Sep 2024 – Jul 2025 · 10 mos · Gurugram, Haryana, India · On-site

May 2024 – Sep 2024 · 4 mos

Oct 2023 – May 2024 · 7 mos

• 1. Building Myntra Fashion Brands-
• Roadster, FCUK, House Of Pataudi, Dressberry, All About You, Mango, Nautica
• 2. Making the biggest sale events of the year- the talk of the town!
• 3. Making regional activations more interesting than ever.

Sep 2022 – Oct 2023 · 1 yr 1 mo

• 1. Responsible for executing the overall brand marketing strategy for brand Myntra to deliver traffic & acquisitions which eventually creates greater brand value.
• 2. Create & implement marketing operating plans based on each campaign to deliver business objectives.
• 3. End to end execution of the most important & innovative campaigns via collaborating with research to uncover insights that feed into communication strategy, brief creative & media, formulating & creating media assets with string focus on both TV & digital-led campaigns & draw learnings to plan future actionables.

Nov 2021 – Sep 2022 · 10 mos

Jan 2021 – Nov 2021 · 10 mos

• Libas 2021 brand campaign planning & strategy: Spearheading planning & executing campaigns- SS21 & AW21
• https://youtu.be/RK_F54A9W_M
• Influencer & celebrity marketing: Worked on social media campaigns with micro & macro influencers & celebrities
• Digital & Social Media: Content ideation for social & planning & execution on mailers, brand blogs & SEO management
• Retail activation for offline store launches: Store launch & loyalty program- planning & marketing
• Project management: Working in a collaborative effort with multiple external team & delivering efficient results
• Managed Libas’ account on Myntra studio to understand how social commerce can collaborate with the brand
• Category launches:
• Sarees: https://youtu.be/kOwezzC0mLA
• Kids: https://youtu.be/ls50uEJWUME
• Plus size: https://youtu.be/upGl2dy0dts

Sep 2020 – Oct 2020 · 1 mo

Jul 2020 – Nov 2020 · 4 mos

Jul 2020 – Aug 2020 · 1 mo

Jan 2020 – Apr 2020 · 3 mos

• Curating and expanding niche category portfolio for Global Luxury.

Sep 2019 – Sep 2019 · 0 mo

• Created logos for the new recyclable plastic used by HUL and various marketing campaigns

Jul 2019 – Jul 2019 · 0 mo · Bangalore

• Participated in Troll Patrol Project as a decoder.

Jun 2019 – Jul 2019 · 1 mo · Bangalore

• Research on the implementation of the marketing strategies of Calvin klein for Disha Patani as a brand endorser in Fall 2018;
• Global Store Locator updation for Calvin Klein and Tommy Hilfiger;
• Preparing marketing fall’19 catalogues for Tommy Hilfiger and Calvin Klein

Mar 2019 – Apr 2019 · 1 mo · Pheonix Marketcity

• To understand various store and retail operations ( Retail inventory management,store performing variables, understanding elements of visual retailing, customer handling and selling)

Oct 2018 – Oct 2018 · 0 mo · Mumbai, Maharashtra, India

Sep 2018 – Nov 2018 · 2 mos · Mumbai, Maharashtra, India

• To understand various textile components used by the premium ethnic brands in India and to further research upon the same.

Aug 2018 – Nov 2018 · 3 mos

Jan 2018 – Apr 2018 · 3 mos · Delhi

• Core coordinator at Delhi Dance Fever (An initiative by Twishha Cultural educational society providing a platform to international and national talent) and organised various dance events in Delhi with The Delhi Dance Circuit.

Nov 2017 – Dec 2017 · 1 mo

• Campus Ambassador
• Online outreach through promotions on social media

Feb 2017 – Dec 2017 · 10 mos · Delhi Area, India

• Project coordinator and Head of Incoming Global Volunteer at AIESEC in Delhi University
• Vice president of Delegation Experience and services and member of organising committee of an AIESEC Conference.
• Engaged at different projects which aims at facilitating an opportunity window for aspiring interns from all around the world and providing them with an interface with the prospective agencies/profiles.
• Top performing member of the Incoming Global Volunteering department.

Jun 2016 – Jul 2016 · 1 mo

• Worked as a copy editor
• Assisted reporters and newsreaders and hence got an opportunity to explore the broadcast media.