Aswin Kumar

Co-Founder

Dubai, United Arab Emirates9 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Salesforce partnership growth to Platinum status.
Reduced customer churn significantly at Freshworks.
Expert in managing operations at scale.

Stackforce AI infers this person is a SaaS Operations Leader with expertise in Customer Success and Strategic Partnerships.

Contact

Skills

Core Skills

LeadershipOperations ManagementCustomer SuccessCustomer ExperienceAccount ManagementPartner EngagementStrategic PartnershipsExecutive Management

Other Skills

Team ManagementBusiness-to-Business (B2B)Channel Account ManagementHeadcount ManagementBoard of DirectorsGlobal DeliveryProject ManagementCommunicationCustomer EngagementBusiness ReviewsSales Target ManagementGrowing CompaniesManagementPartner Relationship ManagementBusiness Alliances

About

I have always ended up working right next to the decision makers. At Dazeworks (my first job), I started with the core team. Back then, it was just a handful of us in a small office. We figured things out as we went, running on coffee and big ideas. By the time I left, we’d expanded into multiple countries, built teams from scratch, and got acquired by iLink Digital. Most of that growth came from driving fresh initiatives straight from the CEO’s office. I spent a lot of time making things up as we grew, sometimes with a plan and sometimes just winging it. That seems to be my sweet spot. At Freshworks, I joined a team called ARC (At Risk Customers). Our job was to spot customers who were unhappy even before they knew it themselves. I had to dig into data, read between the lines, and look for small warning signs. My days were part detective, part firefighter. That work taught me that real success comes from catching problems before they blow up, and from having some tough conversations early. Now at CRMified, I’m still working closely with the founder as part of the executive team. I help keep things moving, sort out the messy stuff and make sure good ideas actually turn into real action. Maybe I just belong in the founder’s office. I’m not sure, but it’s worked so far. If there’s a red thread in my career, it’s this: Stay close to where the decisions are made. You’ll learn more, get to build bigger things and collect stories you can’t always share in public. And yes, you might have to wear every hat in the company. But you’ll never be bored.

Experience

Dubai founders hq

Member

Nov 2025 – Present · 4 mos

Ignyte

Member

Nov 2025 – Present · 4 mos

Crmified

Director

Nov 2022 – Present · 3 yrs 4 mos · Dubai, United Arab Emirates · Remote

Currently running ops and execution at scale making sure ideas become actions

Team ManagementAccount ManagementCustomer ExperienceBusiness-to-Business (B2B)LeadershipStrategic Partnerships+30

Freshworks

Specialist, Customer Success

Nov 2021 – Nov 2022 · 1 yr

I had one job: spot unhappy customers before they even knew they were unhappy. It was like solving mysteries with product usage data, support tickets and a sixth sense for churn.
We scaled digital adoption rates from 20% to 65% and helped slash churn by nearly a full percentage point across 45,000 customers.
Some days I felt like a firefighter. Other days like a therapist. Every day, I learned something new about what makes customers stay.

Team ManagementAccount ManagementCustomer ExperienceCustomer ServiceBusiness-to-Business (B2B)Leadership+12

360 degree cloud technologies pvt. ltd.

Manager, Partner Alliances

Aug 2021 – Nov 2021 · 3 mos

Short sprint focused on strategic alignment and partner ops: valuable experience, even if it wasn’t meant to be long term.

Account ManagementBusiness-to-Business (B2B)Project ManagementCommunicationCustomer EngagementMarket Planning+7

Dazeworks inc

2 roles

Global Alliances & Customer Success Head

May 2019 – Aug 2021 · 2 yrs 3 mos

Stepped out from behind the scenes and into a role where I could directly drive partner growth and customer outcomes.
Started with a spreadsheet. Ended with a Salesforce Platinum badge.
I spearheaded our journey from Silver to Platinum Salesforce Partner in 60 days flat (a record). That meant chasing $1M in sales, obsessing over customer satisfaction scores, managing partner training and not sleeping much.
Also helped redefine what “growth” meant for our partners and sometimes for us too.

Team ManagementAccount ManagementCustomer ServiceBusiness-to-Business (B2B)LeadershipStrategic Partnerships+27

EA to CEO (Founding Team)

Jun 2016 – May 2019 · 2 yrs 11 mos

Title I didn’t have, but definitely earned: The Fixer.
When you're EA to CEO, you're not just booking meetings. You’re also drafting contracts, managing global expansions and occasionally fixing the office Wi-Fi. I had a front-row seat to every major decision at Dazeworks from partner pitches to acquisition.
I was the human router between departments, the person who followed up when others forgot and the one who kept things moving when it got messy.
It was like a startup bootcamp.

Team ManagementCalendaringBusiness-to-Business (B2B)Executive ManagementHeadcount ManagementOperations Management+26