Zarina Banu — CEO

High-growth PR & Corp Comms leader with a compelling record of rapidly creating successful functions in ambitious and internationally-focussed firms. Continue to report to the CEO at Tide since I joined more than 3 years ago. I've launched products successfully in multiple new markets, rapidly and with lean resources, and used PR & Comms to connect directly to disparate audiences. From Executive Leadership, multi-channel digital content, government affairs and issues management, at the highest levels, I am passionate about making an impact for companies and people through Comms & PR. I thrive in a fast-paced, collaborative, and agile environment. Intellectually curious, I'm an avid reader, and love to soak up new ideas and mull over old ones. I'm also passionate about using PR to communicate why the planet needs to reduce its carbon emissions, and use PR to fast-track net zero targets. I prepared, wrote and PR'd Tide's own journey to net zero. I also Co-chair the Communications & Engagement Advisory Group at Icebreaker One's Perseus. Perseus is a national cross-sector UK project to provide pre-competitive energy data to small businesses. This is a voluntary role. I work and have worked closely teams across the UK, Europe, the US, India, APAC, Middle East and Africa. I'm an ex-multiple award-winning TV News journalist, who's lived and worked in Hong Kong, Malaysia and Qatar. I was part of the launch team of Al Jazeera TV, which made a huge impact through its 'voice of the voiceless' approach to covering international news. Passionate scuba diver, trekker, reader and mother of two.

Stackforce AI infers this person is a Corporate Communications expert with a focus on sustainability and strategic media.

Experience: 15 yrs 3 mos