Swati Paliwal

Co-Founder

India14 yrs 6 mos experience
AI Enabled

Key Highlights

  • Founder of an AI-powered marketing platform.
  • Extensive experience in B2B SaaS marketing.
  • Passionate educator and mentor in digital marketing.
Stackforce AI infers this person is a SaaS marketing leader with a strong focus on community and strategic growth.

Contact

Skills

Core Skills

Marketing LeadershipStrategic MarketingMarketing Strategy

Other Skills

Community Building6sense Revenue AIChannel PartnersSalesTeam ManagementCloud ComputingTrade MarketingTrainingTelecommunicationsBusiness DevelopmentMarket ResearchKey Account ManagementCompetitive AnalysisDistributed Team ManagementMIS

About

I’ve spent the better part of the last 2 decades taking an unusual but rewarding path - one that’s taught me how to adapt, build, and keep moving forward. Looking back, the pattern is clear - I’m a builder. I thrive on curiosity, push boundaries through experimentation, and choose impact over convention every time. From Idea to Flipkart to moving cities, my early career was full of transitions. Somewhere between the moves and milestones, I discovered my love for marketing. What started as side gigs soon evolved into running my own agency, and that’s when the bigger picture began to take shape. I later returned to corporate, working with TVF, MX Player, and Disney+ Hotstar. Each role sharpened my skills and gave me incredible mentors. Today, I’m tight-knit into B2B SaaS, where I get to combine everything I’ve learned into something that truly excites me. Outside of work, I love teaching. I’ve delivered lectures at MDI, IIMs, and other management colleges - sharing what I’ve learned and, in return, learning even more from bright young minds.

Experience

Reso ai

Founder

Nov 2025Present · 4 mos

  • AI Search Optimization platform that gets your brand recommended inside ChatGPT, Perplexity, Google AI mode and other LLMs. Track visibility on prompts that your ICP are asking on LLMs, fix gaps on tech content & backlinks; and get discovered where buyers are actually searching.

Sproutsai

Head of Marketing

Oct 2023Nov 2025 · 2 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

Marketing LeadershipCommunity BuildingStrategic Marketing

Disney+ hotstar

2 roles

International Business

Oct 2022Nov 2023 · 1 yr 1 mo

Marketing LeadershipCommunity BuildingStrategic Marketing

New content initiatives/Digital Creators & Content Insights

Jun 2021Nov 2022 · 1 yr 5 mos

Marketing StrategyMarketing LeadershipCommunity BuildingStrategic Marketing

Mx player

Head - Influencer Business

Aug 2020May 2021 · 9 mos

Marketing StrategyMarketing LeadershipCommunity BuildingStrategic Marketing

The viral fever

Marketing Head - TVFPlay | Director - Influencer Business

Mar 2019Jul 2020 · 1 yr 4 mos

  • Plan and execute campaigns for user acquisition and retention on TVFPlay (web & app). Lead all digital marketing initiatives for the company.
  • Some of the responsibilities:
  • Drive cross-functional teams for KPI achievement; through data-led insights across influencer division, social media, content creation, owned & paid media and overall TVFPlay product ecosystem
  • Launched & managed SVOD for TVFPlay international
  • Userbase: 10Mn, with 3Mn MAUs (planned & executed all customer acquisition & retention activities)
  • Managed TVF Influencer division and drove a 10% increment in revenue growth MoM.
  • All mark-tech activities: Lead performance & growth for TVFPlay via data & AI-based user behavior projections
Marketing StrategyMarketing LeadershipCommunity BuildingStrategic Marketing

Management development institute

Digital Marketing Visiting Faculty

May 2016May 2020 · 4 yrs

  • Lectures/workshops on various modules of digital marketing in colleges/universities such as IIM-S, IIT Delhi, IMI, SCMHRD, Delhi University and few others.
  • Digital marketing mentor with upGrad, WeWork & startup accelerators like Rebalance, Lead Angels.
Strategic Marketing

Humhain

Strategy Consultant

Feb 2016Mar 2020 · 4 yrs 1 mo · Gurugram, Haryana, India

  • HumHain is one of India's fastest growing hyperlocal delivery and concierge companies, providing on-demand services that include, but are not limited to, getting groceries, picking up and dropping items, delivering food, medicines, cakes, flowers, getting clothes laundered, and providing intra-city motorcycle rides in India.
  • HumHain has successfully built a two-sided marketplace where anyone can join the network as a consumer, or a service provider, or both.
  • Since its inception:
  • HumHain has grown 14,500%
  • Served over 43,000 customers
  • Completed over $0.75M worth of tasks
  • Helped improve the welfare of its workforce by sharing a significant portion of its earnings with them.
  • HumHain is currently operating in 6 major Indian cities. In the recent Pandemic times, Humhain has gone above & beyond to serve its customers.

Richfield ventures

Founder & CEO

Aug 2014Mar 2019 · 4 yrs 7 mos · Gurugram, Haryana, India

  • Digital Marketing Consulting
  • At Rich Field ventures we look at the big picture. Our focus has always been to build sustainable and long lasting impactful digital marketing strategies for our clients. It is this hallmark in our offerings which has allowed us to have long standing and fruitful relations with majority of our clients which include some prestigious national and international brands such as Mrs. Bector’s Cremica, California Design Den, IFFCO, Indian National Congress, DSCI (Digital Security Council of India), Premas Biotech among others.
  • Our services include:
  • Complete digital strategy consulting & cross functional training for inhouse team
  • Digital sales channels setup (Ecommerce: website, marketplace) B2B & B2B
  • B2B lead generation strategy & execution
  • Performance Marketing - Paid ads via Google AdWords, Taboola & social media ad accounts
  • Email Marketing - End to end setup & management via online tools like Mailchimp etc. [Client e.g. Premas Biotech]
  • Our founder Ms.Paliwal's mission:
  • Free Consultation for women entrepreneurs: Swati is a strong advocate of women empowerment & believe financial stability is a critical step to achieve the same, especially in India. Hence, since 2015 she have been doing FREE digital strategy consulting for women led startups/companies & aspiring women entrepreneurs. She has worked with more than 100 women entrepreneurs since 2016 & enabled numerous to start their own ventures (big & small) profitably.
  • http://www.swatipaliwal.com
Strategic Marketing

Flipkart

Manager

Aug 2013Jun 2014 · 10 mos · Bangalore

  • Plan and develop strategies/Module to conduct a Flipkart event/Campaign for various brand building, customer acquisition, Retention and Sale based activities
  • o Plan the event calendar for the year with budget allocation, scale description, performance parameters and basic marketing plan
  • o Conduct Market research to analyze event feasibility and understand consumer behavior to enhance customer experience
  • o Create detailed marketing plan(online and offline)for every event and execute the same to achieve the set targets
Strategic Marketing

Idea cellular ltd

Assistant Manager Marketing

May 2011Jul 2013 · 2 yrs 2 mos · Bangalore

  • Marketing Experience: MBB Marketing vertical - Responsible for revenue generation from Mobile broadband services for Idea Karnataka. (Monthly Avg: 50Mn)
  • o Data analysis, New product launch, Maintain competitive edge in the market and device strategies for customer acquisition, retention and incremental revenue generation.
  • Sales Experience: Met sales targets of postpaid customer acquisition, churn management through Idea postpaid channels, recruitment of new channel partners and manpower.
  • o Appointed 3 channel partners, Managed 6 channels, 44 lacs customer base and 50 sales executives.
  • Key Highlights
  • 140% revenue target achievement over budget in FY-12-13 for postpaid MBB business
  • Acknowledged as the “Highest 3G selling Assistant Manager” across Karnataka in Dec’11 & Jan’12.
  • Registered 28.7% customer acquisition growth in Q4 over Q3 2011 v/s 9% growth in Karnataka circle.

Zinnov management consulting

Winter Internship

Feb 2011Mar 2011 · 1 mo

  • Study of cloud computing landscape in Indonesia and Philippines

Britannia industries limited

Summer Intern

Apr 2010Jun 2010 · 2 mos

  • Sales and Trade Marketing division:
  • Studied the distribution model and different trade channels of Britannia Industries Limited
  • Rolled out a new channel configuration across Britannia sales system with channel differentiator tools, training and capability modules and Operationalized it on UDAAN (distribution database and BI tool).
  • The project was implemented Pan India

Education

SYMBIOSIS INTERNATIONAL UNIVERSITY

MBA — Marketing

Jan 2009Jan 2011

Hansraj college , Delhi University

Bsc Honors — Physics

Jan 2006Jan 2009

loreto convent

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