Aug 2022 – Jan 2023 · 5 mos · Bengaluru, Karnataka, India · Remote

• Affected by Lay-Offs*
• Conducted the foundational study to understand how India Next (users in Tier2 and beyond) think, behave and act to help us solve for their specific need
• A high frequency user takes significantly more time to decide compared to an average user. I investigated why this happens and came up with recommendations for the same
• Conducted a couple of usability/concept evaluations to figure out if our solutions are solving the intended problem/doing value addition or not

Sep 2021 – Aug 2022 · 11 mos

Jul 2019 – Sep 2021 · 2 yrs 2 mos

• Leading the Fintech and Payments Group from research end

Jun 2018 – Dec 2018 · 6 mos · Bangalore

• Leading the research to redefine the Pool experience for the Indian market. Currently putting up various research methodologies to gather relevant insights for re-imagining Pool from ground up.

May 2017 – Jul 2017 · 2 mos · Bengaluru, Karnataka, India

• Researched and designed discoverability and navigation methods to improve the overall customer experience of amazonbusiness.in

May 2016 – Jul 2016 · 2 mos · Gurgaon, India

• Responsible for the overall redesign of the dashboard used by the Consumer Operations team