Rayna Bhasin

Digital Marketing Specialist

Delhi, India1 yr 10 mos experience

Key Highlights

  • Led successful festive campaigns with measurable outcomes.
  • Expert in CRM marketing and performance-driven strategies.
  • Proficient in managing digital marketing initiatives.
Stackforce AI infers this person is a MarTech professional with a focus on digital marketing and CRM strategies.

Contact

LinkedIn

Skills

Core Skills

Crm MarketingPerformance MarketingDigital MarketingB2b MarketingSocial Media MarketingProject ManagementBranding & Identity

Other Skills

CRM DatabasesCustomer RetentionProject PlanningCopywritingContent StrategySearch Engine Optimization (SEO)Digital Marketing CommunicationsInstagram MarketingInstagramIdeationFigmCustomer Relationship Management (CRM)LinkedIn MarketingBanner DesigningCanva

Experience

1 yr 10 mos
Total Experience
1 yr 10 mos
Average Tenure
1 yr 10 mos
Current Experience

Hyperpure by zomato

4 roles

Senior Marketing Associate

Promoted

Jul 2025 – Present · 10 mos

  • I lead digital strategy and CRM marketing to drive user retention, engagement, and revenue growth across high-impact digital channels. My work spans end-to-end CRM ownership across WhatsApp, push notifications, in-app collaterals, and email, with a strong focus on using data to turn engagement into measurable business outcomes.
  • I’ve led large-scale festive campaigns including Diwali, Christmas, and New Year, delivering a 3% CTR, 20% OTR, and a 15% uplift in GMV driven purely through CRM efforts. My approach is rooted in audience segmentation, cohort-based targeting, and continuous optimisation to identify what truly moves the needle.
  • Alongside CRM, I have set up and managed Meta Ads end-to-end for performance marketing — from account and pixel setup to campaign structuring, audience strategy, and ongoing optimisation — enabling scalable growth across digital funnels.
  • I also oversee social-first content and video production, ensuring brand storytelling stays sharp, relevant, and performance-led across platforms.
CRM DatabasesPerformance MarketingB2B MarketingBranding & IdentityCustomer RetentionSocial Media Marketing+6

Marketing Assosciate

Jul 2024 – Jul 2025 · 1 yr

B2B MarketingDigital MarketingDigital Marketing CommunicationsInstagram MarketingContent StrategyCopywriting+5

Marketing Intern

Dec 2023 – Jan 2024 · 1 mo · Gurugram, Haryana, India · On-site

Growth and Marketing Intern

Jul 2023 – Aug 2023 · 1 mo · Gurugram, Haryana, India · On-site

LinkedIn MarketingBanner DesigningB2B MarketingContent StrategyCopywritingIdeation

Conscious entrepreneurship

Digital Marketing Intern

Dec 2022 – Jan 2023 · 1 mo · New Delhi, Delhi, India · On-site

  • social media management, Marketing Research and Content Marketing
CanvaDigital Marketing CommunicationsMarketing ResearchEmail MarketingDigital Marketingdata sort

Ionidea

Intern

Jun 2022 – Jul 2022 · 1 mo

Market ResearchData EntryCold Calling

Khushii ngo

Intern

Jun 2022 – Jul 2022 · 1 mo

  • Creating Awareness and generating resources for the cause of underprivileged children.
FundraisingLead Generation

Insplore consultants

Project Intern

Dec 2021 – Feb 2022 · 2 mos · Delhi, India

  • Worked as a sales promoter under the project- "Marketing and Recruitment Strategies"
Project ManagementSocial Media MarketingLead Generation

Ahimsa

Marketing And Public Relations Intern

Oct 2021 – Mar 2022 · 5 mos · Delhi, India

  • Handling of Instagram account for companies under Ahimsa.
InstagramInstagram MarketingPublic RelationsSocial Media Marketing

Metvy

Outreach Intern

Jul 2020 – Aug 2020 · 1 mo · Delhi, India

Branding & IdentityOnline Lead Generation

Education

O.P. Jindal Global University (JGU)

Bachelor of Business Administration - BBA

Aug 2021 – May 2024

G.D.GOENKA MODEL TOWN

CBSE 12

Mar 2020 – Apr 2021

G.D.GOENKA MODEL TOWN

CBSE-10

Feb 2018 – Mar 2019

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