Helen Walton

Co-Founder

London, England, United Kingdom21 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founded a multi-million-pound gaming studio.
Developed innovative gaming products for global operators.
Expert in product strategy and commercial leadership.

Stackforce AI infers this person is a leader in the gaming industry with a strong focus on product innovation and commercial strategy.

Contact

Skills

Core Skills

Business StrategyProduct DevelopmentBranding & Identity

Other Skills

Business Relationship ManagementSales StrategyMarketingStrategic PlanningCommunicationClient RelationsGrowth StrategiesCorporate GovernanceEntrepreneurshipDigital StrategyDigital MarketingPublicationsStart-upsConcept DevelopmentBrand Architecture

About

Managing global brands, co-founding a gambling studio, building products and writing about the future of games - my career sits at the intersection of product, strategy and commercial leadership. I’m co-founder and Chief Commercial Officer of G Gaming. Over the past decade we’ve grown the company from an idea into a multi-million-pound games studio supplying operators around the world, with tier 1 customers across all regulated markets. My focus has always been the same: build products players genuinely care about, and align that with strong commercial outcomes. As a combination, it is rarer than it should be. Along my career journey, I’ve launched companies, games, restaurants and creative ventures. Some things worked brilliantly. Some didn’t. I learned from both. I write and speak regularly about product innovation in gaming and lottery, and I’m particularly interested in how the next generation of players — gamers as much as gamblers — will reshape the industry. What motivates me most is working with ambitious teams to turn ideas into products and problems into businesses.

Experience

G.games

Founder. Chief Commercial Officer

Apr 2014 – Present · 11 yrs 11 mos · London Area, United Kingdom

For the gamers, the glory. We are bringing video-gaming to slots - from characters and worlds, to powerups and multiplayer.
G started in 2013 with the aim to make real money gaming more fun. As we've scaled to 80 people and with a portfolio of over 150 games, we've produced a range of innovations, from skill to our latest big ambition - multiplayer. We serve a range of customers around the world from all the big sportsbooks and casinos you know to state lotteries. An unusual company, we're known for our irreverent attitude and commitment to innovation, but at the heart of everything we do is a determination to offer a better experience for the gamer.
As Chief Commercial Officer, I'm responsible for bringing our suite of over 200 games to operators and partners around the world. I'm also heavily involved in product development and creative - working on new games and ideas. As a Director and Board Member, I am part of strategic direction, key operations, recruitment and corporate oversight and compliance.
Products are available in multiple jurisdictions via 13 aggregators and on 800 brands around the world from state lotteries to casinos

Business Relationship ManagementSales StrategyMarketingStrategic PlanningCommunicationClient Relations+4

Spark the change

Non Executive Director

Feb 2014 – Feb 2020 · 6 yrs · London Area, United Kingdom

Spark the Change was an event founded to share ideas of radical business and form a community of leaders creating lasting change in the way we work. With events in London, Paris, Toronto and Melbourne, Spark aims to inspire people and offer practical help in overcoming obstacles and developing your skills to make a change.
Spark offers a mixture of inspirational talks from leaders who have achieved exceptional transformations in business and culture alongside highly practical workshops to allow you to create tailored learning for your own needs. It’s an opportunity to learn, find inspiration and re-energise.

Emergn

Head Of Product Development VFQ

Jan 2011 – May 2013 · 2 yrs 4 mos · London, United Kingdom

Bringing together the enormous body of modern development techniques into a single highly successful product - creating over 18 books, training courses and an exam. The course, now used by 50% of the Fortune 500 is the Agile Practitioner Qualification for BCS.

Business Relationship ManagementClient RelationsProduct Development

Helen walton concept to copy

Branding Consultant

Jan 2004 – Jan 2012 · 8 yrs

Building on my FMCG background and brand management skills, I built a concept development and branding business working on numerous new product and brand launches. Major clients included The Folio Society, Jemma Kidd, The Sanctuary St Tropez, Hemscott IR, National Trust, Boots and IRI UK.
Favourite projects were working in a creative partnership with a range of design and digital professionals to launch the Michelin-starred restaurant Viajante and concept hotel Town Hall.
Working with the in-house creative team on the strategic positioning of The Folio Society with its existing membership and acquisition team at a time of profound commercial change to bringing this fine books publisher into a digital future. Awards included a NIBBIE for the launch of Jasper Fforde's bestselling novel First Among Sequels.

Business Relationship ManagementSales StrategyBranding & IdentityClient RelationsBusiness Strategy

Boots

Global Brand Manager Skincare

Sep 2003 – Sep 2004 · 1 yr

Delivering NPD to Boots in-house skincare brands. Highlights included Botanics, Time Delay and Daniele Ryman. After the Boots restructuring, I worked with Seasonal Development Gifting on Christmas and Easter ranges.

Branding & Identity

Frucor, australia

Brand Manager

Feb 2002 – Jan 2002 · 11 mos

Contract role launching several new drinks into the Australian marketplace and creating a BTL sampling campaign for Mizone Sportswater.

Branding & Identity

Unilever

Brand Manager

Jun 1998 – Nov 2000 · 2 yrs 5 mos

Joining on the graduate trainee scheme, I worked on several brands and in different departments to gain experience across the business. Roles included Assistant Brand Manager for the launch of Physio Sport, Assistant Category Manager for Personal Wash, Innovation Manager at the Leeds factory and culminating as Brand Manager for Impulse.

Branding & Identity