Dec 2016 – Present · 9 yrs 5 mos · Mumbai, Maharashtra

• Work as a Freelance Creative Director for brands like DBS.
• Also worked on marketing campaigns + BTS for Bollywood films like Kalank, Gully Boy & Sanju

Dec 2016 – Apr 2021 · 4 yrs 4 mos · Mumbai Area, India

May 2015 – Nov 2016 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Creative Lead for P&G brands (Pantene, Head & Shoulders, Olay, Pampers & Ariel) and DBS (Development bank of Singapore) heading a ten member team. Responsibilities include ideation, strategy development, campaign planning and client presentations.

Mar 2014 – May 2015 · 1 yr 2 mos · Lower Parel, Mumbai

• Highlight Films is an advertising production house that has been around for more than 20 years. Slightly Tilted is their Digital & Television wing. I am part of the core team that set up the company and now spearhead a variety of projects and play key roles in various aspects of our business.
• Key Role:
• Head of Creatives and Content for brands and television shows. This involves leading ideation, conducting pitches and supervising execution of projects.
• Highlights:
• Creative directed 'The Look' for MTV Digital which was an AFP by Philips.
• MTV's The List with Varun Thakur was produced by Slightly Tilted

Feb 2013 – Mar 2014 · 1 yr 1 mo · Mumbai

• O4 Digital, the digital wing of Optimystix, is an agency that operates as an YouTube certified MCN. I was also a part of MashUp (a collaboration between GroupM and Optimystix) which involved creating branded content.
• Highlights:
• Handled creatives during the YouTube Comedy week for the Cyrus Broacha and East India Comedy channels.
• Creative Director on 2 Reliance films (LAP & SME loans). Apart from coming up with the creatives, I also headed execution of these films. These 2 films were created for the digital media but once the final films were ready Reliance decided to turn them into TVCs.
• I have worked on creatives + execution on films for brands like Google, Havells and WeChat amongst others.
• Executed 4 music videos for Sony Music to promote their new range of headphones. Artists included - Karsh Kale, Medieval Panditz + Kutle Khan, Pentagram and Nucleya + Benny Dayal.

Dec 2011 – Jul 2012 · 7 mos

• A design show, hosted by Beth Stern, where we say
• thank you to moms across the country by building them their dream room.

Apr 2011 – Aug 2012 · 1 yr 4 mos

• Design guru Genevieve Gorder breathes life in
• to spaces that home owners have given up on.

Jun 2009 – Nov 2009 · 5 mos

• Show Description: [v] Kidnap is the biggest and the first ever romance meets adventure reality show by Channel [v]. The show puts love struck couples to test every moment that they have spent together. This thrilling show tests relationships while throwing a new twist at every corner.

Dec 2008 – Nov 2009 · 11 mos

• Show Description: A comic reality quiz show like The Tonight Show’s ‘Jaywalking’ hosted by Anuradha Menon (Lola Kutty).

Dec 2008 – Mar 2009 · 3 mos

• Show description: A short format dating show hosted by VJ Juhi.

Feb 2008 – Oct 2008 · 8 mos

• Show Description: Reality show where 13 girls compete to be India's next super model.

Jan 2008 – Mar 2008 · 2 mos

• Bollywood Bang Bang was India's first live movie created along with Richard Branson for Virgin.

Dec 2007 – Dec 2008 · 1 yr

• Show Description: A short format show that covers various trends and events in town.

Aug 2007 – Dec 2007 · 4 mos

• Show Description: India votes online for the hottest contestants. The top 10 contestants then compete to be "India's Hottest".

Feb 2007 – Aug 2007 · 6 mos

• Hunt for India’s next top model.

Nov 2006 – Nov 2009 · 3 yrs

• Creative development of TV show concepts and execution. Worked on shows as the Producer-Director for 3 years on shows Kidnap, Get Gorgeous 4 & 5, Lola GK, Agent Love, In your Fest and India's hottest.