Ashok Gotte

Head of Design

Hyderabad, Telangana, India18 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over two decades of UX/UI experience.
Expert in enterprise and AI-driven product design.
Passionate about accessible technology for all generations.

Stackforce AI infers this person is a UX/UI expert specializing in enterprise SaaS and AI-driven solutions.

Contact

Skills

Core Skills

User Experience DesignDesign StrategyUser Interface Design

Other Skills

WireframingProject ManagementInteraction DesignUsability TestingAI-driven designDesign ResearchMobile ApplicationsE-commerceHTML5BootstrapCSS

About

I craft digital experiences that think like the user. With over two decades in UX/UI and a deep focus on enterprise, SaaS, and AI-driven products, I help businesses turn complexity into clarity. Whether it's leading design for B2B, e-commerce, voice-first interfaces, or launching scalable platforms for SMEs, my approach is rooted in strategy, simplicity, and measurable impact. Currently heading UX initiatives and client success, I also run weekly sessions to upskill teams and keep curiosity alive. Passionate about designing for all generations and making technology genuinely accessible. Let’s connect and shape what’s next. 🚀

Experience

F1studioz - enterprise ux / ui design company

5 roles

Director - UX

Promoted

Oct 2025 – Present · 5 mos

Driving the UX vision at F1Studioz — empowering teams to craft purposeful, human-centered digital experiences that create measurable business value.
Key Responsibilities
Lead and drive the overall UX vision, strategy, and execution across multiple enterprise-scale digital transformation projects.
Partner with CXOs, product leaders, and stakeholders to align design outcomes with business goals and user needs.
Oversee end-to-end user experience delivery, from research, information architecture, and interaction design to final UI.
Build, mentor, and scale a multidisciplinary design team, fostering a culture of creativity, collaboration, and continuous learning.
Champion user-centred design thinking and promote empathy-driven decision-making across teams.
Collaborate closely with engineering, product, and research teams to ensure seamless design-to-development handoffs.
Spearhead AI-driven design initiatives and process automation to enhance efficiency and innovation.
Represent design in client pitches, workshops, and strategic discussions, showcasing F1Studioz’s expertise in enterprise UX.
Ensure every product experience reflects clarity, usability, and visual excellence consistent with brand principles.

User Interface DesignWireframingProject ManagementUser Experience DesignDesign StrategyInteraction Design+2

Senior UX Manager

Promoted

Nov 2024 – Oct 2025 · 11 mos

Led UX strategy and delivery for global enterprise clients, bridging business goals with user needs to create impactful, intuitive, and scalable digital experiences.
Key Responsibilities & Highlights:
Defined and executed UX vision and strategy across complex, multi-platform ecosystems.
Partnered with CXOs, product owners, and engineering teams to align design direction with business outcomes.
Led cross-functional design teams, mentoring designers and fostering a culture of collaboration and growth.
Oversaw the end-to-end UX process — research, conceptualization, wireframes, interaction design, and usability testing.
Translated complex workflows into simple, meaningful user experiences that improved adoption and engagement.
Conducted design critiques, reviews, and workshops to maintain consistency and design excellence.
Advocated for user-centered design principles and integrated UX thinking into product strategy discussions.
Delivered enterprise-level dashboards, design frameworks, and process optimization for improved efficiency.
Built strong client partnerships through clear communication, empathy, and design-driven storytelling.
Contributed to organisation-wide design maturity, elevating UX from executional to strategic value.

User Experience DesignWireframingUsability TestingDesign ResearchDesign Strategy

UX Manager

Oct 2021 – Nov 2024 · 3 yrs 1 mo

User Experience Lead

Promoted

Jul 2020 – Oct 2021 · 1 yr 3 mos

Senior UX Designer

Jan 2020 – Jul 2020 · 6 mos

Popcornapps software pvt. ltd.

Lead UI/UX Designer

Mar 2012 – Jan 2020 · 7 yrs 10 mos · Hyderabad

Design rich User Interface for mobile applications.
Create detailed style guide to make the development process go easy.
UI review and validation. Work close the development team on UI related issues and get solutions instantly.

User Interface DesignMobile Applications

Reasoning global eapplications ltd.

Sr UI Designer

Aug 2010 – Mar 2012 · 1 yr 7 mos

Handled UI/UX for various e-commerce websites which include B2C and B2B.
Worked with level 1 clients to get better productivity with in strict and short timelines.

User Interface DesignE-commerce

Emediworld

Web Designer

Jan 2009 – Apr 2010 · 1 yr 3 mos · Greater Hyderabad Area

Designed and maintained e-medireport health portal which includes handling requirement gathering, web development, Unit testing and working with various teams to create better product.