Nov 2020 – Nov 2022 · 2 yrs

• Grew revenue by increasing people’s trust and confidence in shopping from Instagram.
• Shipped products to improve buyer experience on IG’s commerce funnel, increasing retention by 6+%
• Led “virtual team” of 10+ teams working on Meta commerce to improve seller and product quality
• Shipped Meta-wide strategy for making trade-offs between trust, quality and revenue to set quality and growth teams up for success

Jul 2019 – Nov 2020 · 1 yr 4 mos

• Launched Shops and Creator Monetization @ Meta
• Launched Meta's first policy and enforcement experience for seller onboarding, creating a consistent and transparent bar for seller eligibility that enabled 1M+ sellers to onboard to Shops within 3 months of launch
• Launched consistent creator eligibility and onboarding guidelines for monetization products on Instagram, like User Pay and Badges

Jan 2015 – Jun 2019 · 4 yrs 5 mos

• Protected people from harmful content on Instagram.
• Shipped products, tools and classifiers to reduce the prevalence of harmful media on Instagram by 10-25% on issues ranging from spam to child safety
• Shipped content moderation tools to facilitate review of >1M reported media per day
• Operationalized Instagram’s first ‘new product risk assessment’ process to proactively minimize safety, legal and integrity risks for new products
• Scaled IG Ops from 1 to 6 headcount

Jan 2014 – Dec 2014 · 11 mos · San Francisco Bay Area

• Increased customer retention and spend through more effective onboarding.
• Designed and implemented BrightEdge's first end-to-end framework for onboarding clients, identifying and developing the business case for onboarding success as being a key driver for retention.
• Managed successful onboarding of new clients and facilitated transition to CSM team.

Jul 2013 – Dec 2013 · 5 mos · San Francisco Bay Area

• Voice of customer with engineering and product teams.
• Helped customers achieve critical business goals on their organic search initiatives.
• Investigated search marketing issues and bridged technical knowledge gap between clients and engineering team.

Jun 2012 – Aug 2012 · 2 mos · Greater Boston

• Managed initial R&D of GEF's Blueprint for Sustainable Literacy (a comprehensive guide for the successful implementation of sustainability education across all educational levels).

Sep 2011 – Jun 2013 · 1 yr 9 mos · Detroit Metropolitan Area

• Journalist and film critic in the Arts Department of University's daily newspaper. https://www.michigandaily.com/author/cap-aditi-mishra-daily-arts-writer/

May 2011 – Jul 2011 · 2 mos · Greater Detroit Area

• Researched regional climate and biosphere-atmosphere interactions.

Jun 2010 – Aug 2010 · 2 mos · Delhi, India

• Conducted investigative and statistical research on water and sanitary issues in Noida, India.
• Compiled final report on impacts of irrigation in the state of Uttar Pradesh on ground water pollution in New Delhi suburbs. Extensively used Excel for data analysis.

Jan 2010 – Apr 2011 · 1 yr 3 mos · Detroit Metropolitan Area

• Generated advertising revenue for college newspaper.
• Met and surpassed 100% sales goals over 3 months in a row.