Oct 2023 – Nov 2025 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

Oct 2022 – Nov 2023 · 1 yr 1 mo

Jun 2021 – Nov 2022 · 1 yr 5 mos

Aug 2020 – May 2021 · 9 mos

Mar 2019 – Jul 2020 · 1 yr 4 mos

• Plan and execute campaigns for user acquisition and retention on TVFPlay (web & app). Lead all digital marketing initiatives for the company.
• Some of the responsibilities:
• Drive cross-functional teams for KPI achievement; through data-led insights across influencer division, social media, content creation, owned & paid media and overall TVFPlay product ecosystem
• Launched & managed SVOD for TVFPlay international
• Userbase: 10Mn, with 3Mn MAUs (planned & executed all customer acquisition & retention activities)
• Managed TVF Influencer division and drove a 10% increment in revenue growth MoM.
• All mark-tech activities: Lead performance & growth for TVFPlay via data & AI-based user behavior projections

May 2016 – May 2020 · 4 yrs

• Lectures/workshops on various modules of digital marketing in colleges/universities such as IIM-S, IIT Delhi, IMI, SCMHRD, Delhi University and few others.
• Digital marketing mentor with upGrad, WeWork & startup accelerators like Rebalance, Lead Angels.

Feb 2016 – Mar 2020 · 4 yrs 1 mo · Gurugram, Haryana, India

• HumHain is one of India's fastest growing hyperlocal delivery and concierge companies, providing on-demand services that include, but are not limited to, getting groceries, picking up and dropping items, delivering food, medicines, cakes, flowers, getting clothes laundered, and providing intra-city motorcycle rides in India.
• HumHain has successfully built a two-sided marketplace where anyone can join the network as a consumer, or a service provider, or both.
• Since its inception:
• HumHain has grown 14,500%
• Served over 43,000 customers
• Completed over $0.75M worth of tasks
• Helped improve the welfare of its workforce by sharing a significant portion of its earnings with them.
• HumHain is currently operating in 6 major Indian cities. In the recent Pandemic times, Humhain has gone above & beyond to serve its customers.

Aug 2014 – Mar 2019 · 4 yrs 7 mos · Gurugram, Haryana, India

• Digital Marketing Consulting
• At Rich Field ventures we look at the big picture. Our focus has always been to build sustainable and long lasting impactful digital marketing strategies for our clients. It is this hallmark in our offerings which has allowed us to have long standing and fruitful relations with majority of our clients which include some prestigious national and international brands such as Mrs. Bector’s Cremica, California Design Den, IFFCO, Indian National Congress, DSCI (Digital Security Council of India), Premas Biotech among others.
• Our services include:
• Complete digital strategy consulting & cross functional training for inhouse team
• Digital sales channels setup (Ecommerce: website, marketplace) B2B & B2B
• B2B lead generation strategy & execution
• Performance Marketing - Paid ads via Google AdWords, Taboola & social media ad accounts
• Email Marketing - End to end setup & management via online tools like Mailchimp etc. [Client e.g. Premas Biotech]
• Our founder Ms.Paliwal's mission:
• Free Consultation for women entrepreneurs: Swati is a strong advocate of women empowerment & believe financial stability is a critical step to achieve the same, especially in India. Hence, since 2015 she have been doing FREE digital strategy consulting for women led startups/companies & aspiring women entrepreneurs. She has worked with more than 100 women entrepreneurs since 2016 & enabled numerous to start their own ventures (big & small) profitably.
• http://www.swatipaliwal.com

Aug 2013 – Jun 2014 · 10 mos · Bangalore

• Plan and develop strategies/Module to conduct a Flipkart event/Campaign for various brand building, customer acquisition, Retention and Sale based activities
• o Plan the event calendar for the year with budget allocation, scale description, performance parameters and basic marketing plan
• o Conduct Market research to analyze event feasibility and understand consumer behavior to enhance customer experience
• o Create detailed marketing plan(online and offline)for every event and execute the same to achieve the set targets

May 2011 – Jul 2013 · 2 yrs 2 mos · Bangalore

• Marketing Experience: MBB Marketing vertical - Responsible for revenue generation from Mobile broadband services for Idea Karnataka. (Monthly Avg: 50Mn)
• o Data analysis, New product launch, Maintain competitive edge in the market and device strategies for customer acquisition, retention and incremental revenue generation.
• Sales Experience: Met sales targets of postpaid customer acquisition, churn management through Idea postpaid channels, recruitment of new channel partners and manpower.
• o Appointed 3 channel partners, Managed 6 channels, 44 lacs customer base and 50 sales executives.
• Key Highlights
• 140% revenue target achievement over budget in FY-12-13 for postpaid MBB business
• Acknowledged as the “Highest 3G selling Assistant Manager” across Karnataka in Dec’11 & Jan’12.
• Registered 28.7% customer acquisition growth in Q4 over Q3 2011 v/s 9% growth in Karnataka circle.

Feb 2011 – Mar 2011 · 1 mo

• Study of cloud computing landscape in Indonesia and Philippines

Apr 2010 – Jun 2010 · 2 mos

• Sales and Trade Marketing division:
• Studied the distribution model and different trade channels of Britannia Industries Limited
• Rolled out a new channel configuration across Britannia sales system with channel differentiator tools, training and capability modules and Operationalized it on UDAAN (distribution database and BI tool).
• The project was implemented Pan India