Shanzay Khan

Digital Marketing Specialist

Pakistan4 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Expert in consumer behavior and social media strategies
Successfully grew a food brand's online presence
Proven track record in performance marketing and content strategy

Stackforce AI infers this person is a Social Media Marketing Specialist with a focus on B2C engagement strategies.

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Skills

Core Skills

Brand StrategyMarketing StrategyContent StrategyOnline MarketingSocial Media MarketingDigital MarketingBrand Management

Other Skills

Strategic Marketing ManagementMarketing Strategy DevelopmentCreative DirectionSocial Media ManagementCopywritingPerformance MarketingTech SavyMarketing CampaignsOnline ContentCommunity ManagementAccount ManagementContent MarketingAnalytical SkillsDigital CopywritingBrand Identity

About

I decode consumer behavior for a living. And when I’m not doing that, I’m making dumplings with my sisters. Hi, I’m Shanzay , a social media strategist who thinks like the consumer first and the marketer second. My work lives at the intersection of psychology, culture, and content that actually moves people (not just algorithms). I help brands that are stuck, confused, or tired of posting “just to post.” From strategy to execution, I work freelance with businesses to fix broken content systems, sharpen their voice, and turn noise into clarity. I also offer consultations for teams struggling to understand why their content isn’t landing. On the other side of my brain (and kitchen) is YumDum, my dumpling venture. 🥟 What started as a passion project has become a strong community of dumplings loverss!! LinkedIn, for me, is a corporate diary. I’m introverted and introverts think loud. This is where I think out loud while working, questioning, building, and occasionally calling out things that don’t make sense in our industry. No fluff. Just thoughts, work, experiments, and results. If that resonates, welcome. If not, that’s okay too.

Experience

Pvcare™️

Marketing Strategist

Nov 2025 – Present · 4 mos

Key Responsibilities
Brand Strategy:
Developed PVCare’s brand voice, positioning, and visual consistency across platforms
Content & Social Media:
Planned and executed reels, static posts, product explainers, comparisons, and awareness content
Performance Marketing:
Wrote high-converting ad copies for Meta ads, sales campaigns, and retargeting funnels
Product Marketing:
Designed go-to-market strategy, offers, comparisons, and USPs for flagship products
Campaign Planning:
Seasonal sales, educational campaigns, B2B awareness drives, and trust-building narratives
Creative Direction:
Guided mockups, billboards, thank-you cards, packaging visuals, and promotional creatives

Strategic Marketing ManagementBrand StrategyMarketing StrategyMarketing Strategy Development

Wah! brands

Creative Strategist

May 2025 – Dec 2025 · 7 mos · Karachi · Hybrid

Managed social media and content strategy for 5 restaurant brands, overseeing content planning, reel ideation, copywriting, and campaign execution while maintaining distinct brand identities across the portfolio.
Brands Managed & Scope of Work:
Pizza Nation – Led deal-driven and campaign content and created trend-based reels with and positioned the brand around value and cravings.
Chachajee & China Grill – Developed Pakistani and desi-Chinese positioning with comfort-food storytelling, focusing on flavor, portion size, and family dining appeal.
Vintage Café – Created aesthetic, lifestyle-led content highlighting café vibes, ambiance, and casual hangout culture through soft, experience-driven copy.
Tao Pan Asian – Executed premium Pan-Asian content with minimal, refined copy and strong visual storytelling focused on plating and cuisine variety.

Bee creative

Creative Strategist

Jul 2024 – Jan 2025 · 6 mos · Karāchi, Sindh, Pakistan · On-site

Analytical SkillsContent MarketingDigital MarketingDigital CopywritingBrand ManagementBrand Identity+4

Byteme

Social Media Strategist

Jun 2024 – May 2025 · 11 mos · Remote

Account ManagementCommunity ManagementContent MarketingContent StrategyCopywritingDigital Marketing+1

Artwing.

Account Manager

Aug 2023 – Jan 2024 · 5 mos · Karachi Division, Sindh, Pakistan · On-site

Online MarketingContent StrategyMarketing CopyTech SavyTeam ManagementSEO Copywriting+9

Yumdum

Owner

Feb 2023 – Present · 3 yrs 1 mo · Karachi Division, Sindh, Pakistan

My small venture that I am really proud of. YumDum is a food business I launched in February 2023, rapidly gaining over 3,000 organic followers within a year through strategic social media marketing. I manage all aspects of the online presence, from content creation to engagement, driving substantial growth and community interaction.

Online MarketingContent StrategyTech SavyMarketing CampaignsOnline Content