May 2023 – Feb 2024 · 9 mos

• Launched UC’s first D2C offering Native RO Water Purifier – across multiple touch points – Cricket Word Cup, OOH, PR, Brand Film, Influencer, Amazon, Croma and UC app.

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Detailed AOP Planning for Rs. 170 Cr budget split across categories & channels for Brand & Performance
• Leading AC’22 campaign (Rs. 18 Cr) and over-delivered AOP by 20% (30% YOY growth at 20% lesser spend than CY21)
• Delivered 17% savings with an integrated planning approach across paid media (offline + digital) over 2021 by leading the RFP agency selection process.
• Set up Brand & Performance marketing principles playbook for different categories by measuring incrementality using a variety of experiments. (Delivered 15-20% incrementality across campaigns)
• Achieved monthly Reach on TAM (+80%) with the right media mix (YouTube, Facebook/ Instagram, OTT & TV) leading to ~20% revenue incrementality.
• Hired, onboarded & lead a team of 3+ marketing managers/ associates.

Sep 2019 – Jan 2022 · 2 yrs 4 mos

• Led the offline marketing initiatives and set up spot attribution and measurement for TV as a channel.
• Spearheaded IPL 2020 planning & execution of Rs. 15 Cr deployment leading to 40% incremental traffic
• Led the Partnerships vertical contributing to 7% new user acquisition via offer distribution and launching offer campaigns with various Payments Partners - Paytm, Amazon Pay, Citibank, ICICI Bank etc.
• Setting up a playbook for launching 8 new cities in India leading to ~1% penetration within 6 months

Dec 2016 – Aug 2019 · 2 yrs 8 mos · Gurgaon, India

• Analytics Vidhya is India’s largest and world’s leading community of data scientists and analytics professionals. Responsibilities included:
• Head the sales for business generation through inbound and outbound efforts resulting in 2.5x revenue within a year
• Strategized & executed marketing of products: hackathons, banner ads & campaigns, meetups, webinars, recruitment services, conference sponsorships & Global Trainings Platform
• DataHack Summit 2018 and DataHack Summit 2017 : (India’s largest Conference on Future of AI & ML):
• Got sponsorship from companies like Intel, IBM, L&T Infotech, H2O.ai, Ericsson, American Express
• Selling bulk tickets to corporates and getting a participation of over 1000 attendees from 250 companies

Jun 2015 – Oct 2016 · 1 yr 4 mos · Chandigarh Area, India

• Responsible for business generation & project management resulting in revenues of over 40,000 USD by working on the following projects:
• Pocket Toons: Configure the payment mechanism (In-App Purchase) on both iOS and Android allowing users to purchase digital comics. Strategize the launch marketing leading to ~5k organic downloads within a week
• Tennis Taxi: Manage end-to-end development of a mobile app used to connect tennis players, coaches and clubs around Las Vegas with a team of developers

Jun 2014 – Aug 2015 · 1 yr 2 mos · Noida Area, India

• Solely responsible for negotiating deals resulting in a turnover of around INR 22 crores via:
• Direct Sales (60% contribution): Funnel leads from various offline and online channels to closure
• Channel Sales (40% contribution): Train and onboard 12 Channel Partner accounts and leverage this network for sales

Apr 2013 – May 2013 · 1 mo · Dubai

• Mapping of current and future market potential of Induction/Radiant cooking in Middle East Objectives: Conduct in-depth Primary Research to identify the Current and Future Market Scenario in relation to:
• Economy (UAE)
• Cooking Appliances Mix
• Sales Trends
• Visibility of CERAN® Brand
• Distribution Channel
• Other markets being handled from UAE to African Countries