Feb 2025 – Sep 2025 · 7 mos

Dec 2023 – Feb 2025 · 1 yr 2 mos

• The Chief of Staff to the COO, who leads all GTM functions

Nov 2023 – Dec 2023 · 1 mo

• Chief of Staff to the Chief Growth Officer whose remit includes Growth, Marketing, Data, MarTech, Support, Customer Success, Sales Dev, Self-Serve, and SMB Sales
• Staff responsibilities include:
• Planning / Budgeting
• Forecasting
• OKRs and goal setting
• Team development and engagement
• PLG <> PLS <> SLG interlock
• HQ Operations
• Functional responsibilities include:
• Scaled Demand Generation
• MarTech & Marketing Operations
• Outbound Marketing

Aug 2022 – Nov 2023 · 1 yr 3 mos

May 2022 – Jun 2023 · 1 yr 1 mo

May 2021 – Jun 2022 · 1 yr 1 mo

• StandardCode makes it easy for companies to comply with child data privacy laws such as COPPA and GDPR-K. We do this by making APIs to automate online ID and age verification for children.
• Went through Y-Combinator's Summer 2021 batch and raised $2MM+ in seed funding.

Aug 2017 – May 2021 · 3 yrs 9 mos

• Remind is the largest communication platform in K-12 education.
• I first joined as a Sr. Product Marketing Manager and got promoted to Head of B2B Marketing. My responsibilities included demand generation, lifecycle/engagement/retention marketing, product marketing, marketing/sales ops, and sales enablement.
• My team and I drove over 50% of the opportunities that took the company from $0 to $20MM+ in 4 years.
• Specific accomplishments include:
• Created the marketing tech infrastructure tying Marketo, Salesforce, and our database together
• Scaling our BDR function
• Enabled data transparency and proliferation across GTM to drive personalization and prioritization in sales and marketing.
• Created partnerships with 20 other large EdTech brands to create rich, engaging experiences
• Helped create the tutoring line of business
• My responsibilities included everything from go-to-market, lifecycle/engagement/retention marketing, naming, messaging, rollout strategy, channel marketing, customer insights, pricing, demand generation, customer success, sales enablement, sales training, growth experiments, and marketing & sales ops and strategy.

Dec 2015 – Sep 2017 · 1 yr 9 mos

• Launched products:
• Remind's payment products
• Remind's first admin-facing school and district product
• Skills include:
• Branding, positioning, pricing, etc.

Apr 2017 – May 2019 · 2 yrs 1 mo · San Francisco Bay Area

• Instructional associate for the part-time Digital Marketing course

Feb 2015 – Dec 2015 · 10 mos · San Francisco Bay Area

• In 2015, I've created the following projects:
• HIREREADY - http://gethireready.com
• HireReady is an online and offline education platform, teaching vocational skills to those looking to start a new job or improve at an existing one. We partner with leading companies to source and train their workforce, getting paid a commission upon successful completion of our courses and subsequent hiring.
• Clientele include: Flour + Water, Tender Greens, Umami Burger, and Homejoy and partner with premier organizations like One Stop, Job Corps, and the Department of Labor. Join thousands of students getting trained at http://gethireready.com
• In a few short months, we attracted thousands of applications, trained hundreds, and were unit economically profitable while growing at a strong 25% WoW growth rate.
• I was responsible for user acquisition and retention as well as product vision.
• STORK (ASK STORK) - http://askstork.com
• Stork is SMS help for new parents. Parents text our secure, private, and anonymous phone line and get access to immediate advice, tips about local events, and customized product recommendations. On the other end of the line, we match you up with doulas, lactation consultants, and nurses. Join over 3000 parents in the private beta now at http://askstork.com
• During the course of the project, we attracted 4000 new parents to sign up and answered hundreds of questions in real time.
• I was responsible for user acquisition, activation and product vision.
• BIOGRAPHY DAILY - http://biographydaily.com
• Receive biographies from inspirational figures right in your inbox. Join 500 other daily active readers.
• #FITNESS - http://hashtagfitness.co
• Join the largest Slack community in the world dedicated to health and fitness

Jan 2014 – Feb 2015 · 1 yr 1 mo

• Homejoy is focused on bringing home services to everyone, starting with home cleaning. We proudly serve millions of households across 31 US and international markets.
• Growth Manager (January 2014 - February 2015):
• Launched several projects and channels.
• This included:
• large brand partnerships
• data analysis
• conversion rate optimization
• email and retention marketing

Sep 2013 – Feb 2014 · 5 mos

• Responsible for operations in the Midwest.
• This included:
• managing $5MM+ P&L
• hiring & recruiting
• local supply and demand acquisition

Dec 2012 – Sep 2013 · 9 mos

• Expanding Homejoy's physical reach across North America as part of the Operations team. 30 markets in 6 months.
• This included:
• data analysis
• legal research
• partnerships with local gov't agencies
• demand generation
• hiring & recruiting

Jan 2011 – Aug 2012 · 1 yr 7 mos

• Promoted to run the day-to-day of the Force Factor brand. I oversaw operations as well as determining long-term strategy for the brand. Specific accomplishments include managing new product creation as well as proliferation into new distribution channels.
• Responsibilities include marketing, sales, product development, market research, distribution, growing the business, building teams, and finance & operations pertaining to the brand and its customer base.

Jan 2010 – Jan 2011 · 1 yr