Jul 2022 – Jun 2023 · 11 mos

• ● Led content marketing strategy and editorial calendar, additionally responsible for developing creative campaigns for the Demand Generation team — increasing marketing qualified leads by +63% YoY and sales qualified leads by +51% YoY
• ● Established Nextech’s first social media strategy across LinkedIn, Twitter, and Facebook, resulting in +274% YoY reach increase and improved brand awareness among target audiences
• ● Created comprehensive content such as blog posts, case studies, whitepapers, eBooks, email newsletters, email drip campaigns, website copy, press releases, executive thought leadership content, user conference collateral, product marketing materials, sales enablement resources, case studies, and client testimonials

Jan 2017 – Present · 9 yrs 2 mos · Atlanta, GA

• ● Full-time freelance one-stop-shop specializing in strategy and execution for marketing, social media, content writing, public relations, brand development, influencer marketing, and events.
• ● Works with clients such as ESPN, the Atlanta BeltLine Partnership, a celebrity fitness brand, wellness personalities, retail brands, luxury apartments, tech startups such as Greenlight Financial Technology and Disco Droid, the second largest formalwear company in the nation including brands such as Tip Top Tux, Anya Bridal, and Savvi Formalwear, high profile entrepreneurs, multiple event conferences, event production agencies, promotional marketing agencies, and a variety of B2B and SaaS companies.
• ● Created international social media strategy for Appirio and oversaw daily implementation across multiple channels while working with partners, such as Salesforce, WorkDay, and Google, and all Appirio verticals including Technology, Manufacturing, Finance, Healthcare, Nonprofit, and Higher Education.
• ● Increased Appirio’s CTR from social to blogs and white papers by +67% on average.
• ● Managed the editorial calendar, all editorial planning, and edited all blog content for a cohesive brand voice and clear brand messaging from both internal and external perspectives.

Jan 2016 – Jan 2017 · 1 yr · Stockbridge, Massachusetts

• ● Oversaw all strategy creation and execution for marketing and advertising initiatives, compelling narratives, social media, core programs, philanthropy, and new Kripalu brand launches.
• ● Increased Kripalu’s web traffic from social by +1747% YOY, while increasing total social followers by +88% YOY and total platform engagement by +178% YOY with a “social-first” digital content approach.
• ● Collaborated​ with PR Manager, Marketing Copywriter, and Creative Director on branding, advertising, and messaging.

Jan 2015 – Jan 2016 · 1 yr · Greater Atlanta Area

• ● Created Piedmont’s first social strategy and managed system-wide and entity-level strategy.
• ● Developed and managed the social content strategy across 20+ platforms.
• ● Increased website traffic from social +186% YOY, system social followers by +82% YOY, and engagement by +65% YOY.
• ● Spearheaded social activations for all service lines and awareness campaigns, increasing CTR for service line social awareness by +927% YOY.
• ● Oversaw corporate sponsorships through the Piedmont Living Better brand. Examples: Atlanta Eats, the Hawks, the Braves, LiveNation, and more.

Jan 2014 – Jan 2015 · 1 yr · Greater Atlanta Area

• ● Wrote, copyedited, and managed HLN’s Facebook, Twitter, Instagram accounts.
• ● Managed The Daily Share’s Facebook Twitter, Vine, Instagram accounts.
• ● Pitched stories to the Digital editorial department for ​HLNTV.com​, on-air and social media platforms.
• ● Created special content coverage for the State of the Union, Grammys, Golden Globes, Academy Awards.

Jan 2013 – Jan 2013 · 0 mo · Atlanta, GA

• ● Project lead for influencer campaigns with Coca Cola® (fruitwater®, FUZE®, Dasani Drops®, The Georgia Coffee Company®), Intercontinental Hotels Groups® (EVENTM Hotels), Georgia Natural Gas.
• ● Project coordinator for campaigns with Rachael Ray Nutrish®, Wells Fargo®, Food Lion®, Newell Rubbermaid®, Universal Studios®, Marble Slab Creamery®.
• ● Launched a fruitwater® campaign with 58 influencers, generating 15,375,098 social impressions in just 12 days.
• ● Collaborated with Account Directors, Project Managers, Social Engagement Managers, Creative Directors, and Analytics Managers to ensure all clients reached desired KPIs.

Jan 2011 – Jan 2013 · 2 yrs · Marietta, GA

• ● Managed strategy and execution on all aspects of branding, marketing, social media, public relations, advertising, events, and intellectual property protection for The Elf on the Shelf® and ​An Elf’s Story​.
• ● Secured a balloon in the Macy’s Thanksgiving Day Parade® and a three-year partnership with Macy’s.
• ● Managed marketing, public relations, and social media relationships with key retail partners, including Target, Barnes & Noble, Pottery Barn Kids, Books-A-Million, and Macy’s.
• ● Created and managed all social strategy on multiple platforms, increasing Facebook engagement by +875% and Twitter by +563% from 2011 to May 2013.
• ● Coordinated a two-month book tour through major US markets, coinciding with an international promotional leg through the UK.
• ● Spearheaded The Elf on the Shelf® Teacher Resource Center, a classroom portal for grades K-5 that included free classroom activities and Elf on the Shelf® kits for 5,000 teachers.
• ● Provided art direction during the creation of marketing materials to ensure consistent brand voice.
• ● Managed three departmental marketing coordinators (direct reports) and oversaw departmental interns.
• ● Article mentions + work featured: Fortune Magazine online, Access Atlanta, CBS Chicago.

Jan 2010 – Jan 2010 · 0 mo · Los Angeles, CA

• Wrote celebrity gossip and news articles, attended celebrity red carpet events for breaking news stories and interviews, created and managed online polls and quizzes, and helped with caption writing.

Jun 2008 – Aug 2008 · 2 mos · New York, New York

Jun 2008 – Aug 2008 · 2 mos · New York, New York