Sep 2020 – Jun 2021 · 9 mos · Mumbai, Maharashtra, India

• Develop an integrated corporate communication strategy and set standards for leadership, employee engagement and corporate reputation across India with a focus on supporting the Leadership team and engaging the broader leadership communities. Build & embed the Brand Diageo narrative both within the organization and external world. Interphase with media, NGOs, PR Agencies, Creative Agencies, Government representatives, Industry Forums.
• Enhance and protect Brand Diageo reputation by maintaining overview of communication needs, issues and opportunities across stakeholders. Provide strategic crisis management advice. Work with HR on bringing Employer Brand proposition to life attracting, recruiting and retaining employees, support priorities like Diversity and Inclusion. Help shape organisational culture by ensuring appropriate content, messaging, tone and consistency in communication.

May 2017 – Sep 2020 · 3 yrs 4 mos

• International Council of Advertising Self Regulation is a platform that unites National Self Regulatory Organisations (SROs) , regional SRO associations and international industry associations to form a powerful Council with the aim of not only of sharing best practices, but also of facilitating the establishment of new SROs in emerging markets and of working on solutions to the global challenges faced by the advertising industry. In addition to providing various services to its members, ICAS undertakes activities of general interest to the advertising eco-system such as the development of educational tools on advertising self-regulation, the collection of data on Self-Regulatory Organizations (SROs), the publication of special reports and the organization of events.

May 2013 – May 2014 · 1 yr

Sep 2012 – Aug 2020 · 7 yrs 11 mos

Sep 2012 – May 2013 · 8 mos

Aug 2012 – Aug 2015 · 3 yrs

Apr 2012 – Present · 13 yrs 11 mos

• Anxious about receiving a complaint from the Advertising Standards Council of India (ASCI)?
• Worrying about your advertising campaign getting banned ?
• Tired of second-guessing your advertising disclaimers ?
• Here is some good news - I provide consultancy services to brands and advertising agencies to address all the above pain points
• I help advertisers
• ➡️ Navigate the ASCI and Central Consumer Protection Authority (CCPA) Advertising Guidelines
• ➡️ Pre-vet advertising campaigns and on pack claims
• ➡️ Help defend advertising communication and resolve ASCI complaints
• ➡️ Provide Training for marketing and legal teams
• If your team or someone in your network needs expert guidance, let us connect
• #advertisinglaws #regulations #compliance #ascicode #advertising
• #shwetapurandare #consultant #tapagain

Apr 2012 – Present · 13 yrs 11 mos

• Shweta Purandare is a highly experienced professional specializing in Advertising Compliance and Corporate Communications. With an impressive career spanning over 30 years and notable achievements as the Secretary General of the Advertising Standards Council of India (ASCI), Ms. Purandare brings a unique perspective to the advertising industry. During her tenure at ASCI, she spearheaded the organization's transformation, forging strategic partnerships with key regulators such as the Department of Consumer Affairs, FSSAI, Ministry of AYUSH, and the Ministry of Information and Broadcasting.
• With an extensive background in product evaluation, consumer and product research, advertising claim support, regulatory compliance, and government affairs, Ms. Purandare possesses a comprehensive understanding of the advertising landscape. Her expertise spans multiple sectors, including FMCG, beauty care, personal hygiene, home care, OTC/healthcare, and food and beverages. Notably, she has held significant positions such as Head of Corporate Communications at Diageo India, Scientific Director at L'Oreal India, and Regulatory Affairs and External Relations expert at Procter & Gamble India.
• She effectively engages with consumers, industry stakeholders, and government authorities.
• Ms. Purandare collaborates closely with advertisers, agencies, and small business owners, assisting them in achieving compliance with advertising regulations. Her guidance ensures that advertising communication is accurate, impactful, and aligned with industry standards.
• Her expertise and ability to connect with diverse audiences make her an inspirational figure and an invaluable resource for professionals in the field of advertising and compliance.
• She is a blogger, an Amazon Influencer and Product reviewer and runs a consumer centric YouTube Channel ShwetaReviews

Apr 2012 – Apr 2016 · 4 yrs

Jan 2011 – Feb 2012 · 1 yr 1 mo

Nov 2009 – Dec 2010 · 1 yr 1 mo

Feb 2007 – Oct 2009 · 2 yrs 8 mos

Aug 1994 – Dec 2006 · 12 yrs 4 mos

• Thorough knowledge and rich experience to work on diverse regulatory, technical and professional marketing projects across various product categories ranging from Pharmaceutical, Cosmetic, Food, Personal Hygiene and other FMCG products.

Jan 1992 – Jan 1993 · 1 yr

Jan 1990 – Jan 1991 · 1 yr