Jun 2024 – Aug 2025 · 1 yr 2 mos · Hyderabad, Telangana, India · On-site

• In this role, I led the enterprise revenue strategy in the healthcare AI sector, driving the integration of agentic AI into EHR systems and optimizing pharma CRMs to deepen stakeholder engagement. I closely worked with the top strategy teams in the pharma to understand the core challenge of “Missing Doctor Data”. And this led me to work a product that can help to serve the industry and drive revenue. I executed lean, targeted campaigns to secure key pharma accounts and scaled growth through disciplined pipeline governance and strategic GTM execution. I guided cross-functional teams across sales, digital, and content to elevate overall performance and delivery. By engaging directly with senior pharma leaders, I ensured campaigns were positioned for maximum impact through omnichannel outreach and compliance-aligned messaging. I also played a pivotal role in strengthening GTM strategies, refining sales collaterals, and utilizing solution-led demos, proof of concept to help understand the senior leadership in the pharma industry data problem. This helps to drive new business and expand existing accounts.

Oct 2022 – Jun 2024 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

• At DocMode, I led the product and marketing strategy for a global HCP eLearning platform, with a strong focus on driving user growth, boosting organic reach, and enhancing engagement. By guiding cross-functional teams, I executed high-impact digital campaigns that consistently attracted doctors to the platform and contributed to solid commercial performance through data-driven HCP engagement strategies.
• I transformed GAPSULE into a leading pharma thought leadership series, which elevated brand credibility and fostered meaningful industry partnerships.
• GAPSULE is a monthly thought leadership venue where prominent members of the pharmaceutical business discuss and debate ways to improve engagement with healthcare providers (HCPs). Each month, this program draws between 250 and 300 members of the pharmaceutical business who are interested in hearing from influential figures. Visit https://gapsule.docmode.org/ to learn more about GAPSULE.

Apr 2019 – Jun 2022 · 3 yrs 2 mos · Mumbai, Maharashtra, India

• As a product director, my role involves research and development of new applications on the DocMode learning platform, managing customer support, B2C sales, and much more.
• I work on creating pilot projects for new application launches, testing, and go-to-market strategies.

May 2016 – Mar 2018 · 1 yr 10 mos

• As Senior Manager Digital Marketing with B2B Specialisation my key job responsibilities include some of these.
• Key job responsibilities include some of these.
• Reporting to the Joint – CEO and managing a team of 7 direct reports.
• Ideated, developed and executed effective strategic marketing campaigns across diverse brand categories from IT BPO to Manufacturing sector.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly
• Cultivated strong client relationships and pitched new ideas on digital transformation and content marketing driving additional revenue
• Manage and set client expectations for ROI, based on the agreed scope of work.
• Deep understanding of what role social and digital media plays in a brand communication mix. Knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, YouTube, Twitter, Vine, Quora, blogs, etc.) and how they can be deployed in different scenarios
• Developed and implemented campaigns using a mix of email marketing, SEO, PPC and social media campaigns. Track the performance of campaigns and audit the improvement on CPL, CPM, etc
• Created and presented pitch presentations
• On interview panel with HR team for recruitment
• Involved in mentoring and training of team members
• Conduct training programs/ workshops for clients on digital marketing
• Some of the clients managed – Danfoss India, Genpact, Greenlam Industries Ltd, IMTMA. Force Motors, ATE India Pvt Ltd, Tata DoCoMo (Business services), HMX, Valence Electrons, NCL Wintech, Ace Micromatic, Alex Machine Tools, etc.

Mar 2015 – Apr 2019 · 4 yrs 1 mo

Feb 2015 – Mar 2015 · 1 mo

• As Account Manager my key job responsibilities include some of these.
• Create business impact through digital campaigns
• Manage and implement the digital marketing strategy that aligns with the overall business strategy of the brand
• Be the digital custodian of client’s brand by effectively managing the digital and social footprint.
• Responsible for managing day -to -day projects, campaigns, report generation as well as getting involved in the planning of seasonal events and longer term projects.
• Provide creative input for development of long term digital media campaigns
• A deep understanding of what role social and digital media plays in a brand communication mix. Knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, YouTube, Twitter, Vine, Quora, blogs, etc.) and how they can be deployed in different scenarios.
• Oversee development of relevant content on a regular basis to drive traffic and generate interest among the target audience [example of content: whitepapers, infographics, ebooks, blogs, training videos, etc]
• Plan online campaigns to generate and nurture leads through email marketing, SEO, SEM, PPC and other digital marketing campaigns. Further, track the performance of those digital campaigns, monitor (CPL, CPM, CPF, etc) and other key campaign metrics to ensure better ROI
• Deep understanding about web development projects, micro sites, referral marketing and email marketing
• Good organizational skills and capability of trouble shooting
• Talent management and training of team
• Understanding about online research for competitor strategy, writing and editing skills and the ability to evaluate and edit the work of assistant account executive and/or interns

Aug 2010 – Dec 2014 · 4 yrs 4 mos · Mumbai Area, India

• Managed entire sales cycle from client acquisition to collections (SME sector).
• Trend analysis to identify new markets, strategy for introducing new products.
• Driving team of employees to achieve targets.
• Managed Finance, Cash flows, Fund flows, Debtors / Creditors and Collections.
• People function management, Employee Life Cycle, Performance Management.
• Understanding client scope of work / brief to final delivery.
• Engaging clients and prospects through various marketing activities viz Digital Media, Offline marketing, Cold Calls, Door – To – Door Marketing and Referral Marketing.
• Quality Control process implementation for quality designs and Client Service.
• Creating visibility and lead generation for SME and MSME sector through Digital Marketing. Using tools like Google Adwords, Facebook marketing, Linkedin forums, etc

Aug 2007 – Aug 2010 · 3 yrs · Mumbai Area, India

• Client Servicing
• Manage and train team of executives
• Strategies based on brief shared by client for communication activities. Planning and implementation of PR Campaigns
• Consult client during crisis and prepare contingency plan to resolve the same.
• Drafting of press releases, concept notes, journo expected questionnaire, training spokesperson, etc and develop communication collateral which will help to place the right messaging stories in media.
• Non-media and media activities planning for which is in line with communication activities
• Media Relations
• Represent the Client and the agency while meeting the media, understanding media requirements and accordingly pitching placement for client to media
• Managing press conferences, press relations and other PR related activities for the Clients.
• To be responsible for ensuring optimum presence of the client in the relevant media.
• Manage crisis communication and placing accurate message across to media.
• Some of the client – Asian Heart Institute, Luxottica group, Novartis, Astellas Pharma, Initiative for Organ Donation (Pan – India), Roche Diagnostics, Ziqitza Healthcare Ltd, etc

Jan 2006 – Aug 2007 · 1 yr 7 mos · Mumbai Area, India

• Client Servicing
• Part of client service team, reporting to Account head
• Planning and pitching stories to media
• Research on competition and trends for client, suggest ideas for proactive stories
• To carry out all the coordination activities between client, media and agency
• Monthly dossier report for clients
• Guide client on media interactions especially on do’s and don’ts
• Media Relations
• To be in charge of the media database and maintain it on daily basis
• To be responsible for ensuring optimum presence of the client in the relevant media
• Media interactions with clients to ensure client presence in all the positive stories
• Some of the client – Baskin Robbins, Hinduja Hospital, The Loot stores, Seagram’s, Gulf Oil, Hallmark Channel, Idea, Hampshire Hotels, Godfrey Phillips Bravery Awards, Nike, Blenders Pride Fashion Tour, CVO Channel, etc

Oct 2004 – Jan 2006 · 1 yr 3 mos · Mumbai Area, India

• Institutional Sale. (Hotels, Airlines, etc.)
• Coordinating with field executives.
• Organizing events to increase the readership of Mid-Day.
• Conceptualizing new events.
• Below find the list of some events:
• Surveying Mahape, Daman, Vapi – Identifying new readership opportunities for the publication. Meeting people and conducting survey to identify the right opportunities which will help in taking decisions.
• Mid-Day Promotion: Promoting newly launched supplements like Hit-List & Your Life.
• Retail Promotions: To coordinate for the designs of paperweights, clips with Mid-day logo, (POP material) and distribute them among venders.

May 2004 – Oct 2004 · 5 mos · Mumbai Area, India

• Identifying shows suitable for clients and pitching to client on different oppoturnities
• Present campaign plans for retail clients based on ROI
• Spot Selling and getting sponsorship for radio shows.
• Assisting clients to select campaigns

Feb 2003 – Mar 2004 · 1 yr 1 mo · Mumbai Area, India

• Product training for new team members
• Setting monthly targets and motivating the team to achieve.
• Pitching to new corporate companies
• Auditing the rejected cases for quality.