Sonia Sangwan

Associate Consultant

United Kingdom14 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Trained over 100 professionals in Power BI.
  • Reduced manual reporting time by up to 40%.
  • Delivered impactful BI solutions for major UK retailers.
Stackforce AI infers this person is a Data Visualization and Business Intelligence expert in the Retail and Consumer Goods sectors.

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Skills

Core Skills

Data VisualizationBusiness IntelligenceData AnalysisData ManagementForecastingBrand ManagementProject ManagementPackaging Management

Other Skills

Microsoft SQL ServerAlteryxPower BISQLSASRTableauSnowflakeReporting & AnalysisData ScienceClient FacingStrategyStatisticsMachine LearningSnowflake Cloud

About

I help businesses move from messy data to clear, actionable insights. Today, I work as a Power BI Consultant, building dashboards and data models that cut reporting time and help leaders make smarter decisions. Over the past few years, I’ve trained 100+ professionals in Power BI, optimized SQL pipelines, and delivered BI solutions that reduced manual reporting by up to 40%. But my path into BI wasn’t traditional. I started my career in packaging and brand management at Aldi, Sainsbury’s, and GSK — leading projects where timing, accuracy, and stakeholder management were everything. That experience gave me a commercial lens I carry into every BI project: I don’t just create dashboards, I make sure they actually answer business questions and drive impact. What I bring to the table: Data Visualization & BI – Power BI dashboards, SQL optimization, reporting automation Business Understanding – Retail, forecasting, brand & packaging projects for major UK retailers Training & Collaboration – Helping teams move from static reports to interactive, self-serve analytics 👉 My goal is simple: to make data useful, not overwhelming. 📩 Always open to connecting with data professionals, recruiters, and businesses who want to get more out of their data.

Experience

Sun branding

Consultant (Power BI)

May 2021Present · 4 yrs 10 mos · United Kingdom

  • At Sun Branding, I design and deliver reporting solutions that help teams make better commercial and operational decisions.
  • Built and automated KPI dashboards for internal & external clients — cutting manual reporting time from days to hours.
  • Designed workload & production reports that help Creative and Production Managers plan resources and forecast capacity.
  • Developed commercial dashboards for senior stakeholders to improve budget forecasting and speed up invoicing accuracy.
  • Wrote and optimized SQL queries in SSMS to feed data into Power BI dashboards, including custom mapping tables for client reports.
  • Managed reporting requests via DevOps and created Statements of Work (SOWs) to keep client expectations clear and aligned.
Microsoft SQL ServerAlteryxData VisualizationBusiness Intelligence

Sainsbury's

3 roles

Performance Analyst

Jul 2020May 2021 · 10 mos

  • At Sainsbury’s, I analyzed complex retail datasets and delivered actionable insights that supported commercial and operational decision-making across seasonal events and everyday operations.
  • Analyzed granular data from RMS and Snowflake using SQL, SAS, R, Power BI, and Tableau to identify trends and drive informed decisions.
  • Developed bespoke, recurring, and prototype reports with interactive visualizations to communicate key performance metrics effectively.
  • Led report migration from SAS EG to SAS Viya and Snowflake, prioritizing datasets for operational efficiency and smoother accessibility.
  • Conducted in-depth performance analysis for seasonal events (Christmas, Valentine’s Day, January Sale), optimizing resource allocation and maximizing business outcomes.
  • Built dashboards and visualizations that helped stakeholders monitor KPIs and track campaign performance.
  • Certifications: Certified Associate – Data Science (Dell Technologies), BCS Level 4 Diploma in Data Science.

Forecast Insight Analyst

Promoted

Dec 2017Jul 2020 · 2 yrs 7 mos

  • As a Forecast Insight Analyst, I delivered accurate product forecasts and automated reporting solutions that enabled efficient store allocation and replenishment planning.
  • Produced and approved launch forecasts across stores using trends, competitor analysis, and customer behavior insights.
  • Led the end-to-end reporting workstream for FIA, from requirements gathering to visualization, automation, and delivery of strategic insights.
  • Transitioned the team to Power BI, providing knowledge-sharing sessions and ensuring smooth adoption.
  • Built reports and dashboards that supported merchandising, replenishment, and product management decisions.
  • Managed stakeholder relationships to integrate data-driven insights into business planning and operational meetings.
  • Technical skills: RDF (Oracle Retail Predictive Application Server), Power BI, Tableau, SQL, MS Access, Excel.

Packaging Technologist - Tu

Jul 2017Dec 2017 · 5 mos

Sun branding solutions

Aldi Brand Manager - Packaging & Design (Food)

Mar 2014Jul 2017 · 3 yrs 4 mos · Atherstone

  • At Aldi, I managed packaging and design projects across multiple categories, delivering on-time, on-budget solutions while ensuring brand consistency and commercial impact.
  • Managed category budgets of £600k – £1.2m, overseeing NPD, EPD, and redesign projects to meet annual and monthly forecasts.
  • Acted as Brand Custodian for Aldi, maintaining quality and consistency across packaging through pre-artwork reviews, DHO quality checks, and GMG approvals.
  • Analyzed category data to identify trends and patterns, supporting strategic decisions across diverse and complex product lines.
  • Maintained an 18-week critical path for projects, coordinating agencies and stakeholders to meet key deadlines.
  • Built and managed relationships with Buying Directors, external suppliers, manufacturers, and printers to align on objectives and drive collaborative solutions.
  • Delivered monthly KPI, financial, and SKU reports to account leadership, ensuring transparency and accountability.

Prestige graphics

Sainsbury's Project Manager - Packaging & Design (GM)

Apr 2012Mar 2014 · 1 yr 11 mos · Ansty Business Park, Coventry

  • At Sainsbury’s, I managed packaging, artwork, and reprographics projects for General Merchandise, ensuring design quality, structural optimization, and on-time delivery across all product lines.
  • Managed packaging design and artwork for NPD and existing GM lines, recreating seasonal mock-shops with merchandising and buying teams to ensure fit-for-purpose packaging.
  • Led structural design and packaging optimization projects, driving research and development for new product opportunities.
  • Conducted pre-production meetings with design agencies and clients to ensure briefs and brand guidelines were met.
  • Oversaw day-to-day project tasks, maintaining client communication and strong relationships throughout the project lifecycle.
  • Acted as the primary liaison between Sainsbury’s and production sites in Hong Kong, coordinating internal and external stakeholders to ensure seamless project delivery.

Glaxo smith kline consumers healthcare

Packaging Technologist

Feb 2011Jan 2012 · 11 mos · Gurgaon, India

  • At GSK, I managed packaging development projects for consumer healthcare products, ensuring compliance, supplier optimization, and timely delivery of packaging solutions.
  • Managed multiple packaging development and procurement projects, driving value through supplier selection and purchasing processes.
  • Oversaw design and artwork processes for NPD, re-launches, and packaging amendments, ensuring adherence to brand guidelines.
  • Coordinated with packaging suppliers, design agencies, mock-up agencies, and reprographics houses to support project delivery and component validation.
  • Maintained comprehensive experimental records and documentation for all packaging components under responsibility.
  • Produced reports and benchmarking analyses to track project progress, specifications, and packaging performance for stakeholders.

Education

Indian Institute of Packaging, Mumbai, India

Post Graduate Diploma in Packaging — Packaging Technology

Jan 2009Jan 2011

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