Nov 2022 – Sep 2024 · 1 yr 10 mos · Pakistan · Remote

• As a Project Manager at Braincrop, I led cross-functional teams to deliver digital marketing and development projects with a focus on strategic execution, creative alignment, and on-time delivery. My role blended project ownership with hands-on involvement in campaign planning, client coordination, and performance optimization.
• Key Responsibilities:
• Managing and leading digital marketing and development projects from initiation to delivery.
• Planning and executing digital campaigns across platforms such as social media, email, and web.
• Collaborating with clients and internal teams to define project scope and digital strategy.
• Coordinating with cross-functional teams, including developers, designers, QA, and marketing staff.
• Monitoring and reporting project performance, timelines, and campaign analytics.
• Conducting market research and competitive analysis to optimize strategy and brand positioning.
• Aligning project and marketing activities with business goals.
• Analyzes campaign KPIs to drive improvements and maximize ROI for both internal and client-side projects.
• Manages marketing budgets, client onboarding strategies, influencer collaborations, and brand partnerships.
• Provides thought leadership and stays up-to-date with digital trends to keep the agency competitive and innovative.
• Supporting sales and business development teams with insights for new opportunities.

May 2021 – Oct 2022 · 1 yr 5 mos · Remote · Remote

• Plan and execute all digital marketing, including SEO, email, social media, and different advertising campaigns.
• Design, build and maintain the social media presence of clients.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Developing and monitoring campaign budgets.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting the industry.
• Evaluating essential metrics that affect website traffic, service quotas, and target audience.
• Working with the team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

Oct 2020 – Jan 2021 · 3 mos · Pakistan

• Cubix is a software and mobile app development company. We are motivated to build elegant and
• functional digital products that solve complex problems. My role as being a Social Media & Communication Executive are:
• Develop and implement social media strategies.
• Optimize company pages within each platform to increase the visibility of social content.
• Online and offline content creation and deployment.
• Create and execute all social media activities and campaigns.
• Coordination with different business units to implement the social media strategy.
• Manage online brand and product campaigns to raise brand awareness.
• Monitor performance of social media pages.

Oct 2018 – May 2020 · 1 yr 7 mos · Dubai, United Arab Emirates

• Offering essential design and digital marketing services to help start-ups and growing businesses required for online success. From logo and website to search rankings, we’ve got it all covered.
• Created informative and interesting marketing materials.
• Developed and implemented effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
• Prepared proposals by determining concept; gathering and formatting information; writing drafts; obtaining approvals.
• Analyzed business requirements and translating into design, content, proposals and production of all marketing materials.
• Determined concept by identifying and clarifying opportunities and needs; studying requests for RFPs; attending strategy meetings.
• Worked with different marketing departments to generate new ideas and strategies.
• Created communication and marketing strategies for new products, launches, events, and promotions.
• Responsible for communication-related issues in a timely manner.

Oct 2015 – Dec 2016 · 1 yr 2 mos · Karachi

• We are a team who wants to deliver the best to our clients, we suggest the best possible solution worth executing. It's all about the consumer and if they are engaged we are at a successful bottom line.
• Designed and developed social media strategies for the following clients. (Clientele: China Grill, Pie in the Sky, Celeste Home Fashion, Triumph, Oh My Grill and others).
• Built social media presence of all the clients on Facebook and Instagram.
• Designed and developed promotional campaigns on social media sites (Facebook and Instagram).
• Developed branding strategies for startup brands.
• Accompany the events team to capture and project on-ground activities for clients onto their social media platforms.
• Conceptualized the 3D stall design for Mall Activations, on-ground activities, for the above-mentioned clients along with the team.
• Coordination with clients for weekly reports and suggestions.

Jan 2015 – Oct 2015 · 9 mos · Main Shara e faisal, Karachi, Pakistan

• We manage social media presence so you can focus on your core business. An ideal presentation means targeting highly potential customers and then engaging them on your store’s website.
• Joined as Community Manager;
• Handling chats and maintaining sales sheets for different clients.
• Coordinated with the internal sales team of the below-mentioned clients.
• Promoted to Social Media Manager;
• Managed social media properties of different clients. (Clientele: Bed & Bath by Afroze Textile, Jaffrani Textile, Speed Private Limited, Crescent Home Store, EVA VTF Banaspati, Harpal Cooking Oil and others).
• Design, built and maintain the social media presence.
• Designed and developed email marketing campaigns.
• Responsible for designing and developing promotional campaigns and engagement campaigns on social media sites (Facebook and Instagram).
• Engaged in project management duties.

Jul 2014 – Dec 2014 · 5 mos

• Metaphor is a firm based in Malaysia that indulges in conducting researches and using ingenious strategies that encourages its clients to indulge in the building of creative and innovative experiences for its customers.
• Managed the initial phase of the recruitment drive; Telephonic interview, arranged test. 
• Maintained the past and current records of employees. 
• Responsible for arranging seminar, recruitment drive in different universities.
• Developed research papers and articles for research journals and blog postings. 
• Managed the social media properties. 

Jan 2014 – Jul 2014 · 6 mos · Karachi, Pakistan

• Part of a Funded Project.
• Involved in Surveys, Data Analysis, Report writing.