Jan 2025 – Present · 1 yr 2 mos · Gurugram, Haryana, India · On-site

Apr 2023 – Aug 2025 · 2 yrs 4 mos · New Delhi, Delhi, India

Dec 2022 – Apr 2023 · 4 mos · Bengaluru, Karnataka, India · Remote

• Worked on UX and technical copies for many jewellery brands from Melorra to Augmont.
• Revamping the website content for the mother brand + in-app copies to make the brand more
• emotion-driven and relatable

May 2022 – May 2023 · 1 yr · India

• Led the re-launch of LML, an automobile brand, with a new brand identity and social media strategy.
• Developed the brand communication guidelines and tone of voice for couture brands JJV and Lino.
• Wrote quirky social media copy for Licious, a premium meat brand.
• Developed the strategy, visualization, and conceptualization of AND Academy, a leading design school.
• Led the collection launch and social media strategy for Banarasiya, a clothing brand.

Feb 2022 – Apr 2022 · 2 mos · New Delhi, Delhi, India

• Worked on advertising copy, adhering to the brand's overarching identity and personality. Among
• the major brands I worked with at the agency were: Olay, Nykaa, Waffle Mill, Herbal Essence etc
• Worked on and revised product copies of NYKAA.
• Worked on social media copies of OLAY.
• Worked on social media copies of skincare and beauty brands such as Forest Essentials, Ora
• D'Oro, Aroma Magic, etc.
• Revamped the entire cred deck for Filter Coffee Co. Worked on social media copies of Waffle Mill.

Dec 2021 – Jun 2022 · 6 mos

• Managed to bring potential monetary deals and clients to my firm through cold emailing and client conversion techniques.
• Launched a strategic marketing campaign in 2022 under my leadership and team, which was a success in the youth marketing world.
• Created plans and communicated deadlines to complete projects on time managing the content department of the organization.
• Published and produced articles for the first newsletter of the organization.

Nov 2020 – Jun 2022 · 1 yr 7 mos

• The role was to close deals for sponsorship of the marketing events.
• Helped in bagging deals worth more than 10K for various events across Delhi.

Oct 2021 – Present · 4 yrs 5 mos

• Being a new name in the education industry, the challenge for Doublespace was to make a breakthrough in the market.
• This was tackled by reworking their social media account and revamping their existing strategy.
• Worked on the account of Doublespace to evoke a much stronger sense of credibility for the brand.
• Closely worked with the founder and CEO of the brand to launch courses, podcasts and webinars.

Aug 2021 – Oct 2021 · 2 mos

• Responsible for writing creative content for Doublespace's Social media.
• Bringing a new perspective to content creation with marketing expertise

Dec 2020 – Jan 2021 · 1 mo

• It was during this period that I was able to excel in brainstorming and content writing.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Repurposed and optimized existing content for use in different mediums.