Kedar Ravangave

CEO

Bengaluru, Karnataka, India19 yrs 7 mos experience
Highly StableAI Enabled

Key Highlights

  • Led marketing transformation at Kotak Mahindra Bank.
  • Launched major brands at Amazon India.
  • Recognized as Tech-Forward CMO 2026.
Stackforce AI infers this person is a strategic marketer with expertise in E-commerce and Financial Services.

Contact

Skills

Core Skills

Digital MarketingBrand StrategyBrand DevelopmentSales StrategyBrand ActivationBrand ManagementMarketing ManagementBrand AwarenessFmcg SalesGeneral Management

Other Skills

Entry StrategyIntegrated MarketingCategory CreationTeam LeadershipMedia BuyingPricing StrategyContent DevelopmentRetail SalesP&L ManagementBrand AmbassadorshipPackaging DesignTrade MarketingMarketingGo-to-Market StrategyFast-Moving Consumer Goods (FMCG)

About

Some marketers build campaigns. A few build brands. Fewer still build the systems that make brands unstoppable. Kedar Ravangave has done all three at Kotak Mahindra Bank, Amazon India, and Marico across financial services, e-commerce, and FMCG, over two decades. At Kotak Mahindra Bank, as Head of Marketing for Consumer and Commercial Banking, Kedar is driving one of the most ambitious marketing transformations in Indian financial services. He repositioned a 40-year-old institution for a new generation through the Hausla Hai Toh Ho Jayega brand platform and simultaneously building AURA, a semi-autonomous multi-agent AI system that runs Kotak's end-to-end marketing function. AURA is not an experiment. It is a production-grade AI architecture one of the most advanced deployments of applied AI in Indian marketing automating, orchestrating, and optimising at the scale of one of India's largest private sector banks. At Amazon India, Kedar did not manage categories he created them. Over a decade, he launched and owned Amazon Prime, Amazon Fashion, Amazon Fresh, and Amazon Pay in India taking each from zero to scale, building the brand, the proposition, the marketing playbook, and the customer base from the ground up. He launched the Great Indian Festival and Prime Day India now the two largest retail events in the country. He created the Apni Dukan positioning and Deliver Love campaign work that transformed Amazon from a transactional platform into a brand Indians felt something for. He built Studio CRICKET, Amazon's in-house regional content production engine, and MPAM, a proprietary marketing operations platform. Total marketing investment managed: over ₹1,000 crore. The playbooks he wrote are still in use. At Marico, he built the craft consumer insight, brand management, and the discipline of building brands that live and last in the physical world. The foundation that made everything else possible. Recognised as Pitch CMO: Tech-Forward CMO 2026 and SIBM Alumni of the Year 2026. 3x Ironman finisher. Summited peaks above 6,000 metres. Brand Transformation · AI for Marketing · Generative AI · Multi-Agent AI Systems · Agentic Marketing · Large Language Models · CMO · Chief Marketing Officer · BFSI Marketing · E-commerce Marketing · Category Creation · D2C Marketing · Content at Scale · Marketing Automation · MarTech · Growth Marketing · FMCG Marketing · Go-to-Market Strategy · Marketing Operations · Brand Strategy · Consumer Marketing

Experience

Kotak mahindra bank

Head of Marketing

Jul 2024Present · 1 yr 8 mos · India

Amazon

3 roles

Sr Marketing Manager, CE/PC, Fashion & Events

Apr 2016Apr 2018 · 2 yrs

  • Launched The Great Indian Festival Sales for India contributing >50% of overall FY business.
  • FK had the lead on sales events in India launching Big Billion Days ahead of Amazon's Great Indian
  • Festival. I launched the Great Indian Festival in India and over two years closed the gap on recall, brand perceptions and business outcomes.
Team LeadershipMedia BuyingPricing StrategyBrand DevelopmentContent DevelopmentSales Strategy+2

Head Brand & Category Marketing, Amazon India (Amazon, Prime, Pay, Fashion, Fresh & Amazon Specials)

Promoted

Apr 2015Aug 2024 · 9 yrs 4 mos

  • Head of Marketing, ‘Engage NPA Org’. This role is responsible for accelerating category adoption to
  • drive settlement amongst A.in TTM. This is a critical portfolio enabling the growth of next phase for A.in (~75% of A.in OPS).
  • Key Highlights in this tenure:
  • 1) Built IN specific marketing playbooks (proposition 'Joy of More', GTM, media phasing) for Prime and PD. Enabled IN Prime to join an exclusive club of countries with >10MM+ paid Prime members. The brand now enjoys highest brand perceptions in India as compared to any other country.
  • 2) Launched Amazon Fashion and built fashion credentials for A.in. Beating FK & Myntra on
  • perceptions and brand imagery pertinent to Fashion; in-spite of gaps on CX and selection.
  • 3) Helped accelerate Payment Adoption: Launched the Amazon Pay brand in a mass media intensive,
  • under differentiated category with well entrenched competitors. Propelled the brand to parity in terms of awareness [from 0.6X vs ICs] and Best In Industry on consideration among Affluent customers.
  • 4) Launched Amazon Fresh and rapidly evolved mass marketing GTMs in tandem with the product/
  • service changes on Grocery.
  • 5) Built MPAM (Marketing Process and Assets Management) to automate & streamline marketing
  • operations & processes.
  • 6) Launched in-house Regional Production hub for efficiencies and speed
Digital MarketingEntry StrategyIntegrated MarketingBrand StrategyCategory Creation

Sr. Marketing Manager, Consumer Electronics & Wireless Devices

Jan 2015Jan 2016 · 1 yr

  • Marketing lead for the CE / PC category.

Marico ltd.

5 roles

Brand Activation Manager

Promoted

Apr 2013Apr 2014 · 1 yr

  • Brand Manager Activation Parachute at Marico Limited.
MarketingMarketing ManagementBrand AwarenessGo-to-Market StrategyTrade Marketing

ASM

Jul 2011Jul 2013 · 2 yrs

  • ASM Haryana & HP.
  • Currently handling Haryana & Himachal Pradesh Sales for Marico.

Management Trainee

Jun 2010Dec 2011 · 1 yr 6 mos

  • Was rated amongst the top 2 management trainees in the batch.
Fast-Moving Consumer Goods (FMCG)Channel SalesMicrosoft ExcelFast-Moving Consumer Goods (FMCG) SalesGeneral ManagementSupply Chain Management+1

Senior Brand Manager

Promoted

May 2010Apr 2015 · 4 yrs 11 mos

  • Sr. Brand Manager, Parachute Coconut Oil and Parachute Jasmine
Brand ActivationBrand AmbassadorshipP&L ManagementPackaging DesignTrade MarketingBrand Management

Summer Internship

May 2009Jul 2009 · 2 mos

  • Designed & Implemented a sustainable model that converted a pure distribution model to a demand generation model in Media Dark States.
  • Awarded at the best summer project and was offered a Pre Placement Offer.

Symbiosis institute of business management, pune

Marketing

Jun 2008Feb 2010 · 1 yr 8 mos

  • Started a consulting wing at SIBM, Pune: Centre of Excellence. Consulted many SMEs and Govt organizations to scale brands.

Wipro technologies

Project Engineer

Jun 2006Jun 2008 · 2 yrs

  • Module Lead for the I2C (Inter Integrated Circuit Protocol) module verification end to end. Responsible
  • for business and led client interface.

Indian institute of technology, bombay

Senior Project Engineer

May 2004Jul 2004 · 2 mos

  • Led the critical analysis of algorithm to compute Power System Frequency. Development as well as converting the 'C' in assembly code Testing, validation and documentation of the system.

Education

Symbiosis Institute of Business Management, Pune

Apr 2008Jun 2010

Malaviya National Institute of Technology Jaipur

B. Tech — Electronics and Communication

Jan 2002Jan 2006

Holy Cross English High School

HSC — Science

Jan 1988Jan 2000

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