Raj Nijjer

CEO

New York, New York, United States19 yrs 6 mos experience
Highly Stable

Key Highlights

  • Led marketing strategies for multiple successful acquisitions.
  • Achieved $3.5M in new ARR within a year.
  • Holds over ten patents in product innovation.
Stackforce AI infers this person is a SaaS marketing executive with extensive experience in B2B strategies and product management.

Contact

Skills

Core Skills

Marketing StrategyExecutive Management

Other Skills

Marketing CampaignsCMO managementAgile MethodologiesScrumSoftware Quality AssuranceProduct RequirementsProduct ManagementCloud ComputingSDLCUser ExperienceSEOSoftware DevelopmentEmail MarketingEnterprise SoftwareQuality Assurance

About

Raj is CMO of Symmetry (acquired by Gusto), a leading payroll tax compliance infrastructure for people tech platforms. Previously, he was the CMO of Refersion (acquired), and held executive marketing roles at Yotpo and Yext (IPO in 2017). Raj also spent over nine years at Godaddy (acquired and IPO) in leadership roles launching innovative product lines with over ten patents issued and leading to a PE buyout and an IPO. Raj is also fractional CMO to early stage technology startups. Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University.

Experience

Symmetry software

Chief Marketing Officer

Jun 2024Present · 1 yr 9 mos · Scottsdale, Arizona, United States

  • Symmetry (a Gusto company) is the leading payroll tax compliance infrastructure #IAAS powering thousands of platforms and the paychecks of over 64M+ employees.

Vault vision

Investor

Oct 2021Oct 2021 · 0 mo

Bookkeep.com™

Investor

May 2021May 2021 · 0 mo

Refersion

Chief Marketing Officer

Jan 2021Feb 2023 · 2 yrs 1 mo · New York City Metropolitan Area

  • Acquired by Pantastic
  • Led all aspects of marketing and build out of new B2B enterprise GTM.
  • Hired and onboarded a new team of brand & content marketers, demand gen and product marketing.
  • Led complete brand redesign and content generation.
  • Led product repositioning and narrative. Defined ideal customer profile and new plans + pricing.
  • Led demand gen of self service model (low touch) and creation of enterprise funnel (hi touch) from 0 to 3.5m in new ARR per quarter in 12 months.
Marketing CampaignsCMO managementMarketing StrategyExecutive Management

Aspireship

Investor

Jan 2019Jan 2019 · 0 mo · Phoenix, Arizona Area

Yotpo

Vice President, Enterprise and Mid-Market Marketing

Jan 2018Jan 2021 · 3 yrs · New York City Metropolitan Area

  • Pre IPO - b2b SaaS
Marketing CampaignsMarketing Strategy

Booker software

Advisor

Jan 2017Jan 2018 · 1 yr

  • Acquired by Mindbody

Snapnhd

Investor

Jan 2016Jan 2016 · 0 mo

  • Acquired by ICE (NYSE:ICE)

Saambaa

Investor

Jan 2015Jan 2015 · 0 mo

Yext

Vice President, Enterprise Marketing

Nov 2014Jan 2018 · 3 yrs 2 mos · New York City Metropolitan Area

  • IPO in 2017 - b2b SaaS
Marketing CampaignsMarketing Strategy

Frederick

Investor

Jan 2014Jan 2018 · 4 yrs

  • Acquired by Booker and Mindbody

Blush digital

Co-Founder & CMO

Jan 2014Jan 2018 · 4 yrs · Phoenix, Arizona Area

  • Acquired in 2018

Godaddy

Senior Director of Product Management

Jun 2005Aug 2014 · 9 yrs 2 mos · Scottsdale, AZ

  • IPO in 2015
  • Acquired 2011 - $2.25b
  • GM for the Online Presence and Commerce business unit driving over $100m+ in top line revenue and 100+ employees, inclusive of P&L ownership.
  • Led M&A for Locu (SF startup) acquisition resulting in a new Discovery Marketing product line for SMB's
  • Led multimillion dollar strategic partnerships (brands such as Google, Twitter, Adobe, YP etc) to enhance Godaddy distinctive competency
  • Revamped Online Presence product stack with new state of the art website building CMS (filed over 5 patents)
  • Pivoted declining revenue run rate into a 100% growth rate YoY while reducing churn by over 20%.
  • Launched an industry first SEO solution for Small Business (filed 3 patents)
  • Revamped entire organization towards a product driven focus and agile development paradigm
  • Influencer and Speaker on all things Digital Presence and Search

Education

W. P. Carey School of Business – Arizona State University

Master of Business Administration (MBA) — Marketing and Management

Jan 2011Jan 2013

Arizona State University

Bachelors — International Business and Finance

Jan 2003Present

Arizona State University

Computer Systems Engineering

Jan 2000Present

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