Maheen Sohail

Head of Design

New York, New York, United States12 yrs 9 mos experience
Highly Stable

Key Highlights

  • Led design for Meta's Generative AI experiences.
  • Created a top-rated course for AI product design.
  • Built Oculus's first social VR products.
Stackforce AI infers this person is a leader in AI and VR design with a focus on user experience.

Contact

Skills

Core Skills

User Experience DesignProduct Design

Other Skills

Working ExperienceTeamworkPublic SpeakingLeadershipUser Interface DesignInteraction DesignUser Experience TestingRapid PrototypingProduct ManagementVirtual RealityAdobe Creative SuiteTime ManagementVideo EditingGraphic DesignVideography

About

I lead design for Meta's Generative AI experiences, powered by LLAMA, focusing on some of the company's top priorities. As a hybrid designer and manager, I craft zero-to-one experiences with emerging technologies and build world-class design teams. Outside of my full-time role, I'm on a mission to help designers confidently transition into building AI-powered products. My top-rated course, 'Become an AI Product Designer' (4.9/5), has helped product builders significantly improve their knowledge, skills, and confidence in this area. Sign up here: designaiproducts.com Outside of work, I'm an avid storyteller, experimenting with various techniques. You can learn more about me on my website: maheensohail.com

Experience

Instagram

AI Design Leadership @ Instagram

Dec 2025Present · 3 mos · Hybrid

Maven

Instructor - Become an AI Product Designer

Aug 2024Present · 1 yr 7 mos · Remote

  • I'm on a mission to help designers transition into building AI-Powered products with confidence. Whether you're a designer looking to break into the AI industry, or you find yourself on a team that is going all in on AI.
  • My course 'Become an AI Product Designer' has a 4.9/5 rating. With designers having self-reported a major improvement in knowledge of AI, ability to design AI powered products and confidence in applying to AI roles.
  • Find the next cohort here: https://maven.com/maheensohail/aidesign/

Meta

2 roles

Design Leader - Meta Super Intelligence Labs (GenAI)

Promoted

Apr 2023Dec 2025 · 2 yrs 8 mos · New York, United States

  • Designed Meta AI, and 28+ other AI experiences across Messenger, Instagram and WhatsApp. Continuing to build additional zero to one experiences with generative AI.
Working ExperienceUser Experience DesignProduct Design

Senior Design Manager - AR/VR

Jan 2021Jun 2023 · 2 yrs 5 mos · New York, United States

  • I manage design teams focused on building experiences with emerging technologies like artificial intelligence. Our work spans across mobile and emerging devices like Augmented Reality and Virtual Reality.

Facebook

Staff Product Designer - AI Research

Jul 2019Aug 2021 · 2 yrs 1 mo · San Francisco Bay Area

  • Building new and innovative experiences powered by artificial intelligence, with a primary focus on Generative AI, creative tools, storytelling and memories.

Oculus vr

Product Design Lead - Metaverse

Jun 2016Oct 2019 · 3 yrs 4 mos · San Francisco Bay Area

  • Built Oculus's first two social VR products (Facebook Spaces and Horizon), built immersive 360 and photo/video experiences for mobile, desktop and VR, enabled identity and Social features for the Oculus platform. Launched a VR Innovation lab in Pakistan
Working ExperienceUser Experience DesignProduct Design

Electronic arts (ea)

UX Design Lead - FIFA

Mar 2015Feb 2016 · 11 mos · Vancouver, Canada Area

  • As the sole UX Designer on my team, I introduced new processes and techniques, to help the team practice Lean UX upon EA products. I worked on multiple products in different mediums, ranging from mobile to console. My responsibilities include, but are not limited to, researching, creating low and high-fidelity wireframes, aiding with mockups and motion design, leading all User Tests for the product, as well communicating with some major stakeholders involved in the process.

On product design, vr and ai

Workshops, talks, side projects

Jan 2015Jun 2018 · 3 yrs 5 mos

  • Sharing learnings and best practices on designing for emerging tech at conferences around the world:
  • Machine Learning and UX at Spotify - "Designing for the future"
  • Oculus Connect 6 - "Building Identity and Social Experiences in VR
  • Keynote at the launch of VR Innovation Lab in Pakistan
  • Prototyping for VR workshop at California College of Arts, MBA Design Class.
  • Keynote at IVRPA TOKYO 2018 - "VR Lenses - Empowering content for a VR first world"
  • Panel at IVRPA TOKYO - "The future of 360 Photo/Video"
  • TKSummit 2018 - "Bringing the world closer together using virtual reality"
  • Touchpoint 2018 - "Bringing the world into VR"
  • STEMS @ LUMS 2017 - "UX Design and Virtual Reality"
  • P@SHA 2017 - "Designing for Virtual Reality"
  • Side Projects:
  • Podcast Host: @FakeIDPodcast
  • AI Experiments on IG: @rangeenpakistan
Working Experience

Let's international charitable association

Vice President

Jul 2013Oct 2015 · 2 yrs 3 mos · Vancouver, Canada Area

  • LET'S is an International Charity fully devoted to the sustainable spread of education in developing countries, and the raising of awareness of its underdevelopment.
  • As the Vice President and co-founder of LET'S international I helped kickstart the NGO from ground up. Building a team, creating a brand, and testing multiple strategies to receive funding and kickstart some of our projects were part of my responsibilities.
Working Experience

Education

Simon Fraser University

Bachelor's degree

Waterloo Collegiate Institute

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