May 2024 – Jan 2025 · 8 mos

• Operated as a lead across the credit vertical, owning outcomes across both smallcase app (B2C) and smallcase Gateway (B2B2C).
• Shipped pending order nudges across key flows, improving conversion by +32% through targeted intervention points.
• Built a multi-asset watchlist to unify tracking across asset types, driving +12% increase in engagement via a more consistent and repeatable habit loop.
• Led discovery on improving engagement and ToFu via notifications created and socialized wireframe directions with stakeholders for better product alignment and prioritization.
• Scaled design capacity by hiring and mentoring a junior designer, enabling them to ship their first projects while retaining ownership of high-leverage vertical outcomes.

Mar 2022 – May 2024 · 2 yrs 2 mos

• Designed and launched Loan Against Mutual Funds (LAMF), driving +₹100 Cr revenue within a year.
• Expanded credit reach by designing Personal Loans for users who couldn’t access LAMF: ~33% of users ineligible for LAMF still got a relevant credit path.
• Systemized design-to-dev handoff by creating a local design system, reducing Design QA effort by ~70–80% and freeing up meaningful engineering bandwidth.
• Took US equities smallcase to production with rigorous edge-case handling (SBM + Alpaca) later discontinued due RBI regulatory changes behind learnings and infra for future global bets.

Oct 2021 – Mar 2022 · 5 mos

• Redesigned the broker sign-up flow end-to-end on smallcase Gateway (problem understanding → user interviews → designing approaches → final design handoff → design QA), driving a +40% uplift in conversion through core funnel improvements.
• Strengthened execution fundamentals: quick iterations, UX copy, worked on design system, and stakeholder alignment to consistently ship within internship timelines.

Feb 2021 – Oct 2021 · 8 mos