May 2025 – Present · 10 mos · Remote

May 2025 – Nov 2025 · 6 mos · Texas

• Enjoying life with my wife and newborn daughter :)

Oct 2024 – Apr 2025 · 6 mos · United States · Remote

• E-commerce connecting passionate experts and consumers so that they find the perfect product together. As the Head of Growth Marketing, some of my achievements were:
• Increased daily revenue from marketing efforts by 5x while reducing costs as a percentage by ~40%, improving marketing efficiency ratios (MER), and profit margins.
• Reduced marketing ops costs by nearly 80%, transitioning from unpredictable variable expenses to fixed costs by swiftly implementing a holistic marketing tech stack.
• Improved paid marketing efficiency by 35% through better attribution, smarter bidding strategies, and a complete campaign restructure.
• Grew CRM revenue from a 30-day average of under 5% to consistently over 15% of monthly revenue, driven by tighter segmentation, smarter automations, and rigorous A/B and multivariate testing.
• Boosted self-service checkout rates from 25% to 40%, significantly improving profit margins through product feed optimization and on-page UX & UI improvements.
• Optimized Google Shopping feeds and listings performance, increasing organic and paid traffic by up to 40% in 8 weeks.
• Led cross-functional campaigns such as Black Friday and Cyber Monday by partnering with operations, engineering, finance, and data science teams, achieving YoY target goals with 25% of the resources.
• Partnered with 4 vendors and led 4 freelancing resources, maintaining the marketing team's operational and budget efficiency.

Feb 2024 – Mar 2025 · 1 yr 1 mo · United States · Remote

• Afloat was a tool to automate debt repayment, the smart way. Build your game plan and become debt-free with Afloat AI: www.afloatai.com/en

May 2023 – Aug 2024 · 1 yr 3 mos · Remote

• Growth marketing program manager for clients across cybersecurity, education, energy, insurance, consumer tech, ecommerce, and luxury experience industries.
• Search Engine Optimization (SEO): Built programmatic, content and on-page SEO strategies growing clients’ organic traffic by >40% YoY. Leveraged Ahrefs, SEMrush, and multiple proprietary custom GPTs and integrations to improve SEO workflows at scale.
• Conversion Rate Optimization (CRO): Owned and led CRO experiments and A/B tests roadmaps for clients increasing conversion rates up to 20%. Leveraged VWO, Hotjar, and Optimizely to build and execute user journey experiments, analyzing data on Looker, Looker Studio, and PowerBI stacks.
• Paid Search and Paid Social: Strategized and launched Paid Search and Paid Social campaigns reducing CPC and CPL by up to 60%.
• User Research: Designed and conducted ICP user interview processes, standardizing user research frameworks for clients.

Jan 2023 – Mar 2025 · 2 yrs 2 mos · United States · Remote

• Grew a personal finance YouTube community from 0 to ~10k subscribers, monetizing within 6 months, and reaching +600k views.

May 2022 – May 2023 · 1 yr · Remote

• Toptal is the largest fully remote company globally. With over 1,000+ core team members in 90+ countries and operations in many more, we connect the world's top talent with the world's top organizations.
• Strategy lead for all growth initiatives across product go-to-market (GTM), high-value B2B target ABM strategies, and conversion-rate optimization.
• Spearheaded the development of a Google Ads account restructure, resulting in customer acquisition costs by over 15% MoM and 40% YoY.
• Owned conversion rate optimization roadmaps leveraging Optimizely, Hotjar, GA4, eye-tracking software, and additional data analytics tools to enhance the research, prioritization, and execution of growth experiments on landing pages, conversion flows, and onboarding experiences, increasing the number of experiments executed x4 QoQ and increasing client conversion rates by up to 13%.

May 2021 – May 2022 · 1 yr · Remote

• Graphite is a premium growth agency that builds scalable growth engines for consumer technology companies such as Ticketmaster, MasterClass, Honey, Medium, Gopuff, and BetterUp. We specialize in search engine optimization (SEO), content strategy, mobile app growth, and conversion optimization.
• Lead content marketing strategies increasing clients' organic traffic by over 20x YoY with a sustainable 10-20% MoM growth.
• Executed conversion rate optimization experiments (A/B and multivariate tests) increasing clients' conversions by 15-750% relative for web to app, onboarding flows, and subscription up-sale conversions.
• Launched programmatic SEO strategies increasing search visibility and organic traffic for clients by 10-30% MoM and exponentially YoY for Saas, service providers, and e-commerce platforms.

Jul 2019 – Apr 2020 · 9 mos · Hybrid

• (Company was acquired and shut down operations in April 2020)
• Lead a SEO product team creating new features and solving technical debt, increasing organic visibility by 70% and search competitiveness by 5x in 4 months.
• Launched an automation strategy increasing organic conversions from tens to over 3,000/mo.
• Lead a data science team focused on marketing metrics standardization and reporting for company-wide and board-level dashboards.

Apr 2019 – Nov 2025 · 6 yrs 7 mos · United States · Remote

• Growth Marketing consultant for Pre-seed to Series C startups in USA and Latin America (Colombia, Mexico, Argentina).
• ➔ Tomorrow Health (https://home.tomorrowhealth.com/) — Growth Marketing Advisor (Paid Media & CRO)
• Built and launched acquisition strategy for a new product; reduced CPA 60% and increased qualified lead volume 50% in 4 weeks via paid media iteration + CRO testing.
• ➔ Común (https://www.comun.app/) — Acquisition Growth Marketing Consultant (SEM & SEO)
• Strategized and launched the company's first paid search and SEO efforts, identifying product-channel fit opportunities, and building the first search marketing stepping stones.
• ➔ FJ Labs (https://www.fjlabs.com/) portfolio companies — Search Engine Optimization Consultant
• Audited and strategized organic growth opportunities for seed to series B companies from this venture capital firm, including Canid.io, fabricegrinda.com, Aptuno.com, UmamiCart.com, amongst others.
• ➔ Bunny Studio (https://bunnystudio.com/) — Growth Marketing Consultant
• Researched customer industries and segmented priority use cases; developed a category marketing strategy brief by packaging services for a defined user segment.
• ➔ Bold (https://bold.co/) — Advertising Consultant (Paid Social & Lead Generation)
• Strategized and restructured Meta Ads account, debugging and fixing performance issues; decreased CPL 50%+ and increased the primary acquisition KPI 4× in 1 month.
• ➔ Backstartup (https://www.backstartup.com/) — Fractional Growth Director
• Built, hired, and trained the first in-house growth team; grew monthly leads from tens → 200+ in the first month on the same SEM budget by restructuring and relaunching SEM + paid social campaigns.
• Reduced time-to-contact from 5 days → same-day by implementing HubSpot (CRM + marketing automation) and aligning sales + marketing into a single data-driven lead management process.
• Established OKR tracking/reporting and supported hiring/handoff for the full-time role replacement.

Mar 2018 – Dec 2019 · 1 yr 9 mos · Bogotá D.C. Area, Colombia

• Reopened this Silicon Valley-based, early-stage accelerator in Colombia after it had been inactive for 4 years.
• Achievements:
• Organized startup recruitment events over 2 months.
• Coordinated weekly, curriculum-related mentorship sessions throughout the program's 14 weeks.
• Mentored in growth marketing and business model validation strategies.
• Reviewed over 300 applications to the program, accepted 30 founders, and graduated 13.

Jan 2018 – Mar 2019 · 1 yr 2 mos · Bogotá D.C. Area, Colombia

• Successfully executed a SEO-focused platform migration strategy for the company’s biggest platform revamp in its 15-years history: increased monthly SERP impressions by 110% into the millions of impressions milestone, clicks by 48% with a sustained click-through rate, and organic users acquisition by over 50%.
• Lead the company’s marketing team along with the CEO, supporting the 2019’s operation from recruitment and hiring to annual strategy and budgeting.

Jan 2017 – Dec 2017 · 11 mos · Bogotá D.C. Area, Colombia

• Mesfix is an online crowdfactoring marketplace where MSME's sell their invoice receivables to a community of people interested in investing.
• Created and hired the startup’s first marketing team and onboarded them in inbound marketing and growth strategies increasing client acquisition 20% MoM while reducing customer acquisition costs by 30% MoM.
• Defined and measured the company’s growth OKRs and KPIs, reporting to the rest of the CXO team and advisory board.

Jan 2016 – Oct 2016 · 9 mos · Greater Boston Area

• Designed and managed The TripAdvisor store, a B2C e-commerce platform of TripAdvisor merchandise for our travelers’ community, and its promotional campaigns in the US and UK generating increased sales growth MoM.
• Project coordinator for a new Booker's Promotional campaign, sourcing promotional items and fulfillment services, thanking our traveler's for choosing TripAdvisor increasing brand awareness and rebooking rates.
• Supported Traveler’s Choice Campaigns creative assets design, selection, translation, launch, A/B testing, performance analysis, and cross-departmental metrics reporting.

Jun 2015 – Mar 2016 · 9 mos · Greater Boston Area

• A patented, in-home rehabilitation solution for children with cerebral palsy.
• Discovered and developed strong relationships with families of kids with cerebral palsy, caregivers, mentors and industry influencers, nurturing a healthy community of KitSmile advocates.
• Standardized and formalized all of KitSmile's marketing online and offline material.
• Designed KitSmile's sustainable sales and production forecasts based on pre-launch sales contracts and projections, setting feasible annual targets and strategies to achieve them.

Apr 2014 – Sep 2014 · 5 mos · Maracaibo, Venezuela

• Managed a multi-discipline team of engineers developing a Business Intelligence platform to streamline decision-making processes through the visualization of real-time data.
• Analyzed and redesigned existing project baseline, budget and resources allocation and implemented a SCRUM system for a short-term, transformation period, to create a minimum viable product presented to, and approved by, the company's Directors.

Oct 2013 – Mar 2014 · 5 mos · Maracaibo, Venezuela

• Planned and executed a low-budget, smartphone-enabled inventory control system for over 4,000 product lines, reducing time consumption by 75% in annual inventory analysis by customizing Android applications.
• Developed a new ecommerce platform with automatic inventory update on Joomla leveraging free add-ons and widgets to create a product pricing quotes system, reducing pre-sales cycle length by 80%.

Sep 2012 – May 2013 · 8 mos · London, United Kingdom

May 2012 – Jun 2013 · 1 yr 1 mo · London, United Kingdom

• Strategized and designed digital marketing plan to increase LinkedIn communication channel by over 500% and increased the attendance for the main events by approx. 20% MoM.
• Collaborated with graphic designer to launch a new web-based platform to align sales channels.

Nov 2011 – Mar 2012 · 4 mos · London, United Kingdom

Nov 2010 – Jun 2012 · 1 yr 7 mos · London, United Kingdom