Aug 2024 – Apr 2025 · 8 mos

• Lead digital transformation in manufacturing, agriculture, mining, and energy sectors across LATAM. Drive partnerships and oversee deployment of 5G, Cloud computing and AI to enable Industry 4.0.

Apr 2021 – Sep 2024 · 3 yrs 5 mos

• Led the 7th largest Global Customer Unit at Ericsson, driving $500M in annual revenue across 20 countries in Latin America and Europe. Directed strategy, sales, and operations.

Jun 2015 – Apr 2019 · 3 yrs 10 mos

• Overseeing operations, strategy, and execution across key markets in Southeast Asia. Led regional account planning and cross-functional teams to drive growth and operational excellence.

Jun 2013 – Jul 2016 · 3 yrs 1 mo

• Lead solution development and technology strategy across Malaysia and Sri Lanka. Directed a team of architects, developers, and experts to advance mobile br5oadband, cloud with our customers.
• Responsible for working with telco, goverment and industries to design, plan and build solutions in the areas of Mobile broadband, IT OSSBSS, TV and Media, IP Core, Managed services and Cloud

Nov 2010 – Jun 2013 · 2 yrs 7 mos

• Lead a regional team of principal and senior consultants to support Telco service providers in South East Asia & Oceania market on areas related to : Customer experience, OSS transformation, BSS transformation, Mobile data innovation, mobile commerce and strategy

Jul 2010 – Nov 2010 · 4 mos

Nov 2008 – Jul 2010 · 1 yr 8 mos

• Developing new business with Telecom players in areas like mobile advertising, Social networking, location based services and 3G related services

Nov 2007 – Oct 2008 · 11 mos

• Working for a marketing awareness project in the Multimedia field with South east asia operators.

Apr 2007 – Oct 2007 · 6 mos

• Responsable for develop Sales and marketing framework in order to increase business opportunities regarding Multimedia Business Solutions.

Nov 2006 – Apr 2007 · 5 mos

• Business developer manager, in charge of sales support area for multimedia solutions for telecom operators in south latin america

Nov 2006 – Mar 2007 · 4 mos

Apr 2019 – Mar 2021 · 1 yr 11 mos · Kuala Lumpur, Kuala Lumpur, Malaysia

• Directing Southeast Asia strategy development, portfolio, and operations for the Telco vertical. Spearheaded business growth, while driving innovation in 5G, edge computing, and AI/ML

Feb 2006 – Oct 2006 · 8 mos

• Project Manager for retention and loyaly strategic plan, including Business intelligence development, Direct marketing and Lyfetime value models.

Mar 2002 – Jan 2006 · 3 yrs 10 mos

• Managed a team of 10 direct report and a total of 300 people in staff developing go to market strategy for the company and managing digital and call center channels
• Developed a sales strategy in conjunction with regional managers of the company.
• Worked with the Sales Manager to identify potential markets.
• Expanded sales channel to include retail and strategic partnerships with coopetitors.
• Developed a product bundling campaign in order to increase client’s wallet share.

Jan 2002 – Jan 2004 · 2 yrs

Mar 2000 – Mar 2002 · 2 yrs

• Managed a team of 6 staff developing and controlling the sales plan.
• Developed a sales strategy
• Developed sales methodologies in conjunction with sales teams.
• Identify, prioritize, and structure the capturing of market opportunities.