Dave Yang

CEO

Singapore, Singapore, Singapore25 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Founding member of Snapchat Sales team.
Doubled Facebook revenue quarter on quarter for 2.5 years.
Led sales efforts at Friendster aiming for acquisition.

Stackforce AI infers this person is a Sales Leader in the Digital Advertising industry.

Contact

Skills

Core Skills

InvestmentManagementSales ManagementMarketing Strategy

Other Skills

Interpersonal SkillsAdvertising SalesStrategic ThinkingPricing StrategyNegotiationProject ManagementSalesBusiness-to-Business (B2B)Team ManagementTeam BuildingCustomer Relationship Management (CRM)International BusinessMarket PlanningConsultative SellingSolution Selling

About

An experienced Sales Leader with 15 years of Sales Management Experience. Dave has a demonstrated history of scaling business, driving production innovation, and building teams. Dave's experience spans 8 different markets and his ability to adapt to market conditions and direct strategy has enabled him to have success across regions and markets. Dave is the founding member of the Snapchat Sales team which has scaled from 2 to 300 since he started. Dave led Snapchat's revenue efforts for the first 3 years of its existence, with his teams representing the largest share of revenue at the company . Dave drove adoption of many of Snapchat's ad products including Vertical Video Ads, Branded Geofilters, and Branded Lenses. This included driving narrative, product positioning, pricing, product spec and measurement related to product launches. Prior to coming to Snapchat Dave was a founding member of Facebook's APAC business which has scaled from 8 employees to over 3000. In his tenure at Facebook revenue doubled quarter on quarter for 2.5 years straight. A Social Media Veteran, Dave also drove sales efforts at Friendster with the aim to increase revenue with an aim for acquisition. Dave has an EMBA in International business from UCLA and resides in Los Angeles.

Experience

Mma global

Board Member

Jan 2026 – Present · 2 mos

Head of APAC SMB and Mid Market

Sep 2024 – Present · 1 yr 6 mos · Singapore

Iab

Regional Board Member, IAB SEA+India

May 2023 – Sep 2024 · 1 yr 4 mos

ManagementMarketing StrategyAdvertising SalesSales ManagementInterpersonal Skills

Hyphen capital

Investor

Jul 2021 – Present · 4 yrs 8 mos

Interpersonal SkillsInvestment

Grab

Regional Head of Direct Sales Organization

Dec 2020 – Sep 2024 · 3 yrs 9 mos

Oversee a team of 110 responsible for agency partnerships, regional sales, in-market sales, measurement, and go-to-market efforts for the regional rollout and expansion of Grab Ads.
Created compelling product launch narratives for 1st party data, audience extension, custom audience, auction, sampling, and retail media networks.
Defined target verticals and led cross-functional teams to create successful go-to-market plans and narratives.
Developed strategic partnerships across the Grab ecosystem, including key partners such as Coke, UOB, Lazada, Heiniken, Unilever, Starbucks, McDonalds, Pepsi, L'oreal, Disney, Huawei, Panasonic, KFC, JBC, Xiomi, and Citibank

Strategic ThinkingPricing StrategyNegotiationProject ManagementManagementMarketing Strategy+12

Reddit, inc.

Head of Southwest Brand Partnerships

Jan 2019 – Dec 2020 · 1 yr 11 mos

Led the renewed focus on video for Reddit, developing go-to-market narrative, product features, price, and market position.
Created new narrative and value proposition around the community and unduplicated audience.
Established key partnerships with companies such as Kochava, Milward Brown, Neilsen, and Valence to bolster revenue opportunities and market presence.
Oversaw and guided the transition from managed sales inventory to option-based inventory as Reddit evolved its sales model.

Strategic ThinkingPricing StrategyNegotiationProject ManagementManagementMarketing Strategy+11

Snapchat, inc.

Director Sales

Oct 2014 – Oct 2018 · 4 yrs

Hired as the company's first sales and business development employee, responsible for building go-to-market plan and hiring initial teams across North America.
Assisted in driving influencer and premium content direction for Snapchat.
Developed the initial narrative and value proposition for Snapchat and identified priority verticals and accounts for monetisation.
Led efforts to launch and personally sell the very first brand story, snap ads, filters, and lens products.
Achieved the highest scores as a manager/leader in an internal employee survey regarding on job satisfaction and retention, with ratings at 97% and 91%.

Strategic ThinkingPricing StrategyNegotiationProject ManagementManagementMarketing Strategy+11