Jan 2021 – Apr 2025 · 4 yrs 3 mos · Menlo Park, California, United States

• Led analytics for Meta FinTech’s (MFT) portfolio of payment products, driving both the performance of in-market offerings and identifying new, high-potential opportunities. My team’s work spanned everything from core product growth metrics to advanced machine learning models for risk management. From data generation to insight, we shaped strategy, informed decision-making, and built accountability across the MFT product group.
• As a core member of MFT’s leadership team, I helped advance Meta’s mission to enable seamless money movement across its ecosystem, including:
• Collecting and processing half of Meta’s total revenue from unmanaged / self-serve advertisers
• Facilitating consumer payments on WhatsApp and Messenger
• Leadership & Team Impact
• Directed a global Data Science team responsible for measuring product performance, prioritizing initiatives, managing market tests, identifying growth opportunities, building ML models to mitigate risk, and engineering AI features to improve ad performance.
• Key Achievements
• Redefined top-line goals and reshaped MFT’s objectives, highlighting its strategic value to Meta’s advertising business
• Engineered first-party AI features that significantly boosted ad performance and advertisers’ ROI
• Optimized global revenue strategy, balancing revenue vs. leakage tradeoffs across markets with varying auction dynamics
• Prevented billions in potential revenue loss by detecting emerging fraud vectors and deploying high-precision ML models to proactively reduce leakage

Jun 2013 – Jan 2021 · 7 yrs 7 mos · San Francisco Bay Area

• Analytics lead for Technology, Media and Telecom Sectors
• Client outcomes include:
• Technology Distributor: Used Bayesian networks to look for sales patterns across products, re-sellers and customers. Identified product bundles that were previously hidden in a siloed sales model and identified roughly 10% improvement in cost of sales by realigning the sales force against these bundles and service offerings.
• Data Security Software Company: Established renewal rate analysis and integrated data pipelines to transform renewals management. Created transparency into renewal behavior, prioritized high value renewals and prescribed ideal customer interactions for the sales and partner teams to improve renewal rates resulting in $110M in growth.
• Accounting Software Company: Designed analytics capability roadmap to drive insights for Small Business care. Analyzed customer behaviors and profitability to Identify previously hidden product needs, mobile usage, self-support, and migration to SaaS that revealed customer experience strategies.
• Mortgage Processing Software Provider: Built strategic forecasting tool to reliably predict and manage transactional and subscription revenue. Combined exogenous and endogenous data to fuel econometric model to improve forecasting accuracy by over 40%, extending the forecast reliability to years not months. Built System Dynamic model and executive interface for “if-then” scenario planning across a very complex revenue ecosystem.
• Top Global Bank: scraped social media to understand the root causes of customer complaints. Helped build an industry specific taxonomy that sifted through over 5.5 Gb/ day of social data to structure and catalog feedback and prioritize action based on customer dissatisfaction.
• Online Payments Company: designed a needs based segmentation to support a global consumer product strategy that shifted the organization focus from individual features to a solution, identifying $600M in revenue.

Nov 2010 – Jun 2013 · 2 yrs 7 mos · San Francisco Bay Area

• Customer Risk Scoring, Top 5 Global Bank
• Small Business Banking Strategy, Top 5 National Bank

Jan 2006 – Jan 2006 · 0 mo

Aug 2005 – Nov 2010 · 5 yrs 3 mos

• Customer Lifetime Value
• Merchant Retention Strategy

Jan 2002 – Jan 2003 · 1 yr

Jan 1996 – Jan 2001 · 5 yrs