Mar 2024 – Present · 2 yrs · Hybrid

• Teaching digital marketing, social media and analytics
• Conducting exec workshops for corporates
• E-commerce, Pharma , Fintech, Retail

Sep 2023 – Present · 2 yrs 6 mos · Gurugram, Haryana, India · Hybrid

• Helping brands with Data, Analytics, Digital & Growth Marketing and Omni Channel strategy and execution.
• Omni Channel growth strategy across online , offline with a data and customer first mindset.
• Drive marketing efficiency by effective use of performance marketing, crm and social media.
• Data driven approach to business by setting up Enterprise Analytics platform and strategy
• Sectoral focus - ecommerce, retail and BFSI / fintech sector.

Sep 2023 – Apr 2024 · 7 mos · Remote

• Helping startups in data , analytics and marketing in product strategy , pfm and scaling.

Aug 2023 – Nov 2023 · 3 mos · Gurugram, Haryana, India · Remote

• Helping professionals in tech, analytics, and marketing transform their careers.
• Recognized as Top 1% coaches on Top Mate.
• Helped 200+ professionals, including leadership and management level individuals.

Dec 2020 – Aug 2023 · 2 yrs 8 mos · Gurugram, Haryana, India · Hybrid

• Led enterprise analytics, growth, omni-channel & customer marketing.
• Part of Lenskart's core leadership team.
• Drove customer growth, engagement, and loyalty through omni-channel and digital marketing initiatives.
• Established enterprise analytics across retail, e-commerce, supply chain, marketing, and finance.
• Implemented OKR and POD structures for business performance measurement and collaboration.
• Developed a core data platform with a cloud & AI-first approach utilizing AWS, Azure, and GCP.
• Enhanced online business strategy resulting in a 35% growth in online traffic.
• Transformed customer marketing initiatives, increasing business impact by 72% across SMS, email, and other channels.
• Drove multiple experiments and transformed loyalty programs to drive higher customer growth and retention.
• Led product initiatives to drive growth using omni-channel strategies in e-commerce, stores, and assisted sales.
• Experimented with Generative AI technology using LLMs for marketing & customer experience.

Jun 2017 – Oct 2020 · 3 yrs 4 mos · Noida Area, India

• Lead Digital Transformation, Industry 4.0, Big data , AI & Analytics initiatives at Motherson Group in the area of Manufacturing, IOT , Finance, Internal Audit & Enterprise Performance Management.
• Drove end to end tech, product and ai strategies across multiple global digitisation initiatives.
• Lead Industry 4.0 program by launching " Factory Analytics Suite" an AI & IOT product . Implemented in 105 factories in 11 countries helping drive improvements across key kpis 15%+ OEE , +10% quality and ROCE .
• Transformed the Internal Audit function by building "Digital Audit & Analytics Tool (DAART)" to enables continuous & efficient audit improving risk. Implemented across 30+ companies with 3x more audits, 30%+ efficient.
• Build core "Enterprise Data Analytics Data Lake" Platform with enabling functions – Sales, Procurement, Inventory , HR & operations connecting 10 + ERPs across 250 plants.
• Established a Digital COE with P&L of ~3 M $ with 32% PAT enabled by a 15+ projects across multi geographic team
• Cross geography experience across Europe , America's and Asia enabling 200+ factories with cutting edge Industry 4.0 solutions.
• #analytics #industry4.0 #iiot #iot #finance

May 2015 – May 2017 · 2 yrs · Bengaluru Area, India

• Responsible for setting up the foundation of Tata iQ team and business covering the business planning, team setup, technology and development, big data platform.
• Lead the team to build scalable information based CRM, data & digital solutions for the Tata group to help drive value from group's data in the area of BFSI, Retail , E-commerce, Manufacturing and Automobile.
• Accelerated multiple growth strategies enabled by Digital marketing for ecommerce, insurance and retail. Key objective to drive higher digital adoption , expansion of customer base and roi of campaigns.
• Conceptualised and built the Product ,Data & Tech strategy of the 1st version of Group Loyalty Program. This which was launched in 2022 as Tata Neu in a new avatar.

Aug 2011 – Apr 2015 · 3 yrs 8 mos

• Built COE for Digital analytics for Amex drive usage of advanced web analytics and machine learning to uncover insights to drive Amex’s global digital strategy helping improve customer experience and optimize marketing investments and customer service across 21+ countries including US.
• Lead information-based capabilities and analytics for US customer marketing strategies. This includes managing CRM, Campaign management platform ,Customer Scoring platform & Data Management.
• Key initiatives :Big data enablement for customer marketing campaign execution & scoring capabilities, Improving time to marketing, Marketing Infrastructure Transformation.

Mar 2008 – Jul 2011 · 3 yrs 4 mos

• Lead customer marketing campaign strategy and execution capabilities for consumer and small business cards for American Express - US & International business supporting non US , 21 international markets. 3000+ campaigns annually managing 100 M + customer base.
• Implemented key platform re-engineering initiatives to drive higher end to end campaign automation , business enablement initiatives, advancements in data management capabilities, data quality (input data quality and output data quality) and contact management strategies.

Jun 2004 – Feb 2008 · 3 yrs 8 mos

• Designed and implemented, scalable privacy capabilities and analytical solutions for US & Non US markets to to accurately capture, store and apply privacy choices (opt-in/opt-outs) across key communication channels like direct mail, email, telemarketing , SMS etc.
• Partner with Risk and Marketing team to develop and execute Loyalty direct marketing campaigns for US card members.

Jan 2003 – Jan 2004 · 1 yr · Gurgaon, India

Jan 2000 – Jan 2003 · 3 yrs · Gurgaon, India