sunkel in delivering AI powered partner marketplaces and ecosystem developer platforms to over 50 leading enterprise vendors.

Experience

Logik.ai, from servicenow

Executive Chairman & Founding Investor

Jun 2021Jun 2025 · 4 yrs · Greater Chicago Area · Hybrid

  • Logik.ai is creating the next generation of configuration technology. It's headless lightning speed configuration technology brings 100x higher performance than legacy solutions.
  • Logik.ai extends Salesforce CPQ to helps businesses streamlining their enterprise Quote to Cash process and open up eCommerce selling channels powering customer self service.
  • The company was acquired by ServiceNow in 2025 for ~$500M after raising over $30M in venture funding from High Alpha (Scott Dorsey), Salesforce Ventures, Emergence Capital, ServiceNow, and its founding team including myself.
EntrepreneurshipLeadershipStart-upsArtificial Intelligence (AI)SaaSEnterprise Software+1

Partner fleet

Executive Chairman & Founding Investor

May 2021Present · 4 yrs 10 mos · Boulder, Colorado, United States · Remote

  • Partner Fleet makes it way easier to build your app marketplace and grow your partner ecosystem.
  • Proudly powering the marketplaces for SaaS leaders such as Gong, Salesloft, Mindbody, RollWorks, Showpad, SmartRecruiters, G2, and many more.
  • Invested on day zero with founder Kenny Browne an esteemed member of our entrepreneurial family and alumnus of BigMachines and G2.

Threekit

Executive Chairman & Founding Investor

Jan 2019Present · 7 yrs 2 mos · Greater Chicago Area

  • ThreeKit is building a visual configuration and commerce platform to helps B2C and B2B brands increase conversion and order value via beautiful 3D product visualization.
  • ThreeKit extends leading eCommerce and CRM/CPQ solutions by adding amazing immersive commerce and visual configuration capabilities that users want to reach out and touch.
  • Threekit has raised $65M in funding to fuel its global growth from Leaders Fund, Shasta Ventures, Salesforce Ventures, ServiceNow, Cap Gemini and industry leaders including former San Francisco 49ers’ quarterback Steve Young and serial entrepreneur Godard Abel.
EntrepreneurshipLeadershipStart-upsArtificial Intelligence (AI)SaaSEnterprise Software+1

G2

3 roles

Co-founder & CEO

Promoted

May 2018Present · 7 yrs 10 mos

  • G2.com is making B2B software buying easy by connecting buyers to vendors based on authentic customer reviews and real-time ratings of business software and AI agents.
  • G2 has become leading software and AI review platform and marketplace with over 3 million trusted reviews read by about 100 million tech buyers every year.
  • $255M invested by Permira Growth, IVP, Accel Partners, Salesforce Ventures, HubSpot Ventures, LinkedIn (Microsoft), Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, and industry leaders, and founders.
EntrepreneurshipLeadershipArtificial Intelligence (AI)SaaSReviews

Co-founder & Executive Chairman

Apr 2014Apr 2018 · 4 yrs

EntrepreneurshipLeadershipStart-upsSaaSEnterprise SoftwareCloud Computing

Co-founder & CEO

Jul 2012Apr 2014 · 1 yr 9 mos

EntrepreneurshipLeadershipStart-upsSaaSEnterprise SoftwareCloud Computing

Salesforce

SVP & GM SteelBrick

Feb 2016May 2017 · 1 yr 3 mos · San Francisco, CA

  • After Salesforce acquired SteelBrick, I ran SteelBrick as a business unit of Salesforce. We integrated beautifully into the Ohana to become one of Salesforce's fastest growing and most successful acquisitions, as well as the global market leader in CPQ and acquired InvoiceIt as the foundation for Steelbrick/Salesforce Billing! Steelbrick became Salesforce CPQ and Salesforce Revenue Cloud!
LeadershipSaaSEnterprise SoftwareCloud Computing

Steelbrick

CEO

Jan 2014Jan 2016 · 2 yrs · San Francisco Bay Area

  • Next generation Configure, Price, Quote (CPQ) and Quote-to-Cash (QTC) software delivered on the Salesforce Lightning platform.
  • We grew SteelBrick global team from 5 to 200 employees and increased bookings by 37x in 7 quarters, while raising $78M in venture capital from IVP, Emergence, Shasta and Salesforce Ventures.
  • Salesforce acquired SteelBrick on 2/1/16 and we became Salesforce CPQ and Salesforce Quote-to-Cash (QTC).
EntrepreneurshipLeadershipStart-upsSaaSEnterprise SoftwareCloud Computing

Oracle

Senior Advisor to Board

Aug 2011Jul 2012 · 11 mos · Greater Chicago Area

  • Oracle acquired BigMachines which became the Oracle CPQ Cloud. Advised BigMachines board after recapitalizing BigMachines with the sale of a majority stake to Vista Equity and JMI Equity which provided partial liquidity to shareholders in 2011 and led to a subsequent full sale to Oracle in 2013 for $400M+.
LeadershipSaaSEnterprise SoftwareCloud Computing

Bigmachines

Co-founder & CEO

Jan 2000Jul 2011 · 11 yrs 6 mos · Greater Chicago Area

  • Built the business from scratch to $50M+ revenue run rate while generating positive cash flow.
  • Built talented team of 300+ people in US, UK, Germany, India, Singapore, Australia, and Japan.
  • Led to market leadership in SaaS CPQ and premier partnerships with Salesforce and Oracle.
EntrepreneurshipLeadershipStart-upsSaaSEnterprise SoftwareCloud Computing

Niku (acquired by ca)

General Manager

Mar 1998Jan 2000 · 1 yr 10 mos · San Francisco Bay Area

  • General manager for iNiku SaaS app for professional service automation.
  • Prior CFO for Alyanza a time & expense software start-up we sold to Niku in 1998.
  • Niku IPO'd in 2000 raising $200M. CA acquired Niku in '05 for $350M. Became CA's Clarity PPM.
EntrepreneurshipLeadershipStart-upsSaaSEnterprise SoftwareCloud Computing

Mckinsey & company

Business Analyst & Associate

Sep 1994Aug 1997 · 2 yrs 11 mos · Cleveland, Chicago, and Munich

  • Consulted on business strategy and operations to global corporations in US and Germany.

Education

Stanford University Graduate School of Business

MBA

Jan 1997Jan 1999

Massachusetts Institute of Technology

MS — Engineering

Jan 1993Jan 1994

Massachusetts Institute of Technology

BS — Mechanical Engineering

Jan 1989Jan 1993

Sewickley Academy

Jan 1980Jan 1989

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Godard Abel - CEO | Stackforce