Samie Delebo

CEO

Minneapolis, Minnesota, United States14 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product strategy for Gliffy, driving significant user growth.
Optimized marketing campaigns, doubling product trials.
Strong background in both product management and marketing.

Stackforce AI infers this person is a SaaS product and marketing leader with a strong focus on user growth and engagement.

Contact

Skills

Other Skills

Social MediaResearchGraphic DesignTime ManagementCreative StrategyContent MarketingSearch Engine Optimization (SEO)Design ThinkingPresentation Skills

About

I’m a product and marketing leader who loves rolling up her sleeves, optimizing systems, and crafting clear, compelling messaging that drives even clearer results. After studying advertising and graduating from Michigan State University, I launched my career at a Fortune 50 retailer, sharpening my ability to connect creativity and customer insights at scale. To deepen my business expertise, I earned my MBA at the Carlson School of Management (University of Minnesota) while working full-time — graduating in 2021 with a focus on strategy and marketing. For the past six years, I’ve advanced through marketing and product roles at Perforce Software, where I lead strategy for our diagramming application, Gliffy. My focus has been improving performance through optimizations; further embracing efficient PLG motions, revisiting pricing and promotions strategies, and balancing a roadmap that delivers value to thousands of customers. I’m energized by testing and refining user experiences, building business cases, and digging in to data to discover a new angle for growth. I thrive when I’m streamlining operations, clarifying strategy, and positioning brands for long-term success alongside an equally passionate team.

Experience

Perforce gliffy

6 roles

Head of Partnerships & GTM, Gliffy

Promoted

Sep 2025 – Present · 6 mos

I take a strategic lens of the mechanics behind the Gliffy business as well as owning the long-term vision for the product:
Propose changes to partnership and discounting structure, resulting in six-figure positive revenue impact
Forecast impact of upcoming changes including platform cost changes, pricing updates
Represent the brand and Marketplace interests in Partner Advisory Councils and other engagements
Manage investment across 6 products at varying points in the product lifecycle

Product Manager

Promoted

Nov 2023 – Sep 2025 · 1 yr 10 mos

Leading Product Management for the Gliffy business at Perforce Software, I am responsible for the strategies implemented across a portfolio of 5 products including Atlassian Marketplace integrations and a standalone SaaS offering. In this role, I have:
Created and maintained product roadmaps which balance changing requirements from our partners and the market, customer needs, and innovation within the diagramming software space
Collected and actioned feedback from hundreds of users via in-product touchpoints, customer interviews, and monthly "Office Hours"
Assessed pricing and feature packaging within our products to ensure market competitiveness and optimize profitability
Implemented product-led growth strategies to increase adoption among our customer base, supporting >30% growth in weekly active users Y/Y
Adopted new tools and processes for product discovery and roadmapping, several of which are now rolling out across Perforce's product management practice
Supported the integration of a Solutions Engineer on the Gliffy team, as well as heavily collaborating and supporting all GTM functions including Partnerships, Marketing, and Sales

Sr. Marketing Manager

Promoted

Jul 2022 – Nov 2023 · 1 yr 4 mos

Led Gliffy's content marketing, product marketing, customer marketing, and partner marketing efforts while reporting to VP-level leadership at Perforce Software:
Increased product trials and evaluations by more than 2x in the second half of 2022 by optimizing user journey, product messaging, and demand generation campaigns.
Reached net new business growth goals and supported above-goal retention via customer marketing
Supported Product planning and strategy, including pricing recommendations and financial modeling on the expected impact of feature releases
With campaign manager, tested podcast advertising, content syndication, and review generation campaigns as new demand generation tactics
Created and presented 2023 marketing plan to drive further growth

Marketing Manager

Promoted

Jan 2022 – Jul 2022 · 6 mos

As the Marketing Manager for Gliffy, I lead initiatives spanning content, product, partner, and demand gen marketing disciplines for all Gliffy product lines. To meet our growth goals for 2022, we added a dedicated marketing writer and engage shared services teams within Perforce Software.

Sr Marketing Writer

Mar 2021 – Jan 2022 · 10 mos

While I completed my MBA, I was able to apply more and more Brand Management and Marketing learnings in my role at Gliffy and its parent company, Perforce Software.
In this role, I continued to manage content strategy, work through SEO initiatives, and write new content, while also working closely with our Marketing Director to design campaigns and strengthen partner relationships in support of Gliffy's Atlassian apps and its standalone online diagramming tool.
Key initiatives included:
Developing a Youtube strategy and creating over 50 onboarding and tutorial videos
Optimizing email nurtures to users who had signed up for a free trial
Creating in-app onboarding guides to support our buyer journey
Implementing new data to customize user experiences across Gliffy.com and our marketing tactics

Marketing Writer

Sep 2019 – Mar 2021 · 1 yr 6 mos

After gaining a ton of incredible experience on Target's Creative team, I wanted the opportunity expand my skillset to include more strategic, cross-functional work. I found that opportunity at Perforce, where I had (almost) no clue what I was doing, and I've loved every minute of it.
While in this role, my team and I were able to:
Redesign and relaunch the Gliffy.com website in order to better support Gliffy's products
Create and implement a content calendar including strategic, SEO-driven blog posts and video content
Build new email workflows to support users during their free trial period
Optimize existing content to increase free trial conversion rates
Work cross-functionally with our engineering and support team to manage customer communication for bug reports, feature requests, and in the event of scheduled downtime.

Target

3 roles

Copywriter, Target Creative

Sep 2016 – Aug 2019 · 2 yrs 11 mos

As a member of Target's in-house agency, I worked on a broad set of projects and brands spanning from household products to apparel. I got to put all my Gen Z, digitally native, [insert buzzword here] pop culture and social knowledge to use, while learning from the best of the best along the way.
Key projects include:
Creating and executing influencer marketing plans
Branding, naming and launch campaigns on new in-house brands, including Wild Fable, Colsie and More Than Magic.
Supporting design partnerships with external brands, including BaubleBar and Casper
Collaboration with stylists and product designers to write editorial and social content for our home and fashion brands
Ongoing social media support on platforms like Snapchat and Instagram
Worked closely with creative strategists to re-energize yearly work, such as #TakePride and Back to College campaigns

Copywriter, Promotions Marketing

Mar 2016 – Sep 2016 · 6 mos

After learning the process for the Weekly Ad team's printed work, my role as a writer expanded to include additional responsibilities as the dedicated writer for digital promotions. In addition to working on printed pages, I concept, design and write promotional content for channels including Yahoo!, Instagram, and Facebook. This allows me to do multi-platform work, become more involved in strategy, and steer testing and creative strategy as our team extends promotions into new platforms.

Associate Copywriter, Promotions Marketing

Jul 2015 – Mar 2016 · 8 mos

Working as a writer on Target's promotions team means juggling work on five printed editions of the Weekly Ad at a time – plus any side projects I've jumped into.
During my time in this role, I worked on the 2016 style guide for Target's Weekly Ad and was assigned to projects as a dedicated writer for Holiday Candy and Easter.

Target

Weekly Ad Intern - Copywriting

Jun 2014 – Aug 2014 · 2 mos · Greater Minneapolis-St. Paul Area

Getting up before 7am never felt so good. Fueled by coffee and Archer Farms trail mix (ten pounds in ten weeks, to be exact), I worked through a challenging summer-long project with the Weekly Ad team. I was so excited to participate in additional side projects and found myself surrounded by amazing talent and supportive leaders every day. Ten weeks flew by and I think Minneapolis stole my heart.

Msu radiology

Graphic Designer

Aug 2013 – May 2015 · 1 yr 9 mos

Sometimes I design posters for the MSU Women's Basketball team. Sometimes I'm helping to improve the signage in a pharmacy. Once my boss asked me to photograph cross sections of human brains. I love this job because you just never know what's going to end up on the to-do list. It keeps me on my toes and lets me build upon my design skills, even as I pursue a career in copywriting.

Msu american advertising federation

President

Sep 2012 – May 2015 · 2 yrs 8 mos

2014-2015: President
During my third and final year at MSU, I lead the MSU AAF team to develop a campaign for Pizza Hut. The year was not without its hiccups and plot twists, but our extremely talented team pulled together a campaign that extended the Flavor of Now rebrand to increase digital ordering from Pizza Hut. While our campaign didn't take gold, we certainly sparked some tough conversation among our judges.
2013-2014: Creative Director
We build an insight-driven and on-brand campaign for Mary Kay cosmetics, which also gave me the right to spend lots of money on make-up in the name of "research." My bank account is still in recovery.
2012-2013: Creative Team
Coming from a family of DIYers, joining MSUAAF during the Glidden at Wal-mart campaign was the best decision of my college career. As a new member of the team, I stepped up and created the presentation that we used at the District and National levels of competition. Our team finished 7th in the nation overall and received the 2nd highest presentation score at nationals.

Fustini's oils and vinegars

Sales Associate

Jul 2012 – Aug 2013 · 1 yr 1 mo · Traverse City, Michigan

Fustini's was an amazing learning experience in customer service and sales. My role included preparing products for shipment, running the cash register, and assisting customers in the oil and vinegar "tasting room." I enjoyed working in such a creative, social, and health oriented environment.

Youth union

Social Media and Marketing Intern

Oct 2011 – May 2012 · 7 mos · Traverse City, Michigan

Marketing and social media director for student-led group. Students worked in collaboration with Porterhouse Productions and the Good Work Collective to put on local music and arts events.

Kidzart traverse city

Art Teacher

Apr 2011 – Aug 2012 · 1 yr 4 mos · Traverse City, Michigan

Certified by the KidzArt national franchise to teach studio art courses to all ages. My courses generally took place in a classroom or camp environment with students ages 5-13. Responsible for teaching basic art skills and terminology. Also had a significant involvement in events designed for special needs students of all ages.