Selma Rout

CEO

Melbourne, Victoria, Australia24 yrs 8 mos experience
Highly Stable

Key Highlights

  • Proven leader in gaming technology solutions.
  • Expert in regulatory compliance and vendor management.
  • Recognized for driving innovation in responsible gambling.
Stackforce AI infers this person is a Gaming Technology Expert with a strong focus on compliance and operational efficiency.

Contact

Skills

Core Skills

Gaming Technology StrategySolution ArchitectureRegulatory ComplianceProduct Management

Other Skills

Anti-Money LaunderingRobotic Process Automation (RPA)Process AutomationProgram ManagementProject GovernanceRegulatory RequirementsProduct VisionProduct Road MappingBusiness RequirementsProcess SimplificationRelease ManagementChange ManagementOperational EfficiencyGaming Technology Strategy & Solution ArchitectureRegulatory & AML/CTF Alignment

About

I am an experienced ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ - ๐—š๐—ฎ๐—บ๐—ถ๐—ป๐—ด with a proven track record in shaping and delivering end-to-end gaming technology solutions across Australiaโ€™s hospitality sector. Over many years working with leading Australian and international casino and gaming groups, I have built deep expertise in solution architecture, vendor management, and large-scale program delivery. I specialise in bridging business, technical, and compliance domains, ensuring enterprise strategy and operational needs are aligned with regulatory obligations across all Australian states and territories (VIC, NSW, QLD, SA, NT). I work closely with regulators to explain and justify the solutions we implement, ensuring transparency, trust, and strong governance. As a leader, I build and guide cross-functional teams, creating an environment where people are empowered to deliver integrated, scalable, and auditable solutions. Known for balancing the bigger picture with execution detail, I thrive in fast-paced, deadline-driven environments while maintaining a strong focus on people, culture, and collaboration. I am motivated, commercially focused, and recognised for driving innovation in gaming technology, automation, and responsible gambling initiatives. Above all, I am passionate about leading teams to create solutions that deliver long-term value to both the business and the community. ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐—ถ๐˜๐—ถ๐—ฒ๐˜€: Team Leadership & Development, Gaming Technology Strategy, Solution Architecture, RPA & Automation, Portfolio & Program Management, Vendor & Partner Management, Stakeholder & Regulator Engagement, Service Transition & BAU

Experience

Endeavour group

4 roles

Group Solution Manager - Gaming

Promoted

Apr 2023 โ€“ Present ยท 2 yrs 11 mos ยท Melbourne, Victoria, Australia

  • Led strategy, design, and delivery of gaming technology and compliance solutions across a national portfolio. Bridged business, regulatory, and technical domains to deliver secure, scalable, and high-value outcomes.
  • ๐—ฅ๐—ผ๐—น๐—ฒ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€
  • Strategy & Governance - Defined multi-year roadmaps across gaming, compliance, and data platforms; ensured alignment with enterprise strategy and regulatory frameworks (VGCCC, AUSTRAC, DJCS etc). Oversaw architecture, PIAs, cyber reviews, and audit readiness.
  • Leadership & Engagement - Acted as the link between business, regulators, and vendors; influenced executives and regulators; translated complex regulatory/technical issues into clear, actionable updates at governance forums.
  • Portfolio Delivery - Directed high-profile initiatives under tight regulatory deadlines; balanced cost, risk, and resources to achieve compliance and business outcomes.
  • Operations & Uplift - Transitioned projects to BAU with training, support, and operational readiness. Delivered automation, data quality uplift, and compliance reporting to strengthen resilience.
  • ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€
  • Delivered NSW Digital Wallet Trial and Pub+ rollout.
  • Implemented Sloty McBotface RPA automation, driving venue efficiency.
  • Established SOC 2 compliant central environments and Managed Services.
  • Rolled out LnW platforms and Responsible Gaming initiatives; team won Responsibility & Community Champion of the Year 2025.
  • Introduced EFT automation and Large Win scanning solutions, improving speed and compliance.
Anti-Money LaunderingRobotic Process Automation (RPA)Process AutomationProgram ManagementProject GovernanceRegulatory Compliance+3

Product Manager - Gaming Systems

Promoted

Jul 2021 โ€“ Apr 2023 ยท 1 yr 9 mos ยท Melbourne, Victoria, Australia

  • Endeavour Group is Australiaโ€™s largest gaming and hospitality operator with over 350 licensed venues and 550+ retail liquor outlets. The group manages 12,000+ EGMs nationally, partnering with global vendors to deliver innovative, compliant, and efficient gaming solutions.
  • ๐—ฅ๐—ผ๐—น๐—ฒ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€
  • Define the product vision and roadmap for gaming technology platforms, balancing innovation, compliance, and operational efficiency.
  • Work closely with cross-functional teams (technology, operations, compliance, vendors) to deliver system upgrades, new integrations, and regulatory-driven changes.
  • Manage vendor partnerships to ensure accountability, performance improvements, and cost efficiency.
  • Establish and embed governance processes that strengthened delivery consistency and stakeholder accountability across gaming technology projects.
  • ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€
  • Drove delivery of product releases that simplified venue operations and enhanced the customer/employee experience.
  • Led implementation of data retention policies across all gaming applications, embedding compliance with privacy and AUSTRAC requirements.
Product VisionProduct Road MappingBusiness RequirementsProcess SimplificationRelease ManagementChange Management+3

Senior Business & Systems Analyst - Gaming

Promoted

Aug 2018 โ€“ Jul 2021 ยท 2 yrs 11 mos ยท Melbourne, Victoria, Australia

  • ALH group is a market leader in Australia offering a diverse array of hospitality experiences including electronic gaming, sports bars, bistros, restaurants, cafรฉ, retail liquor, accommodation and nightclubs. They operate over 300 licensed venues and more than 550 retail liquor outlets.
  • ๐—ฅ๐—ผ๐—น๐—ฒ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€
  • To develop enhancements, changes and implementation of new applications specific to the ALH gaming environment. This includes
  • โˆ’ Working with internal and external developers, plan and develop projects, engage with stakeholders, drive change management and be a key part of the testing and rollout of all upgrades
  • โˆ’ Provide 3rd level support for existing applications and work closely with ALH 2nd level support and external support organisations to resolve technical issues
  • โˆ’ Manage relationships with all 3rd party vendors across Australia, India and the United States
  • ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€
  • Successful Victorian Ticket In Ticket out (TITO) rollout to all venues involving integration with IGS and Scientific Games (Bally)
  • Implemented Asset Matrix
  • Effectively upgraded multiple central products together with all gaming venues
  • Specialities: System Implementation, System Enhancements, IT Support, Project Planning, Vendor Management, Stakeholder Engagement, System Upgrades, System Rollouts

Gaming Application Support Analyst

Sep 2014 โ€“ Aug 2018 ยท 3 yrs 11 mos ยท Melbourne, Victoria, Australia

  • ๐—ฅ๐—ผ๐—น๐—ฒ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€
  • Conduct in-depth business analysis for enhancements of existing systems and new applications
  • Drive and execute change management processes to ensure a smooth implementation
  • Develop and deliver training to end users
  • Provide system process mapping for multiple gaming systems to ensure efficiency and mitigate risks
  • ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€
  • Key Driver in the implementation, testing and configuration of a variety of Bally products including Asset Matrix, User, Insite, EDC, SDS, CMP Cage, PC and Alert Grid
  • Power Venue POS integration with Sysnet
  • Specialities: Business Analysis, Systems Analysis, Change Management, Training Development, Process Mapping, Software Design, Project Management, Project Implementation

Sun international

5 roles

Casino Accountant

Aug 2008 โ€“ Jul 2014 ยท 5 yrs 11 mos

  • Widely regarded as one of the best casinos in Gauteng, Carnival City Casino (now Sun International) offers a variety of casino slots and 57 table games.
  • ๐—ฅ๐—ผ๐—น๐—ฒ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€
  • Perform varied accounting functions including the preparation of monthly financial statements, monthly balance sheet reconciliations and ad hoc accounting projects
  • Evaluate and implement internal controls so that processes are operating effectively โ€“ and that all accounting records and practices adhere to the Casinoโ€™s accounting policies and remain standard across the business
  • Ensure compliance with all national, state and international regulatory requirements including gaming regulations, minimum internal control requirements and anti-money laundering legislation
  • ๐—”๐—ฐ๐—ต๐—ถ๐—ฒ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€
  • Significant driver in the Group Internal Control Standard project aimed at mitigating risk and increasing efficiencies; rewrote the internal standards which was submitted to, and gained the approval of the Gaming Regulators
  • Played a crucial role in the 2-year project that outsourced the Count Department to a preferred banking partner in what was a first for the industry at that time

Gaming Application Support Specialist

Promoted

Nov 2007 โ€“ Jul 2008 ยท 8 mos

  • ๐—ฅ๐—ผ๐—น๐—ฒ ๐—™๐—ผ๐—ฐ๐˜‚๐˜€
  • Provide application support to all 12 Sun International Casinos
  • Systems testing of all gaming applications and databases internationally
  • Develop and update training documentation

Casino Admin Supervisor

Promoted

Feb 2007 โ€“ Nov 2007 ยท 9 mos

Snr Casino Admin Clerk

Promoted

Apr 2005 โ€“ Jan 2007 ยท 1 yr 9 mos

Casino Admin Clerk

Mar 2001 โ€“ Mar 2005 ยท 4 yrs

Education

Hoรซrskool De Vos Malan

Jan 1992 โ€“ Jan 1994

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