Sukriti Das

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 9 mos experience

Key Highlights

Expert in driving customer loyalty programs.
Proven track record in enhancing customer experience.
Strong analytical skills in marketing strategies.

Stackforce AI infers this person is a Marketing Professional specializing in Customer Loyalty and Experience in E-commerce.

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Skills

Core Skills

Customer ExperienceLoyalty ProgramsCustomer Loyalty Management

Other Skills

Business StrategyC (Programming Language)Creative WritingCustomer Lifecycle ManagementCustomer LoyaltyCustomer RetentionDigital MarketingLeadershipLiterary EditingLoyalty MarketingMachine LearningManagementMarketing StrategyMicrosoft ExcelMicrosoft Office

About

Building loyalty program and customer experience at India's leading E-commerce platform - Myntra.

Experience

Zepto

Senior Manager II - Category Marketing

Sep 2024 – Present · 1 yr 6 mos

Customer RetentionDigital MarketingManagementBusiness StrategyCustomer ExperienceLoyalty Programs+9

Myntra

2 roles

Marketing Manager

May 2022 – Aug 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Program Management
Driving all loyalty program campaigns end-to-end
Evaluating all the funnel metrics and driving insights to action up on and optimise strategies to drive Traffic, Customers and Revenue contribution
Working alongside Product and UX teams to enhance customer experience on the app after evaluating KYCs to improve NPS
Promoting campaigns on Perf (Google, Meta), R&F, Social Media handle and using CRM channels to drive top of the funnel
Collaborating with cross-functional multi-layered stakeholders to brainstorm and increase revenue contribution of Insiders (loyal customers) on the platform
Coordinating with Categories, Business Units and Revenue teams to close the most lucrative brand offers based on customer behaviour and affinity during sale events
Working with Copy, Creative and Storefront teams for visibility and communication on the app
Onboarding partners for loyalty rewards and customer delight

Marketing Intern

Aug 2021 – Oct 2021 · 2 mos · India

Team: Marketing- Loyalty Program
Project: Benchmarking Myntra Insider with globally successful loyalty programs
Awarded PPO based on performance
Analysed 20+ customer research reports to get bird's eye view of loyalty programs and their success metrics
Conducted primary research to understand consumer perspective of value offered by loyalty program rewards
Benchmarked Myntra Insider with popular loyalty programs, identified opportunities and proposed recommendations

Cognizant

Business Analyst Intern

May 2021 – Jul 2021 · 2 mos

1. Deep dived in secondary data to get bird's eye view & identify 10+ top applications of AI/- ML in Underwriting
2. Suggested potential Business Process Requirements for inculcating identified trends in Insurance Underwriting
3. Identified 5 USe Cases & proposed a BPM Diagram to improve process flow of Underwriting procedure using AI/ML

South eastern central railway

Summer Trainee

May 2019 – Jun 2019 · 1 mo · Bilaspur, Chhattisgarh, India

1. Studied the exchange and transfer of plethora of information between the 17 zones of the Indian railways
2. Underwent training and developed of the newly introduced Personnel Management Information System

Hindalco industries limited

Summer Trainee

Dec 2018 – Jan 2019 · 1 mo · Renukut, Uttar Pradesh, India

Analyzed the registration, management and updation of attendance of employees in the company

Indian institute of technology (banaras hindu university), varanasi

Summer Trainee

May 2018 – Jun 2018 · 1 mo · Varanasi, Uttar Pradesh, India

1. Predicted Movie Ratings using Naïve Bayes and Decision Tree algorithm with the help IMDB dataset
2. Trained the system with the dataset and tested and compared for both the Machine Learning algorithms