Jun 2022 – Aug 2025 · 3 yrs 2 mos · Bengaluru, Karnataka, India · Hybrid

• Launching Retail - Audit & merchandising platform
• In-app flow for audit & merchandising
• Internal form builder
• Realtime AI validation for task submissions
• Pricing re-design
• Smart recommendations for shift prices
• Enabling the price trend meter to enable localisation and impact
• Booking quality score
• Insight-driven experience to improve Partner experience
• Growth experiments to optimize pricing
• Growth Engine
• Referral and Rewards
• Pro-Partner and Partner- Partner referrals
• Booking Form Experience
• Design System
• Pricing Segementation

Jan 2021 – Jul 2022 · 1 yr 6 mos · Remote

• Launched the first MVP for India Savings Bank
• Worked on various Growth projects which contributed to improved Wallet adoption and retention in Nigeria and Kenya markets.
• Designing Fintech products for India, Mexico, Kenya, Tanzania, Nigerian Market.
• Working on various full cycle financial projects ranging from :
• KYC Compliance
• CIBIL Feature
• Lending
• Wallets for peer-to-peer money transfer
• Growth & Retention projects
• Created designs for improving App experiences and scalability by contributing to Design System at Branch.
• 🥳 Contribution to the Branch ecosystem
• Hosted and Lead sessions for Women-in-tech at Branch
• Worked with Planning committee and organised the first Hackathon for 2022. Impact through branding, designing collaterals and contributing to team presentataions.

Aug 2020 – Jan 2021 · 5 mos

• Paytm Mall UX
• Paytm EMI Lending ( EMI Bill payment & Offer UX )
• Paytm for Business ( working on P4B app & website )
• UMP Panel ( Dashboard for merchants )
• PODS ( Paytm Official Design System )

Dec 2019 – Jul 2020 · 7 mos

• Recognition: Awarded as 🏆 🌟 Rising Star in Paytm, Product Design ( Flights )
• Projects Delivered
• Travel Traveller Detail Revamp
• Flights m-web white labeling project
• My Bookings ( Inter Vertical)
• Web Landing ( Inter Vertical )
• Credit-Shell for easy returns during the cancellation
• Corona Advisory Page

Jun 2019 – Dec 2019 · 6 mos

• Working on Flight Vertical of Paytm, Travel
• RE-designing the Web booking experience
• Revamping the Traveller Details UX across verticals
• Creating Post Booking experience for users
• Conducting workshops with stakeholders to understand the impact on business
• Conducting Research ( Primary and Secondary )

Apr 2018 – May 2018 · 1 mo · Auroville , Tamil Nadu

• Worked on various graphic requirements
• User/ Customer Journey
• Creating information visualization for the women health network
• Collaborating in conducting workshop

Apr 2016 – Apr 2017 · 1 yr · India

• Designed and launched multiple product verticals under Bandhan Creation, a subsidiary of Bandhan Bank
• Collaborated with over 25 Indian craft clusters to develop culturally rooted and market-ready collections
• Successfully launched and scaled the women’s wear category, delivering 40 new designs per month
• Led retail growth strategy and planning, contributing to the brand’s expansion and operational success
• ____________________________________________
• Curating customer experience.
• Conceptualizing and developing for brand vertical
• Planning in-store communication to enhance consumer experience.
• Promotional support through collaterals and displays
• Collaborating with Ogilvy & Mather for communication
• Focussing on design deliverables
• Managing team of 5-6 people
• I worked with various MSMEs and Clusters, which were beneficiaries of Bank for their alternate business vertical.

Sep 2013 – Mar 2016 · 2 yrs 6 mos · India

• As a freelancer, I've worked with clients in a range of industries including Fashion & Lifestyle. Projects have ranged from product design to marketing and booking websites. Whether it's redesigns or launches, the majority of my digital projects also include physical products.
• Worked on freelance identity, web, and print design for businesses in India.
• Logo, web, and print design
• Provided design and brand marketing consulting
• Built modern, standards-based web experiences
• Managed a large array of ongoing clients and projects

May 2012 – Jul 2012 · 2 mos · India

• Practical understanding of company hierarchy and workflow.
• Detailed study of the export market for fashion & lifestyle product.
• Identified limitations in production and worked accordingly in order to develop Production Friendly Designs for International market.
• Conceptualized and developed a fashion clothing collection for the Moschino ( European Market)