Prerona Basu

CEO

Bengaluru, Karnataka, India13 yrs 4 mos experience
Highly Stable

Key Highlights

  • Expert in transforming B2B SaaS content.
  • Successfully helped over 4000 business owners.
  • Penguin-published ghostwriter with extensive experience.
Stackforce AI infers this person is a B2B SaaS content strategist with a focus on lead generation and marketing.

Contact

Skills

Core Skills

Linkedin MarketingContent StrategyLead GenerationContent EditingSeoContent MarketingDigital Marketing

Other Skills

Email MarketingGhostwritingSEO CopywritingGrowth StrategiesBloggingProofreadingTrainingSearch Engine Optimization (SEO)EditingBrandingSocial MediaDigital MediaMarketingAdvertisingOnline Marketing

About

I wrote a song for a CEO who'd been ghosting our API request. Posted it publicly. Tagged him. He replied within hours. That's not a flex (maybe a little)... that's just a Tuesday. I'm Prerona. Penguin-published ghostwriter turned Head of Social at SalesRobot. Eight years of writing. One published biography. Thousands of LinkedIn outreach campaigns. All pointed at the same problem: B2B SaaS content is painfully, criminally beige. The founders who DM me are sitting on something genuinely good. A product that works. Results they can prove. A story worth telling. But when they open LinkedIn to write about it... it comes out sounding like everyone else's bitch. Safe. Forgettable. Scrolled past before the second line. I fix that. LinkedIn outreach copies that get replies from people who swore they never reply. Posts your ICP reads, saves, and forwards to their team at 11pm. A voice so specific nobody mistakes it for AI or for anyone but you. I've helped over 4000 business owners book 10-30 qualified meetings a month through LinkedIn alone. Not by being louder. By being impossible to ignore. If your content could be posted under anyone else's name... you already know this isn't working. DM me. Let's turn your beige into technicolour. 💅

Experience

Salesrobot

3 roles

Head of Social

Promoted

Mar 2026 – Present · 0 mo

  • Building the most loved B2B SaaS brands.
Lead GenerationEmail MarketingLinkedIn MarketingGhostwritingSEO CopywritingGrowth Strategies+23

Senior Marketing and Account Strategist

Promoted

Jan 2025 – Mar 2026 · 1 yr 2 mos

  • Helping you get warm leads through LinkedIn DMs and viral posts.
  • The results speak for themselves:
  • We’ve helped over 4000 busy business owners get leads consistently through LinkedIn
  • Our LinkedIn Automation software SalesRobot is rated 4.8 stars out of 5 on G2 (the Amazon of B2B software)
  • Clients typically secure 10-30 high-quality meetings/month
  • When you work with us, you can expect to go from being overlooked to impossible-to-ignore. Just ask our current customers.
Lead GenerationEmail MarketingLinkedIn MarketingSearch Engine Optimization (SEO)Content EditingBlogging

Copywriting and Editing

Sep 2023 – Jan 2025 · 1 yr 4 mos

  • Content Strategist | SEO Blog Editor | LinkedIn & Email Messaging Specialist
  • I drive growth with high-converting LinkedIn and email message sequences tailored to each client’s needs, helping them consistently book more meetings and close deals.
  • I also create and edit SEO-optimized blogs that drive traffic and build authority.
Search Engine Optimization (SEO)Content EditingBloggingLead GenerationLinkedIn MarketingEmail Marketing+1

Pintel

Content Marketing Consultant

Jun 2024 – Aug 2024 · 2 mos · Bengaluru, Karnataka, India

Search Engine Optimization (SEO)Content EditingAdvertisingContent MarketingContent StrategyCopywriting+1

Koinx

Copywriter

Dec 2022 – May 2024 · 1 yr 5 mos

EditingMarketing StrategySocial Media MarketingBrandingAdvertisingOnline Marketing+5

Cinemaazi

Copyeditor

Mar 2019 – Jun 2021 · 2 yrs 3 mos · New Delhi, Delhi, India

  • Edited copy for Indian Cinema's history and heritage documentation project

Opus cdm

Creative Copywriter

Nov 2018 – Dec 2022 · 4 yrs 1 mo

EditingMarketing StrategySocial Media MarketingBrandingAdvertisingOnline Marketing+5

Maxposure media group

Freelance Senior Copywriter

Jan 2016 – Jan 2019 · 3 yrs · New Delhi, Delhi, India

  • Interviewed prominent authors and wrote an article covering the Jaipur Literary Festival
  • 2016 for the Ministry of External Affairs’ flagship magazine. My articles on lifestyle
  • and travel are featured regularly in magazines such as India Perspectives, Circle,
  • Tathaastu, Tridhaatu, Vistara, Delhiite, Ambience Magazine, and Promenade.

Delhiites magazine

Freelance Senior Copywriter

Jan 2016 – Jan 2017 · 1 yr · New Delhi, Delhi, India

  • Experienced in writing feature articles, short stories, essays, editorial pieces, research
  • reports, and creative pieces. Well-versed in translation, transcription/editing of
  • interviews, and proofreading. Strong technical command of the English language;
  • familiarity with virtually all writing styles; serious commitment to excellence in the
  • printed and published word. Regular blogger, restaurant reviewer, and book reviewer.
  • Competent researcher and reporter.

Global teachers academy - india

Educator, Course Developer, Textbook Editor

Jan 2013 – Aug 2018 · 5 yrs 7 mos · New Delhi, Delhi, India

  • Taught English language and took active participation in curating and editing content for
  • the textbooks which were to be followed for the given year. Encouraged students in
  • asking questions about the English language, furnished their vocabulary, conducted frequent
  • tests to access their progress and continuously updated their course material to
  • incorporate relevant details.

To the new

Quality Control Lead

Jul 2012 – Dec 2012 · 5 mos · Noida, Uttar Pradesh, India

  • Was involved in checking the quality and consistency of original English Content which was generated for an online Times of India Project called Box T.V. During my term as a Quality Control Lead I have taken regular classes to provide the content writers with a thorough understanding about cinema and appropriate grammatical usage.

Maulana azad college

Guest Lecturer

May 2011 – Feb 2012 · 9 mos · Kolkata, West Bengal, India

  • Taught English Language and Literature to graduate and post-graduate students. Took
  • classes on Romantic poets, Indian English authors, Restoration drama, and Theatre of the
  • Absurd. Conducted examination and encouraged innovative thinking.

Education

Jawaharlal Nehru University

Master's degree — English Language and Literature/Letters

Jul 2009 – Jul 2011

St. Xavier's College (Autonomous), Kolkata

Bachelor of Arts - BA — English Language and Literature/Letters

Mar 2006 – Mar 2009

Our Lady Queen of the Mission School

ISC

Jan 1994 – Jan 2006

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