Maria Kruch

Design Manager

United Kingdom12 yrs 6 mos experience
Most Likely To Switch

Key Highlights

  • Led a team of 10 product designers from scratch.
  • 3x top 1% mentor on ADPList.
  • Designed growth experiments increasing conversion rates by 25%.
Stackforce AI infers this person is a UX and Design Management expert with extensive experience in Automotive and Healthcare industries.

Contact

Skills

Core Skills

Design ManagementProduct DesignBrandingNo-code DesignUser Experience (ux)Product ManagementUser ResearchDevelopment Project Management

Other Skills

Design StrategyTeam WorkshopsProject ManagementUser ManagerUX ResearchUsability TestingCustomer ResearchA/B TestingCJMUser PersonasDesign ResearchUser FlowsContent ManagementCustomer Experience ManagementBusiness Requirements

About

I’m Maria, Design Manager and UX Researcher. For the past 12 years, I’ve worked with agencies, startups, and big companies across 8 different industries and regions (UK, US, Eastern Europe). In recent years, I built and led a team of 10 product designers from scratch at an international startup creating complex factory management software. At the same time, I helped grow a psychotherapist marketplace as a UX specialist focused on boosting product metrics. 🧡 Now, I’m a Design Broker. What does that mean? I match you with top-tier, pre-vetted designers from my exclusive network — and provide design management to deliver results, not resumes. With me you can start your design project in 24 hours. No portfolios to scroll. No endless interviews. No risk. Just high-quality design. Fast, frictionless, high-quality design — delivered by people who've worked with brands like Revolut, Emirates, Wise, Disney, Flo, Nike, and etc. ☑ Why work with me? · Designers vetted by me personally · Integrate designer in your workflows · Design for business goals not looks · Personally tracking deadlines · Pay only after you’re matched · Find a replacement in 24 h ☑ Here’s what I can help with: Branding · Product Design · AI content · Pitch decks · Websites & Landing pages · No-code design · Industrial design · Video & Animation · SMM ☑ Some recent projects: · Robotics startup, humanoid robots, UK (branding) · AI voice assistant for manufacturing, UK (product design) · Sustainability startup, UK (product design) · Factory Management System, UK (product design) · FinTech startup, EU (basic branding, product design) · Investment fund, UK (basic branding, no-code website) Pricing: https://designbroker.me/ I'm also a Design & UXR Mentor. Here are a few facts about my ADPList experience: · 3x top 1% mentor · Top 50 female in Growth Design · Only top-rated reviews · 25+ countries I'm all for networking and excited to meet new people!

Experience

Design brokerage

Design Broker

Sep 2023Present · 2 yrs 6 mos · London Area, United Kingdom · Remote

  • I match you with top-tier, pre-vetted designers from my exclusive network — and provide design management to deliver results, not resumes.
  • With me you can start your design project in 24 hours.
  • No portfolios to scroll. No endless interviews. No risk. Just high-quality design.
  • Fast, frictionless, high-quality design — delivered by people who've worked with brands like Revolut, Emirates, Wise, Disney, Flo, Nike, and etc.
  • ☑ Why work with me?
  • · Designers vetted by me personally
  • · Integrate designer in your workflows
  • · Design for business goals not looks
  • · Personally tracking deadlines
  • · Pay only after you’re matched
  • · Find a replacement in 24 h
  • ☑ Here’s what I can help with:
  • Branding · Product Design · AI content · Pitch decks · Websites & Landing pages · No-code design · Industrial design · Video & Animation · SMM
  • ☑ Some recent projects:
  • · Robotics startup, humanoid robots, UK (branding)
  • · AI voice assistant for manufacturing, UK (product design)
  • · Sustainability startup, UK (product design)
  • · Factory Management System, UK (product design)
  • · FinTech startup, EU (basic branding, product design)
  • · Investment fund, UK (basic branding, no-code website)
  • Pricing: https://designbroker.me/
Design ManagementDesign StrategyProduct Design

Arrival

Head of UX

Jan 2021Mar 2023 · 2 yrs 2 mos · Hybrid

  • UK electric vehicle manufacturer, raised a total of $600mln. with an evaluation of $13 bln at its IPO.
  • Consolidated and managed several teams to work on one product for almost a year, as a result, we launched a new product (factory design and management software), that potentially reduced the cost of production of electric vehicles several times.
  • Set up and managed the Arrival Web Design System from scratch, which led to the implementation of a new system for the company (avoiding waste for a separate design team).
  • Built a team of 10 talented product designer leads and designers to provide a UX design strategy for the company. Hired product designers. Provided design critique and reviews. Ran 1:1s meetings, retro, workshops.
User Experience (UX)Design ManagementDesign StrategyTeam WorkshopsProject Management

Alter

User Experience Lead

Mar 2020Feb 2023 · 2 yrs 11 mos · Remote

  • Top-2 mental health marketplace in Eastern Europe, 1000 providers, 60 000 clients.
  • Designed 25 growth experiments within Growth Team that increased the CR by at least 9%, maximum by 25%.
  • Redesigned service provider selection and booking experience, as a result, the number of new customers increased by 25%.
  • Designed an MVP of a personal client account from scratch, which resulted in a 2x increase in retention and opened up strategic opportunities for more expensive monetization.
  • Conducted regular customer research including interview, usability tests, corridor test that allowed making product and interface decisions, creating new hypotheses.
  • Launched a subscription for regular customers in 3 weeks, as a result of which the subscription attracted 10% of customers.
  • Responsibilities: user research, concepting, wireframing, user flow, CJM, A/B tests & validation, CR optimization and LTV increase, information hierarchy, usability study, user interviews and testing, UX vision.
User Experience (UX)Product ManagementUser ManagerUX ResearchUsability TestingCustomer Research+9

Yota

UX Manager

Oct 2018Jan 2021 · 2 yrs 3 mos · Hybrid

  • One of the world leaders in the wireless broadband industry.
  • Managed customer information services through SMS, mobile app, and website. Identified growth areas using CJM and data analysis, enhanced scenarios and user experience. As a result, it had a positive effect on key product metrics.
  • Crafted guidelines for service notifications and team support. Created improved information on the site based on these guidelines, resulting in a substantial decrease in customer requests and lowering operator expenses.
User Experience (UX)User ManagerContent ManagementCustomer Experience ManagementProject ManagementUser Flows

Nimax agency

User Experience Architect

Aug 2015Sep 2018 · 3 yrs 1 mo

  • Nimax is an agency specializing in the launch and development of digital projects, established in 1999.
  • I worked on complex projects for 20+ companies: analyzed business processes, conducted UX research, created concepts, developed information architecture, and designed mockups for digital products. Key clients I've collaborated with include Mail.ru Group, YIT, Bank Saint Petersburg, Eda TV, Delovye Linii, and Aquaphor.
Business RequirementsUser Experience (UX)Content ManagementInformation ArchitectureCustomer ResearchUser Interviews

Kelnik interactive agency

Development Manager

Feb 2013Aug 2015 · 2 yrs 6 mos · On-site

  • A top digital agency in real estate industry, working with 300+ clients and 500+ projects.
  • I managed event coordination, oversaw the company's social media presence, crafted client presentations, and contributed to the growth of the agency community.
Development Project ManagementEvent ManagementCommunity ManagementSocial Media MarketingPublic Relations

Education

St. Petersburg State University of Cinema and Television

Specialist — Public Relations

Jan 2008Jan 2013

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