Ajay Khajuria

Co-Founder

Jammu, Jammu & Kashmir, India27 yrs 9 mos experience

Highly Stable

Key Highlights

Over two decades of marketing expertise.
Led successful brand strategies at Airtel.
Bridging industry and academia as a professor.

Stackforce AI infers this person is a Marketing Strategist with extensive experience in Telecommunications and Education sectors.

Contact

Skills

Core Skills

TeachingCurriculum DevelopmentMarket PlanningBrand PositioningStrategic MarketingSales ManagementMarket PenetrationSales

Other Skills

MentorshipDigital MarketingCustomer Lifecycle ManagementMarket ResearchCustomer Relationship ManagementCustomer JourneysTeamworkIntegrated MarketingRoamingCross SellingIPVASPerformance ManagementLeadership3G

About

With over two decades of expertise in marketing and brand strategy, I have successfully led initiatives that drive market growth, enhance customer journeys, and foster brand differentiation. My tenure at Airtel involved implementing regional marketing strategies, product launches, and pricing models that strengthened the company’s foothold in competitive environments. Currently, as a Professor-of-Practice at MIET, I integrate industry insights into academia by designing practical, contemporary curricula and mentoring students to excel in their careers. My mission is to bridge the gap between industry and education, empowering the next generation with real-world business acumen.

Experience

Model institute of engineering and technology

Professor-of-Practice,Marketing

Sep 2023 – Present · 2 yrs 6 mos · India · On-site

As a Professor of Practice is a faculty position designed to bring practical, real-world industry expertise and experience into academia. The role focuses on blending academic curriculum with industry knowledge, offering students a well-rounded perspective that bridges theoretical concepts and their real-world applications.
Key Responsibilities
1.Teaching and Curriculum Development:
Develop and deliver courses that reflect current industry trends and practices.
Integrate case studies, real-world projects, and practical problem-solving exercises into the curriculum.
2. Mentorship:
Guide students in career planning, internships, and entrepreneurial ventures.
Offer mentorship based on industry insights to help students bridge the gap between academic learning and professional expectations.

TeachingCurriculum DevelopmentMentorship

Airtel

Circle Marketing Head

Sep 2012 – Sep 2023 · 11 yrs · Jammu and Kashmir

1.Developing and executing comprehensive marketing strategies and plans aligned with the overall business objectives of the Jammu & Kashmir Circle.
2. Identifying key market opportunities, consumer segments, and emerging trends to drive growth.
Overseeing brand positioning, awareness, and perception in the region.
3.Implementing brand-building initiatives to strengthen the company's presence and diﬀerentiation in a highly competitive market. Driving product launches, pricing strategies, and product positioning.
4.Collaborating with the product development teams to ensure the successful introduction of new products and services.
5.Developing targeted marketing campaigns to acquire new customers while fostering loyalty and retention among existing subscribers.
6.Monitoring customer lifecycle and implement strategies to reduce churn.
7.Leading digital marketing initiatives, including social media campaigns, online advertising, and content marketing, to engage customers and drive online presence.
8.Conducting market research, competitor analysis, and customer surveys to gain insights into consumer preferences, behaviours, and market trends.
9.Using data-driven insights to inform marketing decisions. Eﬀectively managing the marketing budget and ensure optimal utilization of resources for maximum ROI.
10.Collaborating with various internal teams, including Sales, Customer Service, and Product Development, to align marketing eﬀorts with business goals and enhance customer experience. 11.Building and leading a high-performing marketing team. Providing guidance, coaching, and support to drive team performance and professional growth.

Market PlanningBrand PositioningDigital MarketingCustomer Lifecycle ManagementMarket Research

Maxis

Head of Marketing

Jun 2010 – Aug 2012 · 2 yrs 2 mos · Jammu & Kashmir, India · On-site

1.Developed and implemented strategic marketing plans aligned with the company's overall business objectives for the Jammu & Kashmir Circle.
2.Identify key market opportunities, customer segments, and competitive trends to drive market penetration.
3.Oversaw brand positioning, perception, and identity in the region. Implemented brand-building initiatives and campaigns to enhance brand equity and recognition.
4.Drove the marketing of products and services, including product launches, pricing strategies, and promotional campaigns. Collaborated with cross-functional teams to ensure successful product introductions and sustained growth.
5.Devised targeted marketing campaigns to acquire new customers while focusing on customer retention and loyalty programs to reduce churn.
6.Conducted market research, customer surveys, and competitor analysis to gain insights into customer preferences, market trends, and competitive landscape.
7.Used data-driven insights to inform marketing decisions. Led digital marketing eﬀorts, including online advertising, social media campaigns, and content marketing, to engage customers and increase online presence.

Strategic MarketingBrand PositioningMarket ResearchDigital Marketing

Bharti airtel limited

3 roles

Zonal Business Manager-Sales

May 2009 – May 2010 · 1 yr

1.Led and oversaw the sales team within the designated zone. Set sales targets, performance goals, and sales incentives to motivate the team and achieve sales objectives.
2.Drove market penetration by expanding the customer base and increasing market share through eﬀective sales and marketing initiatives.
3.Owner of revenue targets for the zone and work towards achieving or exceeding set revenue goals.
4.Managed and strengthened relationships with channel partners, distributors, and retailers to ensure eﬀective product distribution and market presence.
5.Fostered strong customer relationships and address customer concerns to enhance customer satisfaction and loyalty.
6.Conducted competitor analysis to stay informed about market trends, competitor oﬀerings, and pricing strategies.

Sales ManagementMarket PenetrationCustomer Relationship Management