S

Sapna Desai

CEO

Mumbai, Maharashtra, India26 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led successful marketing strategies in healthcare.
  • Recognized as a top marketing leader in financial services.
  • Proven track record in brand management and development.
Stackforce AI infers this person is a Marketing Leader with expertise in Healthcare and Financial Services.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyBrand ManagementDigital MarketingCustomer ExperienceBusiness Strategy

Other Skills

AdvertisingBrand DevelopmentBrand LaunchBrand StrategyBusiness DevelopmentCRMConsumer InsightConsumer InsightsCorporate CommunicationsCreative ExcellenceCustomer EngagementCustomer InsightDigital Direct MarketingDigital Marketing ExperienceDirect Marketing

About

Leadership experience in driving the organisation growth agenda and enabling business. Wide and rich experience in the areas of business strategy, developing consumer propositions, digital and data driven marketing, change management and go to market strategy across diverse service sectors – BFSI, Telecom and Education. I have the ability to ideate, drive and implement. As a trained coach I pride myself in the ability of creating a toward state culture and winning teams. I am currently heading marketing , communication and digital sales at ManipalCigna Health Insurance. Role encompasses leading marketing strategy, brand and product marketing, digital marketing,customer experience, channel marketing, public relations and direct digital P&L. In the past, I have worked with ING Vysya Life Insurance, BPL Mobile, Indian School of Business and Ogilvy Advertising across marketing and business development roles. Proven ability to strategise, build and manage brands to compete successfully in the marketplace. I have played a key role in the launch of two start-up operations – ING Vysya Life Insurance and Cigna TTK Health Insurance and one brand transition. Deep expertise in customer experience, digital marketing, analytics and brand internalization. I have driven multimedia campaigns to maximize their ROI and deliver on brand and business matrix. I believe in thought leadership backed by execution capability. I believe that marketing is a driver and not an enabler. Awards and Recognition: 1. Recognized as Pitch CMO of the Year 2022 2. 'Most Talented Marketing Professional in Financial Services' - 3. Recognized among 100 'Most Influential Marketing Leader' - 4. Recognized as ' Most Talented Healthcare Professional' - 5. Advisory Board Member & Jury 6. APAC Effie - Bronze for Marketing Effectiveness (2020-2021) 7. Guest Lecturer @ IIM -Calcutta , NMIMS, MET and other institutes

Experience

Manipalcigna health insurance company ltd.

Chief Marketing Officer | Part of Leadership Team

Jun 2013 – Present · 12 yrs 9 mos · Mumbai, Maharashtra, India · On-site

  • As part of the leadership team, I head the marketing function at ManipalCigna Health Insurance (formerly Cigna TTK), driving the organization’s brand and business agenda in a highly dynamic and underpenetrated health insurance market.
  • I lead the end-to-end marketing strategy encompassing customer value proposition design, brand development, digital and content marketing, product and channel marketing, public relations and media engagement. Accelerating digital sales and e-commerce by building a strong direct-to-consumer engine and leveraging digital platforms to drive conversion, reach and growth.
  • My role is anchored in delivering both business and brand progress, aligning internal teams and external partners to accelerate growth, build trust and position ManipalCigna Health Insurance as a differentiated customer-first health insurer.
Marketing StrategyBrand DevelopmentDigital MarketingCustomer ExperiencePublic RelationsBrand Management

Cigna ttk health insurance company limited

SVP, Head Marketing and Customer Experience

Jun 2013 – May 2019 · 5 yrs 11 mos · Mumbai Area, India

  • Head the marketing function at Cigna TTK. Responsible for the marketing strategy,developing customer value propositions, brand development, digital and content marketing,product and channel development, public relations and media relationships.Responsible for delivering on the business and brand KPIs. Managing the internal and external stakeholders to deliver on the growth agenda.
Marketing StrategyBrand DevelopmentDigital MarketingPublic RelationsCustomer Experience

Ogilvy & mather

Senior Planning Director

Nov 2009 – May 2013 · 3 yrs 6 mos · Mumbai Area, India

  • Led brand strategy and planning for marquee clients including Asian Paints, Hindustan Unilever, GSK, and KFC, driving work that delivered both creative excellence and measurable business impact.
  • My role focused on turning consumer insight into actionable strategy partnering closely with creative and account teams to craft narratives that were not only compelling but commercially effective. From repositioning legacy brands to launching new innovations, the goal was always to bridge brand purpose with business growth.
  • Played a pivotal role in campaigns that strengthened brand equity, improved market share, and won internal and external recognition for effectiveness and creativity.
Brand StrategyConsumer InsightCreative ExcellenceBrand ManagementMarketing Strategy

Ing vysya life insurance

General Manager-Marketing

Oct 2005 – Aug 2008 · 2 yrs 10 mos · Bangalore

  • As a head of the the brand management function at ING Vysya Life,I was responsible for the brand strategy and execution.Over the years the role has given me exposure to all aspects of marketing. This includes Brand P&L management,Brand identity development,consumer insights,product development,advertising, events, media negotiations and execution.
Brand ManagementConsumer InsightsAdvertisingMarketing Strategy

Isb

Senior Consultant

May 2004 – Sep 2005 · 1 yr 4 mos · Hyderabad Area, India

  • Lead the ISB - Wharton Global Consulting Practicum, enabling Indian companies develop marketing plans for international markets. Responsible for business development & market consulting.
Business DevelopmentMarket ConsultingBusiness Strategy

Ing vysya life insurance

Marketing Manager

Jan 2001 – Jan 2004 · 3 yrs · Bangalore

  • Brand Launch, Advertising,Media and Research
Brand LaunchAdvertisingMedia ResearchBrand Management

Bpl mobile communication ltd

Marketing Services Manager

Jan 1999 – Jan 2001 · 2 yrs · Bangalore

Ogilvy and mather

Account Executive

Jan 1998 – Jan 1999 · 1 yr

Education

Indian School of Business

Global Consulting Practicum

Mar 2004 – Mar 2005

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

MBA — Marketing

Jan 1996 – Jan 1998

Neuro Leadership Institute

Brain Based Leadership Coaching — Result Based Coaching

Jan 2018 – Present

Jamnabai Narsee

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