Jul 2022 – Jan 2024 · 1 yr 6 mos

• Heading Brand Strategy, Marketing and Communication For DLF's New Wellness Vertical
• Working On -
• ➝ Creating and defining the wellness brand including strategy, architecture, nomenclature, vision, mission, voice and more.
• ➝ Leading branding initiatives and structuring the brand guidelines.
• ➝ Strategising marketing and communication initiatives to launch the new brand - internal and external.
• ➝ Ensuring brand messaging is strong and consistent across channels and marketing efforts (like events,
• campaigns , web pages and promotional materials).
• Competencies -
• ➝ Strategic brand thinking and competition analysis
• ➝ Creating and managing brand architecture
• ➝ Brand business performance
• ➝ Consumer behaviour, demographics and trends analysis
• ➝ Communication and relationship building
• ➝ Agency and vendor negotiation and management
• ➝ Interdepartmental communication and persuasion

May 2021 – Oct 2021 · 5 mos · London, England, United Kingdom

• WPP NextGen Global Leader Series is an amalgamation of -
• ➜Experience : Live Panel Discussions with Industry Experts
• ➜Learning : 10 Certified Courses
• ➜Connection : Networking through Table Talks
• WPP constitutes a global creative agency network across communications, experience, technology, PR, media, branding & much more.
• Domains & Disciplines Include -
• ➜Inclusive Marketing
• ➜Authenticity in the Workplace
• ➜Media Marketing & Agency Culture
• ➜Creativity & Innovation
• ➜Content, Culture and Partnerships
• ➜Reaching Communities through Public Relations
• ➜Power of PR, Branding and Design

Apr 2021 – Apr 2021 · 0 mo · Lille, Hauts-de-France, France

• 🎤 Swipe Right on Yourself | The Art of Being Your Own Cheerleader
• ➜All our lives, we’ve been conditioned to think that thinking about ourselves qualifies us to be labelled as egoistic, insensitive, self-obsessed…all these years of education & no one taught us how to love ourselves!
• ➜In my first-ever TEDx Talk, I urge you to challenge this age-long conditioning
• ➜I urge you to step out of your current zone of comfort- zone which is less yours, and more dominated by the thoughts, opinions, beliefs of others!
• A zone, which over years, has been shaped by the perceptions & suggestions of others!
• ➜In the end, I hope you realise - YOU ARE THE HERO OF YOUR OWN STORY!
• 🎬 Video Out Now! Find the Link Right Below!

Jan 2021 – Present · 5 yrs 2 mos · Paris, Île-de-France, France · Hybrid

• ARC Luxury works at the intersection of education, industry, and brand building within the luxury ecosystem.
• We Support :
• ➜ Students & professionals through coaching and mentorship on studying, working, and building long-term careers in the global luxury industry.
• ➜ Academic institutions via guest lectures, workshops, and masterclasses on luxury trends, strategic concepts, and career pathways.
• ➜ Brands & businesses with brand and marketing strategy consulting, particularly for founders looking to build and scale luxury and premium brands.
• Features, Collaborations & Clients :
• Kering | Dolce & Gabbana | L’Oréal | W Hotels | CNN-IBN | Bocconi | ESCP | KEDGE | MIP Politecnico | SP Jain | IMT Ghaziabad | Erasmus Network | The New Fashion Society | G&M Fashion | Moon Magic | Ameri | DIDI | NOVA | Favour Up | Beachbum | Re:Nari UNESCO x Women@Dior
• ➜ Open to pro bono consulting and collaborative projects where meaningful impact is needed.

Apr 2020 – May 2023 · 3 yrs 1 mo · Paris, Ile-de-France, France

• Worldwide Mentoring Program | Ambassador, Mentee & Dream for Change Project Finalist (chosen amongst 100+ impactful & inspiring project ideas across the globe)
• ➜Women@Dior is a unique international mentoring program with participants selected from the best business, engineering, art and fashion schools spanning across 13 different countries.
• ➜It is both an exclusive and inclusive community, wherein mentees are guided by their Dior Men- tors.
• ➜Themes include self-awareness, women’s empowerment, creativity, entrepreneurship, sustainability, as well as diversity and inclusion.
• THE 4 FOUNDATIONS OF THE PROGRAM
• ➜Mentoring program to develop self-confidence and encourage young women to dare for the career of their dreams under the guidance of a promising Dior Talent (either a woman or a man)
• ➜A stimulating and inspiring online program centred on self-development to encourage young women to dare
• ➜A commitment to women’s empowerment and to reinforce community spirit, starting with a global conference
• ➜A community connected by locally-activated events and supported by an online group based on sorority

Mar 2020 – Mar 2021 · 1 yr · Paris, Île-de-France, France

• Mentee | Ambassador | Dream For Change - Finalist
• ➜Interviewed Ada Hegerberg for Dior Inspiring Interview Series
• ➜Engaged in a conversation around Diversity, Inclusion & Women Leadership
• ➜Presented work on 'Destigmatizing Menstruation'
• ➜Project acknowledged & appreciated by a prestigious jury from the House of Christian Dior Couture, LVMH and UNESCO

Jan 2020 – Jul 2020 · 6 mos · Paris Area, France

• ✔ Using excellent interpersonal skills and sensitivity towards beauty and luxury, to assist in Global Influencer and Media Marketing Strategies and Implementation.
• ■Daring creators, legendary creations, timeless savoir-faire. Fragrances, skincare and make-up that have become legend. Guerlain has been exploring the different facets of beauty since 1828!
• ■LVMH acquired Guerlain, one of the oldest Cosmetics and Perfumery House, in 1994.
• RESPONSIBILITIES
• ✔Participation in the drafting of guidelines on the main launches, in collaboration with the Data & Analytics, Brand Content, Press and Social media teams to support the markets in their Media and influence strategy.
• ✔Coordination of the 10 priority markets: deployment of tools and processes, orchestration on product launches, challenge of digital media plans, challenges of influencer casting, performance monitoring and reporting.
• ✔Participation in the identification of innovative opportunities with the main Media partners: Google, Facebook, WeChat etc

Jan 2020 – Jul 2020 · 6 mos · Paris Area, France

• ✔ Using excellent interpersonal skills and sensitivity towards beauty and luxury, to assist in Global Influencer and Media Marketing Strategies and Implementation.
• ■ Guerlain is a French perfume, cosmetics and skincare house, which is among the oldest in the world.
• ■Many traditional Guerlain fragrances are characterized by a common olfactory accord known as the "Guerlinade".
• ■Founded in Paris in 1828 by the perfumer Pierre-François Pascal Guerlain.
• ■The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.
• ■The House of Guerlain was owned and managed by members of the Guerlain family from its inception in 1828 to 1994. It was acquired in 1994 by the LVMH group.
• Hands on with following tools -
• ✔ Lefty- Influencer Management and Reporting Tool
• ✔ Office 360 Pack
• ✔Google Datastudio - Dashboards + Analytics

Jul 2019 – Jan 2020 · 6 mos · Paris Area, France

• ✔Assisting in Multi Brand- Cross Divisional Digital Growth and Marketing Strategies and Implementation with a global market overview- USA, LATAM, DACH, BENELUX, MEA etc.
• ■Coty Luxury is all about celebrating unlimited beauty in luxury fragrances, high-end skincare and color cosmetics products.
• ■The luxury portfolio includes world renowned brands such as Marc Jacobs, Calvin Klein, Chloé, Gucci, Hugo Boss, Tiffany & Co, Balenciaga, Bottega Veneta, Roberto Cavalli, Alexander McQueen, Davidoff, Burberry and Miu Miu, as well as skincare brands with Lancaster and philosophy.
• ✔Analyzing the performance of global digital strategies and reporting on activation and KPIs
• ✔Participating in the conception and implementation of Media Plans based on markets- Europe, USA, Australia
• ✔Activating and Pacing Marketing Campaigns
• ✔End of Campaign Reporting and Post Campaign Analysis with highlight on key learnings
• ■ Hands on with following tools -
• ✔ Facebook Business Manager
• ✔Snapchat, Twitter, Pinterest and LinkedIn Business/Campaign Manager
• ✔Mailchimp
• ✔Adform and DoubleVerify
• ✔Bionic Media Planning
• ✔Monday and Asana- Task and Team Management
• ✔ScoopIt Curation Tool
• ✔Office 365 and Google Pack
• https://www.coty.com/brands/luxury

Jul 2019 – Jan 2020 · 6 mos · Paris Area, France

• ✔Assisting in Multi Brand- Cross Divisional Digital Growth and Marketing Strategies and Implementation
• ✔Focused on Activating and Reporting Paid Social Campaigns
• ■Beamly is a global, data-driven agency creating engaging campaigns and innovative digital products for the future. (acquired by COTY in October 2015)
• ■Beamly delivers end-to-end marketing solutions through a four-pillar ecosystem, using marketplace signals and targeted KPIs to inform richer content creation, optimized paid media and effective, engaging consumer experiences.
• ■Beamly works as an internal digital media agency for Coty Luxury
• ■ Hands on with following tools -
• ✔ Facebook Business Manager
• ✔Snapchat, Twitter, Pinterest and LinkedIn Business/Campaign Manager
• ✔Mailchimp
• ✔Adform and DoubleVerify
• ✔Bionic Media Planning
• ✔Monday and Asana- Task and Team Management
• ✔ScoopIt Curation Tool
• ✔Office 365 and Google Pack

Mar 2019 – Oct 2019 · 7 mos · France

• ■Student representative for M1 students at the School Council // Représentant d’étudiant au conseil d'école
• ■The student council is directly managed by the Programme Director(s) and is a regular meeting with the directors and coordinators of all courses.
• ■The school council appoints 2 representatives for 800 M1 students through a process of fair voting held within the group of selected class representatives
• ■The role of the student representative is to bridge the gap between students and the school by voicing opinions on topics related to studies, sports, school life etc.

Nov 2018 – Sep 2019 · 10 mos · France

• ■Ecothink Edhec is a student non-profit organization which promotes sustainable development to students thanks to local and international initiatives.
• ■In France, Ecothink organizes events in Lille to raise awareness around international events such as the Conference of Lima (2017).
• ■It organizes conferences and awareness actions concerning recycling and international debates and issues. Some examples : organization of a conference Cop in my City (collaboration with Avenir Climatique and Refedd) in order to allow students to act like international climate negotiators, Carbon footprint of the Edhec Campus in Roubaix, distribution of local and organic fruits and vegetables on campus
• ■In India, EcoThink cooperates with Wwoof India in order to finance and develop an ecological and sustainable farm in the region of Madhya Pradesh. It allows a village of 300 inhabitants to be self-sufficient concerning food, and to raise awareness in this developing country regarding sustainable agricultural techniques

Nov 2018 – Sep 2019 · 10 mos

• ■EDHEC United Nations is a non-lucrative association aiming at the promotion of geopolitics while representing the EDHEC Business School in Model United Nations all around the world.
• ■A Model United Nations is a diplomatic simulation where each delegate becomes an ambassador for a specific country, in a UN committee, in order to solve international issues may they be social, political, humanitarian etc.
• ■The main project organized by EDHEC United Nations is the Model United Nations for High School Students. Therefore, each spring, 500 high school students from the Lille metropole (North of France) take part to a life-size UN simulation while having the opportunity to debate and understanding the current geopolitical issues better.
• ■As Kofi Annan said: “You are never too young to lead, and you should never doubt of your own abilities to prevail where others failed.”

Jun 2018 – Jan 2019 · 7 mos

• ✔Applied and Acquired Skills
• ■Creative Copy-writing
• ■Fashion Communication: Development and Channelization
• ■Content Creation and Blogging
• ■Creative Campaign Strategist
• ■Organic Digital Marketing
• ■Social Media Marketing
• ■Search Engine Optimisation

Jan 2018 – May 2018 · 4 mos · New Delhi Area, India

• ✔Intensive Research into Sustainable Textiles, Green and Zero Waste Apparel
• ■Recycling and Reuse of Fabrics to create essential low-cost goods for women and girls from underprivileged sections of the society
• ■Prototype developed and tested for a low cost, re-usable sanitary napkin; essentially to promote health and hygiene for women
• ■Linked the product to the market
• ■Trained women how to make their own product, and how to sell it to make them financially independent

Jun 2017 – Sep 2017 · 3 mos · Bangalore, India

• ✔Successful Apparel Production Improvement on Shop Floors
• ■Building Quality into Process
• ■FMEA Application (Failure Mode and Effects Analysis)
• ■Ergonomic Analysis of Floor
• ■Material Dispensing System
• ■Kanban Operating Procedures

Jul 2016 – Aug 2016 · 1 mo · Gurgaon, India

• ■Assistant Merchandiser for the Holland-based brand DIDI
• ■Working on both Woven and Knit Apparels

May 2016 – Jun 2016 · 1 mo · Ahmedabad Area, India

Feb 2016 – Apr 2016 · 2 mos · New Delhi Area, India

Jun 2015 – Aug 2015 · 2 mos · Noida Area, India