Sep 2023 – Present · 2 yrs 6 mos · India · On-site

• I teach Digital Transformation at IIM Trichy. (and also at IIM Ahmedabad)
• Areas of topic I cover include:
• Digitisation, Digitalization, Digital Transformation
• Technology: Cloud, AI, Gen AI, Web3
• Data: Types, deriving value from data
• Change management: User adoption, transitions
• Value Proposition & Business models
• Overall Strategy and Tactics for transformation

May 2023 – Oct 2024 · 1 yr 5 mos · Mumbai · Hybrid

• My passion for chess has lead to partnering with fellow chess enthusiasts! We are Chessniti, the professional chess academy. Check www.chessniti.com for more details.

Jan 2019 – Present · 7 yrs 2 mos · Mumbai

• aawaz.com is the largest spoken-word and podcast network in Indian languages, completely brand safe, 100% professionally generated content. Over 10 million streams per month and counting. This side of our business helps brands with audience reach through native storytelling & audio innovations. Clients include IBM, Tata MF, Google, Wysa, among others.
• Publishers on aawaz include HT, ET, BIG FM among other respected media houses in the country

Feb 2017 – Present · 9 yrs 1 mo · Mumbai Area, India

• At Agrahyah, we pioneered Conversational AI as far back as 2017. Providing Connected Cars solutions through to four major OEMs and conversational commerce to Reckitt Benckiser, Tata Global Beverages, etc.,
• We have since transformed to a company that provides bespoke Gen AI in solutions and act as a guide for Digital Transformation.
• We are actively working with enterprise clients across auto, banking, insurance, fashion, healthcare and more for building AI powered solutions transforms customer experience, unlocks new avenues for growth, and keep a steady hand on sustainability.
• Major clients: Honda, Hyundai, Kia, Maruti Suzuki, Federal Bank, Nippon AMC, SBI Life, and more.
• Agrahyah works closely with its sister concern www.divum.ai; a team of 200 professionals based in Bangalore

Feb 2017 – Jul 2017 · 5 mos · Mumbai

• Marketing Expert 'on duty' to
• Helping startups at Zone Startups to grow and scale.
• Develop and nurture a sense of collaborative work environment among peers in the cohort.
• Build and engage a community of founders, developers, enthusiasts, mentors and investors.

Jan 2014 – Jun 2017 · 3 yrs 5 mos · Mumbai Area, India

• Drive digital business at Publicis India, including Beehive, Ambience and Capital, by working closely with three different internal teams to achieve:
• > Integrated Marketing Communications: to add digital at the heart of the advertising strategy to have synergy in brand communications; thanks to my prior experience of working in ATL & BTL. Besides,I strive hard not to have digital as an annex from slide 52 onwards in a pitch presentation.
• > Stand alone digital requirements: Clients come to Publicis in all shapes and sizes, some of them are pure play digital requirements like content for social media, reputation management, paid media amplifications, performance and result oriented campaigns, outreach programs, etc., I deliver this part of my job from generating new business leads, propose strategy as pitch presentation, close the sale and then be hands-on in execution along with my dedicated digital servicing team.
• > Innovations and Initiatives: Im one of the 6 member team in India who launched our flagship innovation facility names The Publicis Drugstore. This is a joint effort between different agencies under Publicis Groupe. I apply my experience of working closely with startups here to bring technology innovations to help our clients' business problems.

Sep 2012 – Jan 2014 · 1 yr 4 mos · mumbai area, india

• Media2win is a leading independent full service digital marketing agency in India and ranked #4 by BrandEquity.
• My team and I handled the Web, Social Media and Digital Marketing requirements of large and key accounts including Disney UTV, Tata Sky, Daimler- BharetBenz, Kotak Life Insurance, Max Life Insurance among others major brands.

May 2008 – Nov 2011 · 3 yrs 6 mos · Chennai Area, India

• Co-founder and Profit centre head of an innovative 360 degree advertising agency.
• Had multiple media business. ATL & OOH media, Print and Web magazine publishing, Web & Digital media.

Nov 2005 – Jun 2007 · 1 yr 7 mos · Bengaluru, Karnataka, India

• My entrepreneurial venture; we consulted for advertising and marketing

Sep 2005 – May 2007 · 1 yr 8 mos

• Was responsible for providing financial planning and financial freedom to individuals through customized insurance sales at Bangalore.

Jun 2002 – Feb 2003 · 8 mos

• Was a sales executive responsible for "liability sales" with special regard to non-trading concerns at ICICI Bank, Bangalore.